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YouTube ‘Super Chat’allow user to pay money to highlight comments!! Know more about the latest features of YouTube.Today we bring you the latest updates on YouTube. Along with other marketing news about every platform from your favorite sites and blogs.
Read the full article for shorts that interest you.
1. YouTube ‘Super Chat’ comments:
What’s this about? : YouTube launches “Super Chat,” a way for creators to make money from their live streams,while connecting with their fans during a live stream.
Why now? : The addition is reminiscent of streaming site Twitch’s Cheering feature, which allow viewers to pay real money in order to have their messages stand out in the chat stream through the use of emoticons (animated icons.) In YouTube’s case, fans instead are able to highlight their message in a bright colour, and have their comment pinned on the stream.
How is it useful to the creators? : Creators, of course, benefit from the feature not only by being able to better connect with their bigger fans, but also because it’s another means of generating revenue from their videos.
What’s more? : Along with the launch of Super Chat, YouTube is debuting an API that will allow developers to access real-time purchase data from the system. This API will replace the Fan Funding API, which will be shut down. YouTube announced it would begin showcasing new talent on a weekly basis on its Trending section, also it rolled out a new Creator Hub, benefits program, improved support, and others tools, and launched a social network of sorts with YouTube Community.
Takeaways: YouTube is already launching a beta with YouTube creators iHasCupquake (beauty, 5.2 million followers), Alex Wassabi (comedy, 2.2M) and Great Library (video games, 1.4M).YouTube expects highly-passionate fans to pay for highlighted comments and interactions during videos and live streams. Creators can then respond directly to the fan,which is a fair move.
2. Facebook has made edited posts less obvious to spot:
What’s this about? : Normally when someone edits their post on Facebook, you’ll see an indicator signalling that the content has been updated. But it also shows a label that tells the world that you did a mistake and then went on to correct it. Appalling, isn’t it? Well, that is changing.
What’ new? : Facebook has removed the ‘Edited’ label which lurks around your post. This makes it difficult for someone to know if you tried to cover up your mistakes.
Why facebook is trying to hide edit? : This is not very clear though it runs somewhat in contrast to the concerns regularly raised by Twitter in regards to a possible edit tweet option. Also removing the up-front notation might save the author from embarrassment or questions about their intention.
Why Twitter is not comfortable in editing users tweets? : Going into the post information via the drop down menu and then hitting the edit history reveals all the changes made. While it shouldn’t be a big deal for some, it did provide a way to be transparent on the social network.
Takeaways: You can view the edit log anyway, there’s no real need to have such an obvious indicator, that might lessen Twitter’s opposition to such an option. Probably not, but if Facebook’s experience shows people don’t miss-use it, maybe that’s a consideration.Either way, an interesting move.
3. Google has officially killed their link command:
What’s this about? : Google tells webmasters and SEOs to stop using the link command, that it is officially dead and not functioning properly.
How to see your link? : If you want to see your links, there are plenty of third-party tools, and also access to your link report, in the Google Search Console.
Why is the command use for? : At one time, the command could be used to find pages linking to a specific URL. Google has asked webmaster to no longer use the command, but it appears to no longer be working at all the way it used to.
What’s more? : For an accurate report of links pointing to your own site, Google currently and has always recommended using the ‘Links to Your Site’ report in Search Console underneath the Search Traffic category.
Takeaways: Google’s link operator was never an efficient way to analyze backlinks in the first place. the link operator was only designed to return a small sampling of backlinks to prevent SEOs from reverse engineering another site’s rankings.
That’s all for today. Happy Marketing ? ?!!