AdStage is an all-in-one reporting and automation tool designed for cross-channel paid advertising accounts. It allows users to manage ad campaigns from such networks as Facebook Ads, Google AdWords, LinkedIn Ads, Twitter Ads, Instagram Ads, and Yahoo Gemini.Plenty of AdStage users are happy with the platform, but it isn’t for everyone. For starters, AdStage plans are based on total monthly ad spend. The cheapest one starts at $1,048/month for up to $50k in ad spend.Many agencies could quickly find themselves pushed to the top-tier plan if they go over the monthly limit or if one of their existing clients decides to increase ad spend for that month.AdStage is primarily intended for agencies who manage client PPC accounts at scale. It lacks certain features that many small- to medium-sized agencies will find useful, such as the ability to budget and invoice.If you find it to be cost prohibitive, or are looking for a paid ad and reporting tool that offers more functionality, here are 19 alternatives to AdStage for your consideration.
ReportGarden
- Pricing: Plans start at $149/month.
- Rating: 4.4/5 on G2Crowd.
- Capabilities: Ad intelligence, reporting, invoicing, budgeting, SEO tools.
ReportGarden is an all-in-one tool designed to help agencies manage and grow PPC accounts, clients, and reporting.The robust and comprehensive list of features make it an ideal choice for agencies looking to decrease their marketing, client management, and reporting tool stack. ReportGarden works with many PPC channels such as Facebook Ads, Twitter Ads, and Google Ads, to name just a few.In just 5 minutes time, an experienced user can pull together a white-labeled, professional looking client report that will clearly show their clients the value they bring to the table.ReportGarden also includes a useful budgeting and invoicing feature that’s based upon client ad spend. It will also connect with your accounting software and eliminate an extra step when billing time comes around. Try it free.
TapClicks
- Pricing: Call for pricing.
- Rating: 4.1/5 on G2Crowd.
- Capabilities: Paid ad analytics and reporting on an enterprise level.
TapClicks is primarily designed for enterprise sized agencies. It allows users to view marketing campaign and paid ad performance metrics from a single dashboard. TapClicks also integrates with over 1,400 different platforms, such as Twitter, Facebook Ads, and Google Adwords, to name just a few.The reporting functionality is configurable for both client and internal use and provides a wealth of analytical information. The dashboard templates are designed to show relevant KPIs and other data that matters most to clients.
Pathmatics
- Pricing: Contact for pricing.
- Rating: 4.1/5 on G2Crowd.
- Capabilities: Ad intelligence, competitor intelligence.
Pathmatics is a marketing platform that focuses on data warehouse intelligence. It helps facilitate both media buying and planning and is a great competitive intelligence tool.Users can see where their brand stands in relation to the competition as well as monitor the landscape for upcoming threats.Pathmatics also shows in-depth information about competitor ads including the landing pages they’re driving traffic to. This enables brands to develop new ads and strategically place them where there is no competition.
Revealbot
- Pricing: 14-day free trial. Lowest plan starts at $49/month for up to $5,000/month in ad spend. Prices top out at $2,999/month for up to $3 million/month in ad spend.
- Rating: 5/5 on G2Crowd (based on 1 review).
- Capabilities: Facebook Ads, ad performance automation, bulk creation, post ID exporting.
Revealbot is a SaaS product that focuses solely on Facebook Ads optimization and management. It seeks to boost ROAS by providing several tools to help agencies and users alike with day-to-day tasks such as ad performance, automation, and bulk ad creation.The export post ID feature allows users to create new ads based upon existing Facebook posts. This allows your ads to start with the same number of likes, comments, and shares that the original post has. This helps increase conversions by showing social proof.
Adalyz
- Pricing: 14-day free trial. Pricing starts at $25/month and goes up to $249/month.
- Rating: 5/5 on G2Crowd (based on 1 review).
- Capabilities: Dashboard that allows for the management, analyzation, and optimization of ad campaigns across multiple channels.
Adalyz is an all-in-one cross network dashboard that can help simplify the management of multiple paid ad campaigns. The dashboard is in real-time and allows for the tracking of both ad spend and ROI.The cross-channel analytics feature enables users to compare metrics and locate hidden insights and trends. Adalyz also comes with a feature designed to help track affiliates, email campaigns, and marketing data. Those who manage affiliate marketing accounts will find this aspect very useful.
OWOX BI
- Pricing: 14-day free trial. Plans start at $115/month. Enterprise plan is $10,000/month.
- Rating: 4.9/5 on G2Crowd.
- Capabilities: Paid ad analytics, general business intelligence, and reporting.
OWOX BI is a business intelligence tool that imports analytics from various paid ad campaigns into a comprehensive dashboard.It helps businesses and agencies find the real value of their paid ad campaigns by breaking down each step of the buyer’s journey into individual channel contributions, including offline.OWOX BI gives companies the ability to intelligently sort and parse their data so that they can derive actionable insights from it.
HubSpot
- Pricing: Free with limited functionality. Plans start at $50/month and go up to $3,200/month (billed annually) for enterprise pricing.
- Rating: 4.3/5 on G2Crowd.
- Capabilities: Analytics, reporting, content strategy, general marketing.
HubSpot is an all-in-one marketing tool that also performs internal ad analysis and reporting. It features a robust page analytics platform from which to gain valuable insights into paid ad campaigns throughout multiple channels.Users can effortlessly connect their Facebook, Google, and LinkedIn ads accounts and immediately start pulling and analyzing data. In addition to analytics and internal reporting, HubSpot also features A/B testing, content strategy, and the ability to create landing pages.
AgencyAnalytics
- Pricing: 14-day free trial. Plans start at $49/month. Enterprise plan is $499/month.
- Rating: 4.8/5 on G2Crowd.
- Capabilities: Email marketing, social, PPC, SEO, and call tracking dashboards.
AgencyAnalytics is another all-in-one ad management and cross-platform reporting tool designed specifically for marketing agencies. It combines several search engine optimization, marketing automation, and PPC tools into one highly customizable dashboard. AgencyAnalytics integrates with over 30 platforms such as Facebook Ads, Google Adwords, and Bing Ads to name a few.One of the more popular features is the ability to completely customize the white-labeled dashboard. In addition to adding a logo and custom color scheme, agencies can also create custom URLs for the hosted dashboard as well as give clients access to a standalone mobile app.
WhatRunsWhere
- Pricing: Plans start at $299/month. Call for enterprise level pricing.
- Rating: 5/5 on G2Crowd (based on 1 review).
- Capabilities: Analytics, reporting, competitive intelligence, content strategy.
WhatRunsWhere is great advertising platform for competitor analysis and ad intelligence insights. It gives users the ability to see their competitors ads, and provides both current and historical views.The best feature of WhatRunsWhere is the daily updated database that gives users a fresh look at the current landscape. This enables them to analyze image and text ads to grow and scale their campaigns.
Google Data Studio
- Pricing: Free.
- Rating: 4.3/5 on G2Crowd.
- Capabilities: Analytics, reporting, content marketing strategy.
Google Data Studio collects and analyzes data from multiple sources from both inside and outside the Google suite of software services. Users can import data from AdWords, Facebook Ads, Twitter Ads, and many other PPC platforms.The in-depth and robust dashboards allow users to find hidden insights that can help them grow and scale their ad campaigns. Reports are easily generated and help save time, money, and prevent the need for clunky and complicated Excel reports.
Looker
- Pricing: Call for pricing.
- Rating: 4.4/5 on G2Crowd.
- Capabilities: Web Analytics, reporting, increasing ad performance.
Looker is a business intelligence platform designed primarily for businesses that need a high level of social ad analysis and intelligent data parsing. This marketing software tool shows the data in a highly customizable dashboard that allows users to monitor PPC campaigns in real time, make adjustments on the fly, and understand which content performs best.
Marin Software
- Pricing: Call for pricing.
- Rating: 3.9/5 on G2Crowd.
- Capabilities: Paid campaign insights, cross-account management, automated dashboards and reports.
Marin Software provides agile, optimized ad management functionality across multiple channels. It accomplishes this with deep analytics that provide cross-account insights and automation of many routine tasks such as reporting.It also integrates with several properties in the ad technology ecosystem, such as Salesforce, Adobe, and LiveRamp, which allows for full management from one comprehensive dashboard.
Facebook Ads Manager
- Pricing: Free.
- Capabilities: Managing and optimizing paid Facebook, Instagram, Messenger, or Audience Network campaigns.
Facebook Ads Manager is a free tool that gives users the ability to gain intelligent insights and laser-target audiences via paid ads throughout the Facebook family of services.Users can drill very deep and take advantage of data—compiled from both on and off of Facebook—to segment and target a specific audience. It’s a great tool for small businesses and agencies alike as it provides powerful insights for free.Facebook Ads Manager also comes with a robust analytics platform that will enable users to quickly see which ads are and aren’t working. Best of all, it’s a guided experience which means anyone can immediately get started without a long learning curve.
Qwaya
- Pricing: Plans start at $149/month for one user and top out at $349/month for up to 10 users.
- Rating: 3.5/5 on G2Crowd.
- Capabilities: Facebook and Instagram Ad management and performance.
Qwaya is another Facebook-and-Instagram-only management tool that offers several features to help agencies grow their client PPC accounts.Ad scheduling, rotation, and campaign rules provide a level of intelligent automation that can help save both time and money.Qwaya also offers intuitive split-test functionality and will integrate seamlessly with Google Analytics, which will enable users to view conversions attributed to campaigns and ads.
AdEspresso
- Pricing: 14-day free trial. Pricing starts at $49/month. There are multiple levels of enterprise pricing, the highest of which is $3,599/month.
- Rating: 3.9/5 on G2Crowd.
- Capabilities: Ad creation, asset management, client onboarding, reporting.
AdEspresso is an all-in-one paid ad and online advertising campaign management tool that comes with useful features such as the ability to create, edit, and analyze digital advertising campaigns from a single dashboard. It will manage Facebook, Instagram, and Google paid advertising accounts.Agencies will find the client onboarding feature very useful. With it, your clients can easily provide access to their social media accounts safely and easily utilizing a secure portal. You can then instantly connect AdEspresso to your client accounts with the click of a button.
Hootsuite Ads
- Pricing: Pricing starts at $29/month. Contact for enterprise pricing.
- Rating: 4.1/5 on G2Crowd.
- Capabilities: All-in-one paid ad creation, analysis, optimization, and management software.
Hootsuite Ads is another all-in-one paid social media management tool. It helps simplify the entire ad creation and management process from one easy to use dashboard. Users can also collaborate with team members or clients directly from the HootSuite portal. This prevents the need for long email chains or multiple phone calls.Hootsuite also provides strategic and tactical reviews from their internal experts. They can review ad campaigns and audit strategies regularly. This is helpful for agencies who’d like to outsource a part of the time-consuming management aspect of paid ads. The customer support is also top-notch and highly rated.
adSpringr
- Pricing: Plans start at $399/month. Call for enterprise pricing.
- Capabilities: Facebook Ads management and optimization.
AdSpringr is another Facebook-only ad creation, automation, and management platform. It uses machine learning and algorithmic bidding to intelligently compute bids in real time.The automation aspect is a real time-saver, as it can automate the creation of Facebook ad campaigns.AdSpringr provides in-depth analytics, which can show hidden insights. It also has a robust automated reporting feature that enables agencies to show clients easy-to-understand visual results.
AdParlor
- Pricing: Call for pricing.
- Rating: 4.0/5 on G2Crowd (based on 1 review).
- Capabilities: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, display and Youtube PPC management. A great all-around digital marketing tool.
AdParlor gives agencies the power to manage paid ads for their clients across multiple channels. Users can create new ads, update existing ones, or even design mockups to send to clients.They also offer a robust auditing service which uses a data-driven analysis process to find actionable insights to help grow campaigns and improve ROAS. AdParlor also has an interesting feature wherein they will schedule ads based upon real-time weather results, which helps ensure better targeting.
Adalysis
- Pricing: Pricing starts at $99/month. Contact for enterprise pricing.
- Capabilities: Facebook and Twitter PPC ad management.
Adalysis gives users tools and recommendations to manage and grow their PPC accounts. It uses algorithms to analyze your PPC accounts and flag items that need fixing. This useful feature can help cut down on accidental changes that would cause wasted ad spend.Adalysis continually tests ads and has the ability to automatically pause underperforming ads based upon predetermined criteria. It also features a robust budgeting tool that can help better manage ad spend.
Conclusion
Choosing the right AdStage alternative means looking at the needs of both your business and your clients. Once you figure out where you need the most help, you’ll be better able to make an informed decision and choose the right AdStage competitor tool for your agency.Ready to create beautiful, client-facing reports in record time? Try ReportGarden free.
