35+ Best Social Media Analytics Tools

Not every social media analytics tool is built to service every kind of business. The needs of an enterprise-size business hardly match those of a fledgling agency.For example, a social media marketing agency could benefit from a tool such as ReportGarden, which provides white-label reporting as well as budgeting, proposal, and invoicing functionality. An enterprise-level organization might find more value in a social listening tool that can monitor all of the social media sites for the thousands of daily mentions of their brand name.Here’s a breakdown of the 35+ best social media tools, organized into five different categories based on use-case:

• Social Media Analytics Tools for Agencies
• Social Media Analytics Tools for Internal Use
• Social Media Listening Tools
• Enterprise Level Social Media Analytics Tools
• Platform-Specific Social Media Analytics Tools

Social Media Analytics Tools for Agencies

Agencies need to manage and grow multiple social media accounts across a broad spectrum of platforms. Tools that have reporting, invoicing, and billing functionalities are beneficial and can lessen the need for a huge stack to manage client social media accounts.

ReportGarden (Try It Free)

• Pricing: 7-day free trial. Pricing starts at $149/month. Enterprise is $1,299/month.
• Rating: 4.4/5 on G2Crowd.
• Capabilities: Social media dashboards and highly customized multi-channel white-labeled reporting.

ReportGarden gives both agencies and individual users the ability to monitor and grow many social media accounts through highly customizable dashboards and reports.Users can also measure and optimize both organic and paid social media campaigns by monitoring reach, fan growth, and impressions, to name just a few. The white-labeled reporting feature helps create professional-looking reports (learn how to create templates here) through beautiful visualizations that show relevant KPIs. You can also create a dedicated client portal that features live updates.ReportGarden comes with additional functionality such as keyword analysis, site auditing, backlink analysis, rank tracking, and other SEO functions.When it comes time to bill, you can use the comprehensive invoicing and billing feature to pull ad spend data and then import it into the billing software of your choice.ReportGarden is ideal for agencies or individuals who need a robust social media analytics tool combined with powerful reporting functionality. Try it free.

AgencyAnalytics

• Pricing: 14-day free trial. Pricing starts at $49/month. Enterprise is $399/month.
• Rating: 4.8/5 on G2Crowd.
• Capabilities: Reporting, keyword ranking, website analytics, various SEO tools.

AgencyAnalytics is an all-in-one dashboard and reporting platform. In addition to offering seamless integration with most social media sites, it also tracks backlink reports, keyword rankings, and website analytics.The live dashboard offers on-demand social media metrics in real time. Many agencies find this feature useful to provide their clients with a dedicated dashboard⁠—enabling clients to log in at any time to view live stats.

Hootsuite

• Pricing: 30-day free trial. Plans start at $29/month. Contact for enterprise pricing.
• Rating: 4.8/5 on G2Crowd.
• Capabilities: Social media analytics, content creation, team management, reporting functionality.

Hootsuite offers a suite of useful features that can help agencies monitor and grow multiple social media accounts. From custom white-labeled reports to a robust analytics dashboard, Hootsuite enables agencies to prove social ROI to their clients.One of the more useful features is the ability to measure team performance. Agencies can track how long it takes their social team members to respond to Tweets and Facebook pages, comments, mentions, or posts.

Agora Pulse

• Pricing: 30-day free trial. Pricing starts at $79/month. Enterprise plans are $459/month.
• Rating: 4.5/5 on G2Crowd.
• Capabilities: Publishing, all-in-one inbox, scheduling, reporting, team management, social listening.

Agencies can manage all aspects of their clients’ social media accounts through Agora Pulse. The inbox feature captures and displays incoming social media messages and then enables users to respond to, assign, review, or label them.The collaboration tool is particularly useful for managing large teams or contractors. Agencies will love the flexibility of the at-a-glance inbox, which pulls relevant conversations into one inbox so you don’t have to hunt around. It also allows for internal conversations and the creation of user profiles for the sharing of important information.

Quintly

• Pricing: 14-day free trial. Custom plans start at $300/month.
• Rating: 4.6/5 on G2Crowd.
• Capabilities: Reporting, analytics, API functionality.

Quintly offers a solution for agencies who need in-depth data to make intelligent decisions regarding the management and growth of clients’ social media accounts. It features an advanced analytics and reporting tool that helps agencies benchmark and determine KPIs.Quintly is designed for multi-client management, giving users the power to manage multiple social media accounts across a wide variety of platforms. It also offers client management features such as assigning groups, spaces, and profiles to individual accounts.

Klear

• Pricing: Contact for pricing.
• Rating: 4.3/5 on G2Crowd.
• Capabilities: Influencer marketing, management, and analysis.

Influencer marketing is one of the most important and time-consuming aspects of managing social media accounts. Klear attempts to make this process easier by providing a wealth of data that can help agencies better focus their influencer marketing efforts.Klear supports all major social media sites, and it uses a custom algorithm to extract intelligent insights from billions of daily social media posts. Agencies can then use this information to find and engage relevant social media influencers.

DashThis

• Pricing: Plans start at $39/month. Enterprise plan is $599/month.
• Rating: 4.8/5 on G2Crowd.
• Capabilities: Backlink analysis, rank tracking, competitor analysis, keyword finder, site auditor, white-label reporting.

DashThis is a dashboard and reporting tool that helps agencies track important KPIs, manage their client’s social media accounts, and create white-labeled reports. It helps simplify the often time-consuming process of preparing client reports.DashThis works with all of the major social media platforms, including LinkedIn, Facebook, Twitter, and Instagram, to name just a few. Agencies will appreciate the two-click custom integrations, which alleviate the need for an IT professional.

Social Media Analytics Tools for Internal Use

Internal social media tools tend to offer features such as post scheduling, content generation ideas, and in-depth analytics.They’re generally centered around the management and growth of just a few social media accounts, whereas external tools tend to focus on the management of multiple client accounts.It’s sometimes challenging to differentiate whether a social media tool is designed for internal or external use, especially when the homepage of their website is a bit ambiguous.If the tool you’re considering for internal use offers a large number of data sources, external dashboards, and invoicing functionalities, it’s probably geared more for client-facing agency use rather than for internal use.

SumAll

• Pricing: Free!
• Rating: 3.7/5 on G2Crowd.
• Capabilities: Post scheduling and analytics.

SumAll is an excellent, free in-house tool that can help small businesses manage and grow their social media accounts. The reason the entire platform is free is due to what they call a soft launch.They’re still adding features and ironing out small bugs here and there. But don’t let that fool you. SumAll has a lot of great features that can help you automate and schedule your social media posts for the best chance of success.

Google Analytics

• Pricing: Free!
• Rating: 4.5/5 on G2Crowd.
• Capabilities: Analytics and other metrics.

Google Analytics is a great all-around tool for monitoring social media traffic and gaining valuable insights into both reach and user engagement.Google Analytics can also show a lot of detailed social media information, such as viewing which platforms are sending the most traffic, viewing the ratio of new vs. returning visitors, and analyzing the time social media visitors spend on your website.If you don’t need much in terms of management, post scheduling, or super detailed statistics, Google Analytics is a free option to consider.

Keyhole

• Pricing: Pricing starts at $29/month. Enterprise pricing starts at $299/month.
• Rating: 4.2/5 on G2Crowd.
• Capabilities: Analytics, influencer marketing, market research, campaign/brand monitoring.

Keyhole is another all-around social marketing management tool. It provides intelligent insights you can use to manage and grow your internal social media accounts.In addition to monitoring brands, campaign performance, and events, Keyhole is great for performing influencer marketing. This is due to their robust analytics features that allow users to research and analyze influencers, connect various social media platforms, and communicate directly through the centralized dashboard.

Zoho Social

• Pricing: Plans start at $15/month. Agency plans start at $200/month.
• Rating: 4.5/5 on G2Crowd.
• Capabilities: Content scheduling, analytics, publishing, reporting, team collaboration tools.

Zoho Social provides a single dashboard to manage and grow all of your social media accounts. It features a robust content calendar and scheduling functionality that will help save hours of time. The intuitively laid out dashboard allows you to monitor and engage your audience in real time.The social apps are particularly useful for social media account managers who don’t have the luxury of unplugging on the weekends. Download the iOS or Android app to monitor and stay connected even when you’re not in the office.

Social Report

• Pricing: Pricing starts at $49/month. Enterprise plan is $199/month.
• Rating: 4.5/5 on G2Crowd.
• Capabilities: Analytics, reporting, post scheduling, team collaboration tools, social inbox.

Social Report is an all-in-one social media analysis tool designed to help analyze and grow your social media accounts. It helps you accomplish this by providing a suite of robust management tools such as analytics, post scheduling, team tools, and custom reports.Businesses will like the fact that they can manage all of their social media accounts from one easy-to-use, smart social inbox. All messages are efficiently organized so you or your team can quickly and efficiently respond to and engage with your audience.

Social Bakers

• Pricing: Plans start at $200/month. Call for enterprise level pricing.
• Rating: 4.2/5 on G2Crowd.
• Capabilities: Scheduling, social media management, analytics, and team management.

SocialBakers enables you to manage multiple social media accounts from one easy-to-use dashboard. Users can schedule posts, analyze results, and manage large teams.SocialBakers helps analyze your audience and post performance so you can gain intelligent insights on how best to grow your social media accounts.The Team Workflow feature is particularly useful for those companies who have large social media teams. It helps keep things organized by enabling admins to delegate tasks, approve posts, and manage a cross-platform content calendar.

Rival IQ

• Pricing: Plans start at $199/month. Enterprise plan is $499/month.
• Rating: 4.6/5 on G2Crowd.
• Capabilities: Analytics, social media management, boosted post functionality, competitive analysis.

Rival IQ is a powerful social media analytics platform that collates activity from all your accounts into an intuitive dashboard, from which you can analyze or respond to individual posts.The competitive analysis feature is particularly useful when trying to stay one step ahead of the competition. It can detect and quickly alert you to boosted posts, and it can provide comprehensive analytics on each of your competitor’s social media accounts.

Social Media Listening Tools

It’s nearly impossible for a person to monitor all of the social media sites for mentions of your brand name daily. The below tools will do just that and provide an easy way to manage customer feedback, reputation management, competitive intelligence, and mentions of your brand.

Awario

• Pricing: Plans start at $29/month. Enterprise plan is $299/month.
• Rating: 4.1/5 on G2Crowd.
• Capabilities: Social listening, analytics, social inbox, boolean search, white-label reporting.

Awario actively listens to multiple social media channels for mentions of your keywords or brand name. It then provides real-time insights that can help you better manage and grow your social media accounts.The sentiment analysis feature is handy for brands as it will divide mentions into positive, negative, and neutral groups. This way, users can prioritize engagement and deal with small issues before they erupt into big ones.

Meltwater

• Pricing: Contact for pricing.
• Rating: 4.5/5 on G2Crowd.
• Capabilities: Campaign, brand, and event monitoring. Also helps with market research and influencer marketing.

Meltwater compiles data from your social media accounts and displays it on an easy-to-use dashboard.In addition to social media management tools, reporting, and social influencers, it also does a great job of monitoring the ecosphere for mentions of your brand name or keywords.Meltwater also offers unlimited searches and brand mentions across not only social media sites, but blogs and forums as well. This is useful for users who need to monitor the complete ecosphere of social media, not just Twitter and Facebook.

NetBase

• Pricing: Call for pricing.
• Rating: 4.1/5 on G2Crowd.
• Capabilities: Social listening, analytics, reporting.

NetBase is a powerful enterprise-level social media analytics tool that’s powered by artificial intelligence. It looks at the sentiment behind each Tweet or Facebook post and then provides an analysis, so you can gain a deeper understanding of your audience.What sets it apart from other social platforms is the highly accurate language analysis feature, as it processes sentiment for every single subject in the sentence. NetBase then uses what they call “entity-level sentiment analysis” to determine the reasons behind each post.

Sendible

• Pricing: Pricing starts at $29/month and goes up to $299/month.
• Rating: 4.3/5 on G2Crowd.
• Capabilities: Social listening, analytics, publishing, content recommendation.

In addition to a robust analytics dashboard and publishing platform, Sendible provides an all-in-one platform that allows teams to manage and collaborate on multiple social media accounts. The active listening feature makes monitoring and responding to conversations a cinch.Their content recommendation engine will help ensure you and your team never run out of content ideas. It analyzes your profiles and then suggests the best kind of content to keep your audience engaged.

Mention

• Pricing: Plans start at $29/month. Enterprise plans start at $600/month.
• Rating: 4.4/5 on G2Crowd.
• Capabilities: Web and social media monitoring, analytics, dashboards, reporting, influencer marketing.

Mention is both a web and social media monitoring tool. Users can monitor keywords and brand mentions as well as perform competitor analysis, from a robust and intuitive dashboard.It provides real-time search functionality that allows you to view results from as recently as the past 24 hours. Mention comes with several default reports types but enables users to create and automate custom versions in the Insights Center.

IFTTT

• Pricing: Free!
• Rating: 4.5/5 on G2Crowd.
• Capabilities: Social media listening.

If This, Then That (IFTTT) is a free but powerful tool that enables you to connect unrelated devices, products, and tools. You can also configure it to work as an adept social media listening tool. For example, you can set it up to inform you when a blog, brand, or social media account mentions you.IFTTT includes many native applications to help create a robust social media listening tool. While there is a learning curve, once you master the basics of IFTTT, you can create custom services that fit the needs of your business or organization.

Glean.info

• Pricing: Contact for pricing
• Capabilities: Social media listening, “fake news” feature, newsletters, reporting.

Glean.info is a powerful tool that not only listens to social media conversations, but also broadcast, news, and print sources. It can help you monitor the entire media sphere for brand and keyword mentions.Glean has an interesting feature in which they will inform you if your site or brand has been mentioned on a “fake news” website. This can help protect your good name and image from being slandered or defamed.

Enterprise Level Social Media Analytics Tools

Enterprise level companies require powerful software to help them keep up with the sometimes overwhelming amount of social platforms, conversations, data, and insights. The following tools are specifically designed to help social media managers from enterprise-level companies grow reach and engagement.

TapClicks

• Pricing: Contact for pricing.
• Rating: 4.1/5 on G2Crowd.
• Capabilities: Social media analytics, dashboards, and robust white-label reporting.

TapClicks is a powerful social media analytics, reporting, and dashboard platform that’s designed for enterprise-level agencies and businesses. It features a robust set of tools that consolidate social data and KPIs into an intelligently arranged dashboard.One of its best features is the ability to pull in custom data from different social media sites and arrange it in such a way to effectively tell a story or help uncover hidden insights.TapClicks also has a very responsive sales and support team who provide custom support. They will even take the time to walk you through the features and show how to set up various custom reports and dashboards.

Cyfe

• Pricing: Free plan with limited functionality. Prices start at $29/month. Call for enterprise pricing.
• Rating: 4.5/5 on G2Crowd.
• Capabilities: Analytics, dashboards, reporting, and business intelligence.

Cyfe is a powerful all-in-one business dashboard that allows users to connect multiple data points such as Web Analytics, sales info, and social media accounts. Many enterprise companies use Cyfe because of the robust reporting and dashboard functionality that it offers.You can monitor brand mentions, track Twitter followers over a set period, or view a wealth of Facebook analytics data to help you extract intelligent insights about your audience and engagement.Cyfe supports all social media sites and is highly customizable, which makes it a strong choice for enterprise-level companies looking for a social media analytics tool.

Oktopost

• Pricing: Contact for pricing
• Rating: 4.4/5 on G2Crowd.
• Capabilities: Listening, team management, analytics, and publishing.

Oktopost offers a complete social media management platform designed specifically for B2B enterprise companies. In addition to analytics, it also provides publishing, listening, and global team management functionality.Oktopost is popular with B2B companies as it seamlessly integrates with such tools as Marketo, Act-On, and Salesforce. It also has what they call a “social employee advocacy” feature, allowing businesses to select employees to become guided brand ambassadors, which can in turn help drive new leads and awareness.

Synthesio

• Pricing: Contact for pricing
• Rating: 4.4/5 on G2Crowd.
• Capabilities: Social media intelligence, analytics, listening, and reporting. Also has world-wide reach with regard to monitoring the web and social media ecosphere.

Synthesio uses artificial intelligence (AI) to parse billions of social media posts that will help produce actionable insights. It offers a robust set of features that allow enterprise-level companies to grow and expand their reach and engagement.Synthesio captures social media data from 195 countries in over 80 languages. It can analyze 20 different languages and determine customer intent or sentiment with their Automatic Sentiment Analysis feature.

Talkwalker

• Pricing: Plans start at $9,600/year. Contact for enterprise pricing.
• Rating: 4.4/5 on G2Crowd.
• Capabilities: Analytics, social listening, social media management, and reporting.

Talkwalker provides a powerful suite of social media marketing and analytics tools for enterprise-level businesses.The social profiles analytics feature allows users to gain intelligent insights into their audience, which can help them create more effective campaigns.It provides real-time data and has a robust set of filters and sub-filters for analysts to dig deep and identify new trends, uncover themes, find influencers, and track user sentiment.

BrandWatch

• Pricing: Contact for pricing.
• Rating: 4.5/5 on G2Crowd.
• Capabilities: Artificial Intelligence, analytics, reporting, social listening.

Brandwatch has a very robust analytics and social listening platform that offers intelligent insights into the minds of your audience.It uses AI and machine learning to help companies stay one step ahead of the social conversation and proactively manage any potential PR disasters.Brandwatch just added a powerful artificial intelligence component that they call Iris™. It’s designed to pick up the slack and act as a personal assistant, letting you know where to focus your efforts and energies.

Sprinklr

• Pricing: Contact for pricing.
• Rating: 3.9/5 on G2Crowd.
• Capabilities: Social listening, publishing, management, and reporting.

Sprinklr offers 19 management modules that allow for social media management at enterprise scale. In addition to social listening, publishing, and engagement features, it also provides a robust analytics feature that will enable your data scientists to travel deep and extrapolate intelligent insights.Sprinklr is also highly customizable via CSS, JSON, and JavaScript. Your team can create custom charts or widgets that wrap around the way your company manages social media and does business.

Salesforce Social Studio

• Pricing: Multiple price points. Contact for more info.
• Rating: 3.5/5 on G2Crowd.
• Capabilities: Social media management, social listening, dashboards, analytics, and reporting.

Salesforce Social Studio is an all-in-one, enterprise-level, social media management and marketing tool. The user-friendly interface provides powerful analytics tools for businesses to keep abreast of their brand and keyword mentions as well as determine customer intent.Social Studio uses machine learning to monitor audience discussions, improve social media performance, parse user sentiment, and even perform image recognition analysis. It also enables enterprise-level companies to connect all relevant social media accounts and manage them from one easy-to-use dashboard.

Platform-Specific Social Analytics Tools

There are two types of platform-specific tools: free ones that are put out by the platforms themselves, and paid ones put out by third-party companies. Keep in mind that some of the free tools perform just as well as the paid platforms. The below platform-specific social network analysis tools can help you discover hidden insights, grow your reach, and drive new user engagement.

Facebook Audience Insights

• Pricing: Free!
• Capabilities: Facebook analytics for both paid and organic posts.

Facebook Audience Insights offers in-depth analytics to help you learn more about your target audience. Demographics, geography, and purchase behavior are just a few of the many metrics you can use to find valuable insights.Facebook Insights also looks at trends across Facebook, which can help businesses maintain a competitive advantage. It also combines data from third-party sources such as Acxiom, which helps paint a more complete picture of your audience.

Twitter Analytics

• Pricing: Free!
• Capabilities: Twitter analytics.

Twitter Analytics allows users to measure impact and paid performance throughout the Twittersphere. You can view monthly stats on your most popular tweets, followers, or mentions.The robust analytics dashboard gives users an in-depth look at engagement, followers, and Twitter Cards. Twitter Analytics is available for both individuals and businesses.

Shield App

• Pricing: 10-day free trial. Plans start at $10/month. Contact for enterprise pricing.
• Capabilities: LinkedIn analytics.

Shield App is an analytics platform designed to help users find meaningful insights from within their LinkedIn data.It connects seamlessly with LinkedIn and pulls multiple data points such as shares, views, likes, and comments into an easy-to-read centralized dashboard.From there, you can use various sorting filters to extrapolate which posts or ads are performing the best and get new ideas for content marketing strategy, future content, and advertisements.

YouTube Analytics

• Pricing: Free!
• Capabilities: YouTube analytics.

YouTube Analytics allows video content creators to explore the analytics side of their videos and understand how well they’re performing.Demographics, comments, and engagement rate metrics are all shown in a simple dashboard.Content creators can gain insights into where people came from, how long they spent watching their videos, and if viewers clicked through to a website landing page.

Minter.io

• Pricing: Plans start at $9/month and go up to $39/month.
• Rating: 4.5/5 on G2Crowd.
• Capabilities: Instagram and hashtag analytics.

Minter.io provides in-depth hashtag and account analytics for Instagram users and advertisers.It allows you to measure audience growth and learn about the geographical distribution of your followers.By tracking your performance on Instagram Stories, you can measure your reach and see which kind of content works best for your followers.

Followerwonk

• Pricing: Free for one profile. Plans start at $29/month and go up to $79/month.
• Rating: 4.3/5 on G2Crowd.
• Capabilities: Twitter analytics.

Followerwonk is a Twitter-only analytics platform that enables users to optimize and grow their audience and reach.In addition to tracking and analyzing followers, users can compare two different Twitter accounts to see where they stack up versus competitors or industry leaders.Followerwonk is also a great tool to find and reach out to influencers who can help grow your brand and build your audience.

Snaplytics

• Pricing: Free trial. Contact for pricing.
• Rating: Not enough reviews.
• Capabilities: Snapchat and Instagram content creation and analytics.

Snaplytics allows users to manage and create Snapchat and Instagram stories. (Ok, so technically that’s two social media platforms instead of one. We won’t tell anyone if you won’t.)The robust analytics feature of Snaplytics will allow you to measure engagement and determine what kind of content your audience likes the best. It can also help uncover hidden Instagram insights that can grow your reach and audience.The publishing feature offers a wealth of robust tools for tasks such as scheduling content, managing take-overs, and creating a compelling story flow.

Conclusion

Many of the above 35+ social media analytics tools offer a free trial period. Once you’ve narrowed down the list of potential tools you think will work best for your business or organization, you can sign up for a free trial to determine which one helps lighten your workload and makes your social media management easier.Want to have the best social media reports around? Try ReportGarden free (no credit card required).