Grade your performance with AdWords Audit Reports!

Instantly identify where improvements could be made in your AdWords campaigns


Identify & remove bottlenecks

AdWords accounts can be complex and typically contain various layers of networks, targeting, devices, locations, settings and much more. Regular account audits can help you stay on top of these findings.

Performance metrics integration

Google analytics provides various performance metrics for the optimization of the AdWords account and eventually help in making you make your ad campaigns better.


Regular audits & reporting is a must for account optimization



Grade your adwords performance!

ReportGarden’s AdWords Audit Reports help advertisers better understand how well their campaigns are performing compared to PPC best practices. This helps you arrive at a final grade on your overall AdWords performance, based on a detailed review of the following areas:

  • Wasted Spend
  • Click Through Rates
  • Long-Tail Keyword Optimization
  • Impression shares

Improve CTRs with strong keyword and text ad targeting


Google AdWords Report Sample

This is an example report showing and explaining what metrics & dimensions to be included in a client AdWords Report. And how beautiful client reports can be prepared and scheduled using ReportGarden.

Google AdWords Report Templates

Instead of creating custom reports for each of your client, simply select a template from the wide range of custom-built templates provided by ReportGarden. Unlimited AdWords reports can then be generated based on this template!


Choose from multiple custom-built templates to create reports



AdWords account diagnostics

In account diagnostics of your Adwords account, ReportGarden gives an overall picture and rundown of your account components & counts. It also helps you better understand the volume of recent activity in your account and comparative views by analyzing:

  • Clicks
  • Conversions
  • CTR%
  • Average CPC

Review the total conversion value in relation to the total cost




Use segments to analyse data

Segmentation helps you organize your performance data around certain selected criteria. Look at your data at a granular enough level to get actionable insights. Use the following segmentations and see if the reports indicate this could help provide stronger results.

  • Network Targeting
  • Device Targeting
  • Geographic Targeting
  • Searh Query Report

Filter out non-converting traffic with negative keywords



AdWords Video Reports

ReportGarden lets you present specific performance data about your video campaigns that interest you, by customizing the statistics tables of your AdWords account using columns, segments, and filters.

Search Terms Reports

Identify new search terms with high potential, and add them to your keyword list. Look for search terms that aren’t as relevant to your business, and add them as negative keywords.

Call Tracking Reports

AdWords call tracking reports helps you track calls back to specific campaigns and keywords. ReportGarden lets you present conversions, budget spent and results across devices using a range of performance metrics.

Geographic Reports

This includes all performance metrics aggregated at the country/territory level, one row per country/territory. Map widget from ReportGarden helps you visualize ad performance across different locations. 

Keyword Performance Reports

Keywords need to be tracked continuously to optimize the campaigns and outcomes. ReportGarden provides visualizations at metrics level which helps you identify low performing keywords instantly.

Custom AdWords Reports

ReportGarden lets you present performance and conversion metrics for the entire spectrum of account segmentation, from keywords to campaigns. Visualize AdWords data, that you want to.

All you need to create the best AdWords Audit Reports!


How to create a AdWords Audit Report?

An easy-to-understand guide on Google AdWords Audit reports to analyze your account’s profit-killing weaknesses.

[Infographic] AdWords Audit Report

Quick step-by-step explanation of creating and analyzing AdWords Audit reports to optimize ROI for your AdWords Campaigns.





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