Leverage the power of Adwords Search Terms Report

Use your search terms data to identify keywords that can have a positive impact on your performance.


Dig deep into search query data

ReportGarden lets you present performance and conversion metrics for the entire spectrum of search queries used by your customers. A good presentation helps you make sense of the huge search query data.

Keyword expansion strategy

Google Analytics provides marketers with access to search term reports which can be made a regular resource for keyword expansion. ReportGarden also lets you present conversion related metrics along with AdWords data!


Focus your budget on high-value terms while cutting out poor traffic



Use STR to optimize paid search

AdWords Search term reports (or STRs) help you in generating ideas for new keywords you may have missed and also allow you to exclude irrelevant keywords. ReportGarden’s Search Term Reporting Tool lets you present match type, budget spent & results across devices using a range of performance metrics.

  • Impressions
  • Clicks
  • CTR%
  • Average CPC

Spot long tail terms that converted & have a good number of clicks


Google AdWords Report Sample

This is an example report showing and explaining what metrics & dimensions to be included in a client AdWords Report. And how beautiful client reports can be prepared and scheduled using ReportGarden.

Google AdWords Report Templates

Instead of creating custom reports for each of your client, simply select a template from the wide range of custom-built templates provided by ReportGarden. Unlimited AdWords reports can then be generated based on this template!


Choose from multiple custom-built templates to create reports



Filter non-converting keywords

Filtering your data helps you revamp your bidding strategy without wasting your advertising dollars on non-converting keywords. ReportGarden helps you filter and compare your search queries with a threshold for values based on:

  • Impressions
  • Conversions
  • Campaigns
  • Device type

Avoid spending money showing your ad to the wrong people!




Organize huge search query data

Segmentation helps you organize your performance data around certain selected criteria. Sort your search queries data in ascending/ descending order w.r.t any of the performance metrics to gauge the quality of the words. ReportGarden gives you the flexibility to segment and compare AdWords data on the basis of:

  • CTR
  • Conversions
  • Conversion rate

Report the insights on your search queries performance with ease



AdWords Video Reports

ReportGarden lets you present specific performance data about your video campaigns that interest you, by customizing the statistics tables of your AdWords account using columns, segments, and filters.

Custom AdWords Reports

ReportGarden lets you present performance and conversion metrics for the entire spectrum of account segmentation, from keywords to campaigns. Visualize AdWords data, that you want to.

Call Tracking Reports

AdWords call tracking reports helps you track calls back to specific campaigns and keywords. ReportGarden lets you present conversions, budget spent and results across devices using a range of performance metrics.

Geographic Reports

This includes all performance metrics aggregated at the country/territory level, one row per country/territory. Map widget from ReportGarden helps you visualize ad performance across different locations. 

Keyword Performance Reports

Keywords need to be tracked continuously to optimize the campaigns and outcomes. ReportGarden provides visualizations at metrics level which helps you identify low performing keywords instantly.

AdWords Audit Reports

ReportGarden’s AdWords Audit Reports help advertisers better understand how well their campaigns are performing compared to PPC best practices. This helps you arrive at a final grade on your overall AdWords performance.

All you need to create the best AdWords Search Terms Reports!


How to create a Search Terms Report?

The how and why of Google AdWords Search Terms Reports with a quick step-by-step explanation of its analysis using Excel and ReportGarden.

[Infographic] AdWords Search Terms Report

An easy guide to help you setup AdWords Search query reports and to understand the functionality of these reports.





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