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What’s the best tool on the market to help manage, analyze, and grow client Facebook accounts?

There are a few things agencies should take into consideration when trying to make this determination:

  • Do you need invoicing, budgeting, and reporting functionality for the Facebook, Instagram, and Google Adwords accounts that you manage?
  • Are user sentiment, social listening, A.I., and machine learning necessary?
  • How in-depth do the analytics need to go?
  • Will post scheduling functionality help you save time?

Facebook tools have greatly varying features. Some only perform one task, such as reporting. Others provide all-in-one functionality that will enable you to get rid of a few tools in your marketing stack.

If you’re trying to decide which one will work best for both your agency and your clients, we’ve come up with a list of over 30 free and paid Facebook analysis tools for your consideration.

All-in-One Facebook Analysis Tools

The following tools offer all-in-one functionality, intended to help agencies increase productivity and decrease the number of marketing tools in their stack. Most offer a mix of analysis, management, content, influencer, and reporting features.

1. ReportGarden

ReportGarden: Marketing Agency Software and Digital Agency Management Reporting

  • Pricing: Free trial. Pricing starts at $65/month.
  • Rating: 4.4/5 on G2Crowd.
  • Capabilities: Reporting, invoicing, and ad spend budgeting on Facebook and other social media channels.

ReportGarden helps agencies save time and money by providing a wealth of page analytics, budgeting, invoicing, and reporting features that enable them to grow and manage their clients’ Facebook, social media, and PPC accounts.

One of the more popular and useful features is the side-by-side ad to metric comparison. You can pull all of your ads (not just Facebook ads) into a report side-by-side with metrics to show your clients which ones are performing best.

ReportGarden's Facebook analysis tool lets you build reports that display ads side-by-side with key metrics on their performance. Agencies report that it's their clients' favorite feature.

The Facebook analysis feature allows you to view granular Facebook data with layered targeting options. This helps uncover hidden insights that can lead to decreased ad spend and increased reach and engagement. You can see cost-per-action, clicks, and conversion data from an easy-to-use dashboard.

In addition to ad reporting, you can also put together comprehensive reports on post impressions and other common social media metrics. Reports are easily customizable, and you can communicate them to your clients through one of several different formats, including a stand-alone client portal which offers a seamless user experience. Try it free.

2. Qwaya

Qwaya: Facebook Ad Manager Online Marketing Tool

  • Pricing: Pricing starts at $149/month for 1 user and tops out at $349/month for 10 users.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: Facebook/Instagram analytics, split testing, integration with Google Analytics.

Qwaya is a Facebook—and Instagram—specific management tool. It comes with a wealth of useful tools such as A/B ad testing, ad templates, and ad rotation functionality.

Users can schedule posts and track them via the URL building tool and Google Analytics integration. The reporting feature exports data in either .csv or .xlsx formats for further analysis.

3. Reporting Ninja

Reporting Ninja: Adwords reporting PPC Analytics reporting tool

  • Pricing: $20/month for 10 reports. $120/month for up to 150 reports.
  • Capabilities: White label client portal/reporting, analytics, multiple templates and widget-rich library.

Reporting Ninja saves agencies time and money by giving them a white-labeled portal from which their clients can log in at any time to view reports. It connects with Facebook and a wide variety of PPC channels such as Instagram, Adwords, LinkedIn Ads, and Twitter Ads.

The dashboard is easily customizable via a drag-and-drop block system. Agencies can then send this info to their clients via custom reports, a pre-configured template, or a link to the client portal.

4. SocialPilot

SocialPilot: Facebook Analytics Tool FB Marketing Software

  • Pricing: 14 day free trial. Prices start at $25/month if billed annually. Agency pricing is $83.33/month billed annually.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: Reporting, scheduling posts, marketing, analytics.

SocialPilot gives your agency the tools you need to manage multiple client social media accounts across many different channels. This robust all-in-one tool has a powerful analytics feature that will enable you to analyze and grow user engagement.

One of the more useful features of SocialPilot is the client portal. In addition to logging in to view a white-labeled report, your clients can also enter the usernames/passwords to their social media accounts in a secure HTTPS portal. This prevents passwords from being sent in plain text emails.

5. Sprout Social

Sprout Social: Social Media Management Solutions

  • Pricing: Free trial available. Standard plan starts at $99/month for five social profiles. The Advanced plan is $249/month and gives you 10 social profiles.
  • Rating: 4.4/5 on G2Crowd.
  • Capabilities: Analytics, engagement, publishing, social listening.

Sprout Social gives agencies the tools they need to manage multiple client social media accounts. This all-in-one platform comes with several Facebook management tools such as content publishing, social listening, and a powerful analytics feature that can help grow reach and engagement through the insights provided.

6. CoSchedule

CoSchedule: Organize Your Marketing In 1 Place

  • Pricing: 14-day free trial. Entry level plan starts at $80/month. Enterprise plan tops out at $1,400/month.
  • Rating: 4.4/5 on G2Crowd.
  • Capabilities: Competitive analysis, social monitoring, content generation ideas, reporting. Twitter, Google Analytics, Instagram, YouTube.

CoSchedule allows agencies to perform daily social media performance management duties from one easy-to-use dashboard. Plan, schedule, monitor, and analyze performance in a fraction of the time it would take to do it all by hand.

The social media management aspect of CoSchedule is just a small part of the suite of marketing software products they offer. Their content marketing and marketing calendar software help tie everything together, thereby eliminating the need for multiple unrelated tools in your marketing stack.

7. Socialbakers

Socialbakers: AI Powered Social Media Digital Marketing Solution

  • Pricing: Plans start at $200/month. Call for enterprise pricing.
  • Rating: 4.2/5 on G2Crowd
  • Capabilities: Content generation ideas, social listening, influencers & audiences, social media monitoring and management. Also tracks YouTube and Twitter.

Socialbakers helps make sense of all the data pulled from Facebook and other social media accounts. Machine learning and artificial intelligence provide insights on how to define marketing personas, discover top content, and sharpen targeting.

Agencies can also perform social listening to keep on top of brand mentions and hot topics to further increase reach and engagement.

Socialbakers also offers a suite of free useful tools such as Facebook quadrant reports, persona mapping, and influencer hashtag search tools.

8. Buffer Buffer: Social Media Management Platform

  • Pricing: The free plan gives you three accounts and 10 scheduled posts in your queue. Prices top out at $199/month for 50 social accounts and 2,000 scheduled posts in your queue.
  • Rating: 4.4/5 on G2Crowd.
  • Capabilities: Posting, scheduling, analytics, audience engagement, and reporting.

Buffer is an all-in-one tool designed to manage Facebook, Instagram, Twitter, and many other social media accounts.

While it doesn’t have the same in-depth analytics and social listening features of more expensive tools, Buffer does a great all-around job nonetheless.

Particularly useful are the Chrome, Safari, and Firefox browser extensions which let you share videos, pictures, and links straight from the browser. This makes content curation for Facebook a breeze when managing multiple accounts.

9. AgoraPulse

Agorapulse: Simple Affordable Social Media Management

  • Pricing: Plans start at $39/month for three social profiles and one user. Highest plan is $239/month and comes with 40 social profiles and up to 12 users. All plans billed annually.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Twitter, Instagram, LinkedIn, YouTube management.

AgoraPulse is another all-in-one social media management tool that helps agencies manage Facebook and other social media marketing accounts. Users can create detailed reports that provide insights into engagement, brand awareness, and audiences.

The suite of Facebook tools also allow users to benchmark pages and even run contests, sweepstakes, and quizzes on timelines. Response times are also measured so you can audit customer service levels.

10. quintly

Quintly: Social media analytics competitive benchmarking

  • Pricing: 14-day free trial that converts into a $300/month custom plan.
  • Rating: 4.6/5 on G2Crowd.
  • Capabilities: Analytics, reporting, Instagram, LinkedIn, YouTube, Pinterest, Twitter. Also provides engagement metrics and reporting functionality.

quintly is another all-in-one social media management tool designed to manage multiple accounts at once.

The analytics aspect allows agencies to dive deep into the Facebook pages of their clients to discover hidden insights that can lead to increased engagement and reach.

The reporting feature saves both time and money by allowing for the creation of custom reports in a matter of minutes. This data can be then be shared in a wide variety of formats such and even as a custom dynamic website.

11. Unmetric

Unmetric: Faster reporting with better engagement

  • Pricing: Free trial available for all plans. Pricing starts at $99/month for the basic plan. The in-depth analysis plan starts at $1,000/month.
  • Rating: 4.2/5 on G2Crowd.
  • Capabilities: Dashboard reporting, sentiment analysis, scoring influence, social media analytics, and reporting.

Unmetric provides in-depth analytics across multiple social media channels such as Instagram, YouTube, Twitter, and Facebook posts. You can track and compare any page, as Admin access is not required.

The deep insights and data points provided can help you intelligently grow your client’s social media accounts, and the reporting functionality will enable you to clearly show them the results of your efforts.

12. TrackMaven TrackMaven: Marketing Analytics Software

  • Pricing: Call for pricing.
  • Rating: 3.8/5 on G2Crowd.
  • Capabilities: Competitive intelligence, ads, website analytics, social listening, influencer marketing, content.

TrackMaven gives agencies a suite of useful social media management, reporting, and optimization tools in one easy-to-use dashboard.

The data provided will help agencies grow their client’s accounts, track ad spend, and ultimately prove their value to clients via a white-labeled reporting system.

TrackMaven connects to multiple channels such as YouTube, Facebook, Twitter, and Linkedin.

13. Google Data Studio

Google Data Studio: Powerful and free way to visualize and export data

  • Pricing: Free.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: General BI reporting.

Google Data Studio is a powerful and free way to visualize and export data from many different channels. Non-Google properties can connect to Google Data Studio using “connectors,” which establish connections to data sources such as Facebook and other social media sites.

With a little bit of custom setup effort, the dashboard can pull in data from Facebook and Instagram Insights. The only downside to this is that the data must be manually exported out of Facebook and into Google Data Studio. This can be time consuming if there is a lot of data to export and import.

14. Sociograph  

Sociograph.io: Know your audience

  • Pricing: Free.
  • Capabilities: Analyzing your competition’s groups and pages.

Sociograph is a free and simple tool you can use to get valuable insights into your clients and their competitor’s Facebook pages and groups. Once authenticated, you can view any group or page in a matter of seconds.

You can even view a timeline that goes back to when the page or group was first created. While it doesn’t show in-depth metrics, it does provide a broad overall view of a page or group, which can help determine where you need to look a bit deeper.

15. Seekmetrics

Seekmetrics: Free Social Media Analytics and Historical Data

  • Pricing: Free.
  • Capabilities: Twitter, YouTube.

As far as free Facebook analytics tools go, Seekmetrics offers a surprising number of useful features to help increase engagement and reach. It can perform competitor analysis, hashtag generation, and analysis, then export all of that data into several white-labeled formats.

16. Crimson Hexagon 

Crimson Hexagon: AI Powered Consumer Insights Company

  • Pricing: Call for pricing.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: Twitter and other social media analytics.

Crimson Hexagon uses AI to help agencies discover new insights into Facebook and other social media accounts. This enterprise-level software provides a highly customizable dashboard that gives users the ability to dig deep into analytics. It also performs sentiment analysis, word clouds, and topic analysis.

17. Socialinsider

Socialinsider: Social Media Competitors Analysis and Reporting Tool

  • Pricing: Prices start at $59/month and go up to $199/month.
  • Capabilities: Instagram, YouTube, Twitter analytics.

Socialinsider allows for the tracking, measuring, and optimization of managed Facebook pages. It also uses machine learning algorithms to look at competitors’ boosted content. This gives agencies further insight into the paid ad strategies of their clients’ competitors.

18. Social Status

Social Status: Platform features include social reporting and competitor analysis

  • Pricing: The free plan offers three social profiles and one report credit per month. The enterprise plan is $1,499/month and offers unlimited social profiles and reports per month.
  • Capabilities: Instagram, YouTube, Twitter analytics and reporting.

Social Status focuses on analytics and reporting of various social media sites, including Facebook. It dives deep into profiles, ads, competitor, and influencer analysis. Agencies can then generate, automate, and schedule client-facing white-label reports, which helps save both time and money.

19. Brandwatch Analytics

Brandwatch Analytics: Social Media Listening Platform

  • Pricing: Call for pricing.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Reporting and analytics.

Brandwatch Analytics is a robust analytics tool designed to extract hidden insights that can help increase user engagement and reach. This tool is squarely aimed at agencies that prefer an interface that focuses on data rather than visual aesthetics.

It also comes with social listening and influencer identification features. Artificial Intelligence powers Brandwatch Analytics and helps with the discovery of insights that might remain hidden when using other tools.

20. Rival I.Q. 

Rival IQ: Competitive Social Media Analytics for Digital Marketers

  • Pricing: Plans start at $199/month and top out at $499/month.
  • Rating: 4.6/5 on G2Crowd.
  • Capabilities: Reporting and analytics.

Rival IQ is a powerful social media analytics platform designed for Facebook and many other social media sites. It looks at several different metrics such as mentions, engagement, sentiment, and influencers, to name just a few.

The easy-to-use dashboard can track competitive analysis, social engagement, and content ideas. The reporting feature comes with several pre-configured templates, or you can design your own.

21. Grytics

Grytics: Facebook Group Analytics

  • Pricing: 14-day free trial. Plans start at $15/month and go up to $199/month.
  • Capabilities: Facebook marketing, management, and publishing.

Grytics is a Facebook-only analytics and management tool. It helps improve metrics and performance by providing statistics on comments, posts, and groups.

Reports can be generated manually or automated and sent to any email inbox.

Grytics also features a marketing intelligence tool that analyzes other public groups and compares their stats against others of your choosing.

22. Sotrender

Sotrender: No bullshit analytics to analyze and optimize your marketing over social media

  • Pricing: 14-day free trial. Pricing starts at $50/month and goes up to $390/month.
  • Rating: 4.6/5 on G2Crowd.
  • Capabilities: Benchmarking, reporting, and actionable tips. Also works with Twitter, YouTube, Instagram.

Sotrender gives agencies the ability to gather actionable audience insights as well as track both content and reach. One of the more useful features is the ability to follow competing brands and create industry benchmarks.

Users can generate custom reports or use one of the many pre-configured templates, which can be scheduled and automatically sent out to clients at regular intervals.

23. Facebook Audience Insights  

Facebook Audience Insights

  • Pricing: Free.
  • Capabilities: Analyze data to intelligently create ads based on a defined custom audience.

Facebook Audience Insights is a free tool that’s used to research and define custom audiences. This information will help target the right audiences and decrease wasteful ad spend.

Facebook Audience Insights gives you the power to analyze data compiled from both on and off of Facebook, including external offline purchasing behavior providers such as Datalogix, Epsilon, and Acxiom.

This gives agencies the ability to intelligently create ads and marketing campaigns to target the right demographic.

Facebook Reporting Tools

Client reporting is critical to the success of any digital agency. It not only shows important KPI’s, Facebook fans, and other actionable data, but it also can help agencies make a case for increasing ad spend or upselling a particular service.

24. Cyfe

Cyfe: All In One Business Dashboard

  • Pricing: Free with limited dashboard functionality. Plans start at $29/month.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Analytics, Facebook Ads, business intelligence for various social media profiles.

Cyfe is an all-in-one business intelligence dashboard. While it’s not explicitly designed for Facebook analytics, it does have over 50 widgets that will enable you to customize your dashboard and view the KPIs that matter most.

It also provides a broad overview of several Facebook metrics such as posts, impressions, and likes. You can then download various intelligence reports and send them to your clients.

25. Wiselytics

Wiselytics: Social Media Analytics Software

  • Pricing: Limited functionality on the free plan. Call for enterprise pricing.
  • Capabilities: Facebook and Twitter (beta) analytics.

Wiselytics can help decrease the time it takes to compile a client-facing report. It accomplishes this by allowing agencies to create complex reports with pre-configured templates and just a few clicks of the mouse.

Wiselytics also features a robust analytics tool that can be used to look at a wide variety of important metrics such as reach, engagement, virality, and interactions. It can also measure the results of the topics posted and suggest which content works best.

26. Swydo

Swydo: Reporting monitoring and workflow platform

  • Pricing: Plans start at $79/month for 20 clients. Call for enterprise pricing.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Monitoring and workflow. Connects with multiple data sources above and beyond social media.

Swydo connects with the Facebook Insights accounts of clients and pulls relevant data into a .pdf or online HTML report. While not specifically designed for Facebook, it’s a useful way of creating professional-looking reports that clients will appreciate.

Swydo also monitors various metrics through their analytics platform and provides workflow and task management functionality so that your entire team can collaborate more effectively.

Facebook Scheduled Posting Tools

One of the most tedious aspects of managing a Facebook account is the never-ending need to post content on a regular basis. Many agencies opt for scheduled posting tools, which help save both time and money by uploading a month’s worth of content and posts at once and letting the tool handle the day-to-day posting.

27. Amplifr

Amplifr: Social media scheduling with social media ROI analytics

  • Pricing: 2-week free trial.  $5 per social media account per month.
  • Rating: 4.2/5 on G2Crowd.
  • Capabilities: Scheduling, collaboration.

Amplifr helps manage social media accounts and gives agencies the ability to schedule posts across multiple channels. This saves both time and money, and the analytics feature offers the ability to see what is and what isn’t working.

It also uses AI to perform predictive analysis when connected to a Google Analytics account. This is useful for tracking conversions and measuring the reach of each social media post separately.

28. SumAll

SumAll: Automated Social Media

  • Pricing: Currently free.
  • Rating: 3.7/5 on G2Crowd.
  • Capabilities: Reporting and analytics.

SumAll helps with the scheduling of Facebook and other social media posts. While it may not have the extensive functionality, analytics, and reporting features of more expensive tools, it still allows agencies to efficiently manage and monitor the social media accounts of their clients.

Facebook Social Listening Tools

The management of enterprise level Facebook accounts often requires specialized A.I. or machine learning tools to keep up with the minute-by-minute, fast-paced conversation.

These social listening tools can also help thwart a potential negative PR crisis by listening for keywords or user sentiment that would indicate something is amiss.

29. Brand24Brand24: Social Media Monitoring Tool

  • Pricing: Pricing starts at $29/month and goes up to $499/month.
  • Rating: 4.6/5 on G2Crowd.
  • Capabilities: Dashboard reporting, sentiment analysis, scoring influence, social media analytics, and reporting.

Brand24 keeps an ear to the ground as it monitors your social media accounts. It accomplishes this through A.I., machine learning, and a dashboard that shows real-time information on your audience.

It also features sentiment analysis and a discussion volume chart that offers a proactive way to stay ahead of any potentially negative situations. Brand24 also shows you who the influencers are in your industry, so you know who to reach out to and work with.

30. Keyhole 

Keyhole: Hashtag Tracking for Twitter Instagram and Facebook

  • Pricing: Free trial. Plans start at $179/month. Call for enterprise pricing.
  • Rating: 4.2/5 on G2Crowd.
  • Capabilities: Influencer and brand marketing.

Keyhole tracks and monitors hashtags on Facebook and several other social media platforms, such as Twitter and Instagram.

Through this data, users can find the engagement rate, total reach, impressions, and number of posts that any given hashtag has generated. Keyhole also creates reports in PDF and Excel formats for easy export.

31. Likealyzer

Likealyzer: Overview of your status

  • Pricing: Free
  • Capabilities: Competitive research

Likealyzer is a free and easy-to-use tool that allows users to instantly analyze any Facebook page. Simply enter the Facebook group, URL, or page name into the search bar, and it will grade it on a scale of 1-100.

It uses A.I. and provides an in-depth analysis on the front page, responsiveness, engagement, and timing. Likealyzer also shows helpful tips on how to improve the metrics and increase engagement.

32. Zuum Social

Home Zuum: Insightful social competitive reports delivered to your inbox

  • Pricing: Plans start at $119/month for annual pricing. The highest plan is $1,199/month.
  • Rating: 4.0/5 on G2Crowd.
  • Capabilities: Competitive analysis, social monitoring, content generation ideas, reporting. Twitter, Google Analytics, Instagram, YouTube.

Zuum dives deep into Facebook analytics and shows agencies insights that can help grow reach and increase user engagement. It does this in part by analyzing posts and content that are shared and drive the most clicks. This content analysis will help agencies determine which content is and isn’t working.

Conclusion

Each one of the above Facebook analysis tools offers a partial or full solution for the social networks you manage. By determining where you need help the most, you can narrow down your options and choose the most efficient Facebook analysis tool for you.

Ready to create beautiful, client-facing Facebook ad reports in record time? Try ReportGarden free.

Tony DeRoia

Author Tony DeRoia

Tony is a content marketer/copywriter who works with SaaS, eCommerce, marketing, and medical companies. Based out of Huntington Beach, California, he enjoys the outdoors and cooking up a storm in his kitchen. You can find him on the web at www.CopyBlotter.com.

More posts by Tony DeRoia