What’s the best tool on the market to help manage, analyze, and grow client Facebook accounts? There are a few things agencies should take into consideration when trying to make this determination:
- Do you need invoicing, budgeting, and reporting functionality for the Facebook, Instagram, and Google Ads accounts that you manage?
- Are user sentiment, social listening, A.I., and machine learning necessary?
- How in-depth do the analytics need to go?
- Will post scheduling functionality help you save time?
Facebook tools have greatly varying features. Some only perform one task, such as reporting. Others provide all-in-one functionality that will enable you to get rid of a few tools in your marketing stack. If you’re trying to decide which one will work best for both your agency and your clients, we’ve come up with a list of over 30 free and paid Facebook analysis tools for your consideration.
All-in-One Facebook Analysis Tools
These tools offer all-in-one functionality, intended to help agencies increase productivity and decrease the total marketing tools they use. Most offer a mix of analysis, social management, content creation, influencer, and reporting features.
1. ReportGarden (Try it Free)
- Pricing: Free 14-day trial. Pricing starts at $74/month.
- Rating: 4.5/5 on G2.
- Capabilities: Reporting, invoicing, and ad spend budgeting on Facebook and other social media channels.
Timesaving Features
ReportGarden helps agencies save time and money through a wealth of page analytics, budgeting, invoicing, and reporting features that help grow and manage their clients’ Facebook, socials, and PPC accounts.
Ad to Metric Comparison
One of the more popular and useful features is the side-by-side ‘ad to metric’ comparison. You can pull all of your ads (not just Facebook Ads) into a report alongside metrics to show your clients the top performers.
Micro-level Facebook Analysis
View granular Facebook data with layered targeting options. This helps uncover hidden insights that could decrease ad spend and increase reach and engagement.
Easily track Cost-Per-Action, Clicks, and Conversion data on an easy-to-use dashboard. In addition to ad reporting, you can also put together comprehensive reports on Post Impressions and other common social media metrics.
As-You-Like Reporting
Reports are easily customizable, and can be sent to your clients in several formats, including a stand-alone client portal which offers a seamless user experience. Give your clients 24/7 access to the dashboards or export the data and schedule periodic emails to keep them in the loop.
If you think ReportGarden sounds like the social media reporting solution you need, sign up for a 14-day free trial (no credit card required).
2. Funnel (Qwaya)
- Pricing: The Starter plan is free but users can get the Business plan at $1,100 for
- Rating: 4.5/5 on G2.
- Capabilities: Dashboard reporting, analysis, data exporting.
Funnel Dashboards and Data Hub
Funnel Marketing Intelligence offers a broad network of data integrations to use in customizable dashboards that help agencies track their Socials in one place. It offers 200+ pre-built ‘connectors’ and a “virtually infinite” amount of custom connectors. It includes analysis tools like Looker Studio, Power BI, Tableau, so on.
Marketing Measurement Tools
Funnel also offers tools to measure marketing campaigns with machine learning and AI technology. By triangulating 3 key points of Marketing Mix Modeling (MMM), Multi-touch attribution, and incrementality testing, the software is able to provide high quality recommendations for your campaigns.
3. Reporting Ninja
- Pricing: $20/month for 10 reports. $120/month for up to 150 reports.
- Capabilities: White label client portal/reporting, analytics, multiple templates and widget-rich library.
Templatized Facebook Reports
Reporting Ninja offers premade report templates covering the major KPIs for social accounts like Facebook, Meta Ads, Instagram, and more. These templates include metrics like Post Performance, Audience Demographics, Audience Growth, to name a few.
White Labeled Portal
Reporting Ninja saves agencies time and money by giving them a white-labeled portal from which their clients can log in at any time to view reports. It connects with Facebook and a wide variety of PPC channels such as Instagram, LinkedIn Ads, and Twitter Ads.
4. SocialPilot
- Pricing: 14 day free trial. Prices start at $25.5/month if billed annually. Agency pricing is $85/month billed annually.
- Rating: 4.5/5 on G2.
- Capabilities: Reporting, scheduling posts, marketing, analytics.
Omnichannel Management
SocialPilot gives your agency the tools needed to manage multiple client social media accounts across various channels. They also offer analytics that enable you to analyze and grow user engagement.
Collaborative Client Portal
One of the more useful features of SocialPilot is the client portal. In addition to logging in to view a white-labeled report, your clients can also enter their social account credentials in a secure HTTPS portal. This prevents passwords from being sent in plain text emails.
5. Sprout Social
- Pricing: Free trial available. Standard plan starts at $199/month for five social profiles up to $399/month for 10 social profiles with the Advanced plan.
- Rating: 4.4/5 on G2.
- Capabilities: Analytics, engagement, publishing, social listening.
All-in-One Social Management
Sprout Social gives agencies the tools they need to manage multiple client social media accounts. This all-in-one platform comes with several Facebook management tools such as Content Publishing, Social Listening, and a powerful analytics feature to grow reach and engagement through the insights provided.
Diverse Analytics Tools
Sprout Social’s analytical suite offers tools to report on profile and post performance, competitor reports, and also platform-specific Network Reports for network-specific strategy. They also offer reports to track team productivity and tagged messages.
7. Emplifi Social Marketing Cloud
- Pricing: Users can contact the Emplifi Team for custom pricing.
- Rating: 4.3/5 on G2
- Capabilities: Content generation and publishing, social listening, influencers & UGC marketing, social media monitoring and management.
AI-Powered Insights
Emplifi helps make sense of all the data pulled from Facebook and other social media accounts. Machine learning and artificial intelligence provide insights on how to define marketing personas, discover top content, and sharpen targeting.
Social Listening
Agencies can also perform social listening to keep on top of brand mentions and hot topics to further increase reach and engagement. Emplifi offers a suite of free useful tools such as Facebook dashboard reporting, persona mapping, and influencer hashtag search tools.
8. Buffer
- Pricing: The free plan gives you three accounts, planning and publishing tools, landing page builder and an AI assistant in your queue. Prices top out at $100/month for 10 channels with more features.
- Rating: 4.3/5 on G2Crowd.
- Capabilities: Posting, scheduling, analytics, audience engagement, and reporting.
All-Around Social Management
Buffer is an all-in-one tool designed to manage Meta, LinkedIn, and many other social media accounts. Their analytics cover organic and boosted post insights, account analytics, and audience demographics.
Browser Extensions
Buffer’s Chrome, Safari, and Firefox browser extensions let you share videos, pictures, and links straight from the browser. This makes content curation for Facebook a breeze when managing multiple accounts.
9. Agorapulse
- Pricing: The free plan offers 3 social profiles for one user. Paid plans start at $49 up to $119/month for ten social profiles per user. All plans billed annually.
- Rating: 4.5/5 on G2
- Capabilities: Facebook content scheduling, publishing, and management; Social analysis, comment moderation and tracking.
Multichannel Social Monitoring
Agorapulse is another all-in-one social media management tool that helps agencies manage Facebook and other social accounts. Users can create detailed reports that provide insights into engagement, brand awareness, and audiences.
Facebook Integration
The suite of Facebook tools allow users to benchmark pages and even run contests, sweepstakes, and quizzes on timelines. Response times are also measured so you can audit customer service levels. Agencies can also
10. Facelift Data Studio (Quintly)
- Pricing: 7-day free trial that converts into a €300/month custom plan. Preset plans start at €490 up to €990/month.
- Rating: 4.7/5 on G2.
- Capabilities: Social media analytics and reporting.
Advanced Social Analytics
Facelift Data Studio is an advanced data integration software for agencies and brands. he analytics aspect allows agencies to dive deep into the Facebook pages of their clients to discover hidden insights that can lead to increased engagement and reach.
Customizable Reporting
The reporting feature saves both time and money by allowing for the creation of custom reports in a matter of minutes. This data can then be shared in a various formats such as CSV, XLS, PDF and PPTX.
Want to have the best social media reports around? Try ReportGarden free.
12. Social Bee
Pricing: Starts at $29/month up to $99/month
Rating: 4.8/5 on G2
Capabilities: Social media management and monitoring, analytics and reporting, content scheduling and publishing, AI-assisted performance insights.
Powerful Analytics
The tool offers insights on audience demographics, follower growth, and real-time performance measurement. Reports can help marketers discover the best posting times and how to optimize their content for better results.
Social Media Copilot
Social Bee’s Copilot helps manage all your socials from within the software, This AI helps with strategic content, consistent posting and AI-generated social media posts.
13. Sociograph
- Pricing: Free.
- Capabilities: Analyzing your Facebook group member activities and pages.
Free Facebook Community Analysis
Sociograph is a free and simple tool you can use to get valuable insights into your clients and their competitor’s Facebook pages and groups. Once authenticated, you can view any group or page in a matter of seconds.You can even view a timeline that goes back to when the page or group was first created. While it doesn’t show in-depth metrics, it does provide a broad overall view of a page or group, which can help determine where you need to look a bit deeper.
Content Insights
Sociograph’s post insights can be used to measure what type of posts perform best and at what times, their authors, engagement, and other metrics to determine the most and least successful content to use.
14. Seekmetrics
- Pricing: Free.
- Capabilities: URL UTM Building, social metric and budget calculation, hashtag generation.
Facebook Ads ROI Analysis
Seekmetrics offers various free calculating tools such as the Facebook Ads ROI calculator where users can manually input ad spend data to receive an automatic calculation of their Return on Investment (ROI).
Free Social Analysis
As far as free Facebook analytics tools go, Seekmetrics offers a surprising number of useful features to help increase engagement and reach. It can perform competitor and follower growth analysis, hashtag generation, then export all of that data into several white-labeled formats.
15. Zoho Social
Pricing: The forever-free plan facilitates 1 team member, 1 brand, and 6 social channels. The paid plans start at $15/month
Rating: 4.6/5 on G2
Capabilities: Social media monitoring and management, content publishing and analysis, team collaboration.
In-Depth Analytics
Zoho Social Provides comprehensive analytics on your social media activity, offering insights into engagement and reach, impressions and performance, and an audience summary. This data helps in making informed decisions and optimizing your client’s Meta strategy.
Social Monitoring
Zoho Social lets users keep an eye on important social conversations about their or their client’s brand or keywords on Facebook. This information is essential for measuring the success of your agency’s social media efforts, audience interest and monitoring trends.
Ready to create beautiful, client-facing Facebook ad reports in record time? Try ReportGarden free.
16. Socialinsider
- Pricing: Prices start at $82/month and go up to $199/month. A 14-day Free Trial is available.
- Rating: 4.6/5 on G2.
- Capabilities: Social listening on Instagram, analysis and benchmarking, SM data integration.
Competitor Analysis
Socialinsider allows users to track metrics and compare pages side-by-side, enabling easy competitor analysis that can be leveraged to improve your Facebook marketing strategy.
Keyword Grouping
Users can track, measure, and optimize managed Facebook pages using the software. They can also group keywords in their facebook content into pillars to analyze what content produces the best outcomes
17. Social Status
- Pricing: The free plan offers three social profiles. The paid plans start at $9/month up to $199/month for agencies.
- Rating: 4.7/5 on G2.
- Capabilities: Social reporting, analysis for ads, competitors, influencers and social profiles.
Social Profile Analysis
Social Status provides analysis for your social accounts including Meta Business Suite, Professional Instagram Profiles, TikTok, X (formerly Twitter), YouTube, LinkedIn, and Meta Ads Manager, among others.
Automated White-Label Reports
Social Status focuses on analytics and reporting of various social media sites, including Facebook. It dives deep into profiles, ads, competitor, and influencer analysis. Agencies can then generate, automate, and schedule client-facing white-label reports, which helps save both time and money.
18. Iconosquare
- Pricing: Starts at €49/month up to €79/month. Custom pricing available.
- Rating on G2: 4.5/5
- Capabilities: Analytics and management platform for Facebook and Instagram, providing social listening, performance tracking, content publishing and analysis.
Performance Tracking
Tracks the performance of your posts over time, offering detailed metrics on engagement, reach, and follower growth. This helps in understanding the long-term impact of your Facebook strategies.
Custom Dashboard Reporting
Iconosquare offers 100+ metrics to use in customizable dashboards to report on your social profiles. These reports can then be rapidly exported to communicate the key insights and metrics from your content’s performance, like engagement and growth.
19. Rival I.Q.
- Pricing: Plans start at $199/month and top out at $469/month billed annually.
- Rating: 4.6/5 on G2.
- Capabilities: Competitive benchmarking, automated insights in detailed reports, and social profile analytics.
Competitive Reports
Rival IQ lets users create reports directly comparing their facebook performance against that of their competitors through instant Head-to-Head reports. Agencies can use these reports to see if their marketing is up to the mark in the ultimately competitive landscape their client must thrive in.
Intuitive Analytical Dashboard
Rival IQ is a powerful social media analytics platform designed for Facebook and many other social media sites. It looks at several metrics like mentions, engagement, sentiment, and influencers, to name just a few.The easy-to-use dashboard can track competitive analysis, social engagement, and content ideas. The reporting feature comes with several pre-configured templates, or you can design your own.
Want to have the best social media reports around? Try ReportGarden free.
20. Sotrender
- Pricing: 14-day free trial. Pricing starts at $69/month and goes up to $389/month.
- Rating: 4.8/5 on G2
- Capabilities: Benchmarking, reporting, and actionable tips. Also works with Twitter, YouTube, Instagram.
Social Analysis
Sotrender gives agencies the ability to gather actionable audience insights as well as track both content and reach.
Industry Benchmarking
One of the more useful features is the ability to follow competing brands and create industry benchmarks.Users can generate custom reports or use one of the many pre-configured templates, which can be scheduled and automatically sent out to clients at regular intervals.
21. Facebook Audience Insights
- Pricing: Free.
- Capabilities: Analyze data to intelligently create ads based on a defined custom audience.
Native Facebook Analysis Tool
Facebook Audience Insights is a free tool that’s used to research and define custom audiences. This information will help target the right audiences and decrease wasteful ad spend.
Multichannel Integration
Facebook Audience Insights gives you the power to analyze data compiled from both on and off of Facebook, including external offline purchasing behavior providers such as Oracle, Epsilon, and Acxiom.This gives agencies the ability to intelligently create ads and marketing campaigns to target the right demographic.
Facebook Reporting Tools
Client reporting is critical to the success of any digital agency. It not only shows important KPIs, Facebook followers, and other actionable data, but it also helps agencies make a case for increasing ad spend or upselling a particular service.
22. Cyfe
- Pricing: Free with limited dashboard functionality. Plans start at $19/month up to $89/month.
- Rating: 4.3/5 on G2.
- Capabilities: Analytics, Facebook Ads, business intelligence for various social media profiles.
White Label Reporting Dashboard
Cyfe is an all-in-one business intelligence dashboard. While it’s not explicitly designed for Facebook analytics, it does have over 50 widgets that will enable you to customize your dashboard and view the KPIs that matter most.
Facebook Page Analysis
Cyfe also provides a broad overview of several Facebook metrics such as posts, impressions, and likes. You can then download various intelligence reports and send them to your clients.
Think ReportGarden would be perfect for your team? Try ReportGarden free (no credit card required).
23. Hootsuite
Pricing: Starts at $99/month up to $249/month.
Rating: 4.⅖ on G2.
Capabilities: Social media management platform offering post scheduling, audience insights, and detailed analytics for Facebook and other social networks.
Post Scheduling
Allows you to schedule posts in advance across multiple social media platforms, ensuring a consistent online presence and saving time by planning content ahead.
Audience Insights
Provides detailed demographic information about your audience, including age, gender, location, and interests. This helps tailor content to better match the preferences and behaviors of your target audience.
24. Swydo
- Pricing: Plans start at $49/month for 10 data sources. Call for custom pricing.
- Rating: 4.3/5 on G2.
- Capabilities: Monitoring and workflow. Connects with multiple data sources above and beyond social media.
Professional, Exportable Reporting
Swydo connects with the Facebook Insights accounts of clients and pulls relevant data into a .pdf or online HTML report. While not specifically designed for Facebook, it’s a useful way of creating professional-looking reports that clients will appreciate.
Social Management
Swydo also monitors various metrics through their analytics platform and provides workflow and task management functionality so that your entire team can collaborate more effectively.
Facebook Scheduled Posting Tools
One of the most tedious aspects of managing a Facebook account is the never-ending need to post content on a regular basis. Many agencies opt for scheduled posting tools, which help save both time and money by uploading a month’s worth of content and posts at once and letting the tool handle the day-to-day posting.
25. Loomly
- Pricing: 15-day free trial. Basic plan starts at $32/month up to $277/month.
- Rating: 4.6/5 on G2.
- Capabilities: Post planning and scheduling, social analysis, optimization tips
Post Scheduling
Loomly is a great tool for scheduling social posts on various platforms. Getting the hassle of manual uploading out of the way leaves more time for marketers to brainstorm and ideate.
Facebook Performance Analysis
Beyond post creation, Loomly also dives deep into Facebook campaign analytics to help you understand how to get better results in the next campaign.
26. Sendible
Pricing: Starts at $29/month with 1 user and 6 social profiles, up to $750/month for 50 users and 300 social profiles.
Rating: 4.5/5 on G2
Capabilities: Social media management, content scheduling, reporting, and in-depth Social analytics.
Post Scheduling
Sendible allows you to schedule posts across multiple platforms, ensuring a consistent and timely posting schedule to maintain an active and engaging online presence.
In-depth Analytics
Sendible offers detailed analytics on your social media performance, including KPIs like engagement, reach, and audience growth. These insights are crucial for evaluating the effectiveness of your social media strategy. Users can use 200+ modules when creating their custom reports.
Facebook Social Listening Tools
The management of enterprise level Facebook accounts often requires specialized A.I. or machine learning tools to keep up with the minute-by-minute, fast-paced conversation.These social listening tools can also help thwart a potential negative PR crisis by listening for keywords or user sentiment that would indicate something is amiss.
27. Mention
Pricing: Starts at $41/month
Rating on G2: 4.3/5
Capabilities: Social media monitoring tool with sentiment and competitor analysis, trend tracking for Facebook, and social analytics.
Report Diversity
Mention offers a variety of social reports to choose from depending on your needs, such as a competitor analysis report or one covering social listening and market trends. These reports can be customized and scaled as per your agency’s requirements.
Sentiment Analysis
Mention analyzes the sentiment of user interactions, helping you understand how your audience feels about your brand and identify potential issues or opportunities for positive engagement.
28. Brandwatch
- Pricing: Available upon request.
- Rating: 4.1/5 on G2.
- Capabilities: Dashboard reporting, sentiment analysis, consumer intelligence, social media analytics, and reporting.
Iris™ AI
Brandwatch provides quick, in-depth analytics across multiple social media channels powered by Iris™ AI Agencies can customize reports and teach the AI to curate insights and report according to their preferences based on the machine-learning classifiers for data categorization.
Accessible Insight Comparison
You can track and compare any page, as admin access is not required.The deep insights and data points provided can help you intelligently grow your client’s social media accounts, and the reporting functionality will enable you to clearly show them the results of your efforts.
29. Brand24
- Pricing: Pricing starts at $79/month and goes up to $399/month.
- Rating: 4.6/5 on G2.
- Capabilities: Dashboard reporting, sentiment analysis, scoring influence, social media analytics, and reporting.
Advanced Social Listening
Brand24 keeps an ear to the ground as it monitors your social media accounts. It accomplishes this through A.I., machine learning, and a dashboard that shows real-time information on your audience.
Sentiment and Influencer Analysis
It also features sentiment analysis and a discussion volume chart that offers a proactive way to stay ahead of any potentially negative situations. Brand24 also shows you who the influencers are in your industry, so you know who to reach out to and work with.
30. Keyhole
- Pricing: Free trial. Plans start at $157/month. Call for enterprise pricing.
- Rating: 4.3/5 on G2
- Capabilities: Influencer and brand marketing.
Social Trend Monitoring
Keyhole tracks and monitors hashtags on Facebook and several other social media platforms, such as Twitter and Instagram.Through this data, users can find the engagement rate, total reach, impressions, and number of posts that any given hashtag has generated.
Export Shareable Reports
Keyhole also creates reports in PDF and Excel formats for easy export.
31. Likealyzer
- Pricing: Free
- Capabilities: Competitive research
Rapid Competitive Analysis
Likealyzer is a free and easy-to-use tool that allows users to instantly analyze any Facebook page. Simply enter the Facebook group, URL, or page name into the search bar, and it will grade it on a scale of 1-100.
AI-led Analytics
It uses A.I. and provides an in-depth analysis on the front page, responsiveness, engagement, and timing. Likealyzer also shows helpful tips on how to improve the metrics and increase engagement.
32. Sprinklr Social
- Pricing: Self-serve plan starts at $199/month. Contact the team for a custom price.
- Rating: 4.0/5 on G2.
- Capabilities: Social media management, analysis and reporting.
Real-Time Insights
Sprinklr Social provides real-time updates on key metrics to users, keeping them updated on even miniscule changes to their performance.
Export Dashboard Formats
Users can share their data dashboards with clients in most file types, such as Excel, CSV, PDF and PNG via Email.
Conclusion
Each one of these Facebook analysis tools offers a partial or full solution for the social networks you manage. By determining where you need help the most, you can narrow down your options and choose the most efficient Facebook analysis tool for you.
Ready to create beautiful, client-facing Facebook ad reports in record time? Try ReportGarden free.
