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Not every social media analytics tool is built to service every kind of business. The needs of an enterprise-size business hardly match those of a fledgling agency. For example, a social media marketing agency could benefit from a tool such as ReportGarden, which provides white-label reporting as well as budgeting, proposal, and invoicing functionality. An enterprise-level organization might find more value in a social listening tool that can monitor all of the social media sites for the thousands of daily mentions of their brand name. Here’s a breakdown of the 35+ best social media tools, organized into five different categories based…

What’s the first thing you do after signing a client? Most agencies kick things off with an audit. An audit often involves manually exploring your clients’ previous ad campaigns and attempting to put together some insights based on intuition. You’re looking for trends, overall return on spend — any useful insights to bring into a kickoff meeting. If you can’t automate anything, it takes hours to do. But at the same time, it’s not something you want to skip. Understanding what a company has done — and to what extent it worked, if at all — will help you demonstrate flaws…