Elite Property Campaigns (EPC) was just a few months old when a large corporation sought to aggregate the agency in 2017. Its founder, Gia Le, was determined to stay independent. Although the company courting her agency had a larger database that she could use to provide even better campaign targeting for her clients, it would certainly threaten the culture she had built. For no reason would Gia “be held ransom to their branding and values,” she said. So, she turned them away. Six months later, the corporation came to market with a service nearly identical to Gia’s. They copied everything…
