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Going Beyond eCommerce: How to Calculate Return on Ad Spend for Subscription Services and Complex B2B Sales

Going Beyond eCommerce: How to Calculate Return on Ad Spend for Subscription Services and Complex B2B Sales

By Digital Marketing, Facebook Ad Metrics, facebook ads, Google Analytics, Reporting Tool

In writing this article, we consulted with Adam Dolan, founder of First Spark Digital. We’d like to thank Adam for sharing his time, knowledge, and expertise on this topic! Calculating your return on advertising spend (ROAS) has varying levels of complexity depending on the type of business that you’re a part of or the type of business that you serve. With eCommerce businesses, for example, ROAS on your pay per click (PPC) campaigns with Google Adwords and Facebook ads is straightforward. But what about when you need to calculate it for subscription services? Or more complex B2B sales? In this article, we…

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August 14, 2019
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Facebook Ad Retargeting Strategy: Take Segmenting Deeper by Targeting Pain Points, Engagement, and Knowledge

By Advertising, Digital Marketing, facebook ads, Social Media

There’s a simple reason why retargeting ads are effective: They hit a warm audience with compelling content and relevant offers. However, “compelling content and relevant offers” is where many businesses and agencies fall short. Many marketers miss the opportunity for higher conversion rates and better ROAS simply because their segmentation is surface level rather than diving into the specific experiences of potential customers. Retargeting based on website visitors, brand video views, or someone following the company Facebook page is just the beginning. For insight into next-level retargeting strategies, we spoke to Mitch Correia, Facebook Ads expert and the founder of an…

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July 25, 2019
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35+ Best Social Media Analytics Tools

35+ Best Social Media Analytics Tools

By facebook ads, Reporting Tool, Social Media

Not every social media analytics tool is built to service every kind of business. The needs of an enterprise-size business hardly match those of a fledgling agency. For example, a social media marketing agency could benefit from a tool such as ReportGarden, which provides white-label reporting as well as budgeting, proposal, and invoicing functionality. An enterprise-level organization might find more value in a social listening tool that can monitor all of the social media sites for the thousands of daily mentions of their brand name. Here’s a breakdown of the 35+ best social media tools, organized into five different categories based…

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June 18, 2019
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30+ Facebook Analysis Tools for Digital Agencies

30+ Facebook Analysis Tools for Digital Agencies

By Digital Marketing, Facebook Ad Metrics, facebook ads, Reporting Tool, Social Media

What’s the best tool on the market to help manage, analyze, and grow client Facebook accounts? There are a few things agencies should take into consideration when trying to make this determination: Do you need invoicing, budgeting, and reporting functionality for the Facebook, Instagram, and Google Adwords accounts that you manage? Are user sentiment, social listening, A.I., and machine learning necessary? How in-depth do the analytics need to go? Will post scheduling functionality help you save time? Facebook tools have greatly varying features. Some only perform one task, such as reporting. Others provide all-in-one functionality that will enable you to…

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April 1, 2019
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Social Media Audit Template: Audit New Clients in 20 Minutes

Social Media Audit Template: Audit New Clients in 20 Minutes

By facebook ads, Reporting Tool, Social Media

What’s the first thing you do after signing a client? Most agencies kick things off with an audit. An audit often involves manually exploring your clients’ previous ad campaigns and attempting to put together some insights based on intuition. You’re looking for trends, overall return on spend — any useful insights to bring into a kickoff meeting. If you can’t automate anything, it takes hours to do. But at the same time, it’s not something you want to skip. Understanding what a company has done — and to what extent it worked, if at all — will help you demonstrate flaws…

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February 28, 2019
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Why This Agency Moved Off Slack to Improve Client Communication (And Reclaim Their Weekends)

Why This Agency Moved Off Slack to Improve Client Communication (And Reclaim Their Weekends)

By Ad Agency, Digital Marketing, facebook ads

Halfway through 2017, Asher King Abramson became a partner in Bell Curve, a growth marketing agency founded by Julian Shapiro that April. Asher, who gives growth talks at Y Combinator, Google, and BAMF, worked closely with Julian and their third partner, Neal O’Grady, to turn Bell Curve into a thriving agency. Since then, they’ve helped grow 50+ companies and have generated tens of millions of dollars in revenue for their clients. In more than one case, Bell Curve was directly responsible for the results that startups used to raise their next round of funding. But getting to that point wasn’t easy….

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January 15, 2019
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A Competitor Eroded 30% of This Agency Owners Market Share Overnight. Here’s How She Got It Back.

A Competitor Eroded 30% of This Agency Owners Market Share Overnight. Here’s How She Got It Back.

By Ad Agency, Advertising, Digital Marketing, facebook ads

Elite Property Campaigns (EPC) was just a few months old when a large corporation sought to aggregate the agency in 2017. Its founder, Gia Le, was determined to stay independent. Although the company courting her agency had a larger database that she could use to provide even better campaign targeting for her clients, it would certainly threaten the culture she had built. For no reason would Gia “be held ransom to their branding and values,” she said. So, she turned them away. Six months later, the corporation came to market with a service nearly identical to Gia’s. They copied everything…

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November 6, 2018
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facebook ads clients

How Do You Upsell SEO To Facebook Ads Clients

By facebook ads

Organization of all sizes is realizing the importance of online marketing, especially through search engines. People are more likely to end up on your website via a search engine than going directly to it. When you enter into the digital advertising platform, clients start with Facebook ads/PPC campaigns as it helps in creating very specific targeting options. Facebook campaigns are those where we need an investment. Results are shown only till we invest in this ad platform but when it comes to SEO, there is zero investment. It will help you get better results for a longer period of time….

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November 3, 2017
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Why Facebook Ads Underperform – Marketers Guide

By facebook adsNo Comments

June 2017 and Facebook has touched a new milestone. The social platform now boasts of more than 2 billion active users every day and this is a population that is bigger than the demographic population of any country in the world! To set things straight, this number doesn’t even include Instagram and WhatsApp, two of Facebook’s most engaging apps. While all of this sounds amazing, it also points towards the huge opportunity that marketers have on the social platform. More than 75% of global brands actively use Facebook as a marketing platform. The average Facebook user will view more than…

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September 25, 2017
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