Yandex.Metrica

“Australians cut to the chase a lot, which in our industry is refreshing and there isn’t a lot of pomp and circumstance.”

‘Raw, Bold and Breakthrough’!

I have been a true blue fan of cricket since childhood and if there is one country that I look up to in this sport, it is Australia. It is the only team that have been carrying the heavy tag ‘invincible’ for more than two decades. Yes, they have a lot of players with exceptional talent and confidence . However, Australia is not all about just these players. Australia is about the indomitable and channelled aggression towards the right direction. Australia is about maintaining their composure in the most adverse situations. Australia is about not leaving even an inch for a mistake. 

It is not only cricket, they are good in most of the games they play and I personally believe that it is not the quality of the sport that puts them on a different mantel, it is rather this attitude that puts them in a different zone. I have followed Australian cricket and Field Hockey and yet to see a match where I can say that the Aussie body language has ‘given up’, they never do, they fight till the very end and appear to believe till the very end that they can win.

Australians never shy away from taking bold risks and this is exactly why it is so interesting to know how Australian Ad Agencies tick and thrive!

So the legendary story starts something like this……In 2006, Marc Ecko comes to this agency for help reinforcing his brand’s graffiti heritage and street cred after several years of becoming increasingly mainstream. And what does this agency do?

They get a graffiti artist to tag the most outrageous place, Air Force One!

They staged a video of a group of artists doing just that. The video then “leaked” as breaking news, receiving 23 million unique views within the first two weeks of its release. It became one of the first successful viral ads and was reported on by more than 17,000 global news outlets. With a single two-minute video and zero media dollars spent, this agency created a sensation that caused the Pentagon to deny the video’s authenticity three times and reinvigorated the Ecko Unltd. brand!

The agency (only a month old at the time) risked possibly breaking the Patriot Act and being sent to jail if caught. Thankfully, the project was a success. Today it’s one of the most coveted agencies in the World! Yup Droga5!

I was reading case studies of Droga5 and the one thing that kept ringing in my mind was ….I’m T.N.T., I’m dynamite T.N.T., and I’ll win the fight, T.N.T., I’m a power load, T.N.T., watch me explode! 🙂 Gutsy, I would say!

Ask David Droga the secret of his success and he will tell you that it’s his ‘impatience to succeed’! To date, he is the single most-awarded creative at the Cannes International Advertising Festival and the only person ever to win ‘Agency of the Year’ in four different countries.

Secret to success in his own words:

  • Strive to deliver on your own expectations and to exceed your client’s.
  •  The minute you feel content with what you’re doing, you’re in danger of becoming stagnant.
  • Strive to make sure that everything you do for your existing clients builds their business, and builds your business.
  • You don’t have to be the best businessman or manager in the world, but if you look after your people and focus on the work, you’ll succeed.

This perfectly embodies the Australian spirit of adventure and possibilities. Let’s start exploring this power load of a place, starting from Perth. Perth has been making significant waves in the digital marketing scene with amazing design and SEO breakthroughs. This place has produced some great advertising and marketing talent in the past few years.

Let’s start with the 20 Fastest Growing Digital Ad Agencies in Perth!

To keep my research as objective as possible, I used the following factors to rank the digital ad agencies.

20 Factors : (We’ve considered each of these factors)

  1. Google Partners
  2. Minimum Monthly budget
  3. No. of Certifications/ Qualified users
  4. No. of Services offered
  5. Diversity of Industries that the agency caters to
  6. Global Reach
  7. Client Reviews & Case Studies
  8. Press Reviews
  9. Social Media Activity
  10. User Engagement on Social media
  11. Work Culture
  12. Awards and Mentions (Employees + Agency)
  13. Creative works
  14. Thought Leadership (Employees + Agency)
  15. Data Driven Marketing
  16. Tools & Certifications
  17. Reviews from intermediaries (RAR, The Drum List  etc.)
  18. Check the Agency on Industry / Trade Association
  19. Do they provide their clients with Audit Reports?
  20. Support Offered

 Ready to get Thunderstruck?! 🙂 Here are we go…..

1. Dilate

We are in the business of building brilliant businesses!

“We have type A personalities. We’ll fight hard to get your business brand seen and heard, and standing tall in the eyes of search engines.”

Dilate is a Perth-based digital agency with a global reach focused on lead generation. They offer web development, branding, and digital marketing services. Dilate comes from the Latin word Dilatare meaning to grow, to expand, to enlarge and elaborate. Founded by the charismatic Bodie Czeladka, the agency has grown from what used to be a one-man show to a team of creative and strategic minds.

What’s unique about Dilate is that they don’t lock people into contracts, they believe results -and results only- encourages client retention.  They bring sales and marketing together in a unified fashion, to find real solutions and powerful methodologies. CRM’s are often used to track the lead to sale ratios, and work on how to pre-qualify the leads, and improve the campaign sale conversion further.

Let’s look at what happened when City Subaru approached them,

The Challenge:

  • To take City Subaru and make it the #1 Subaru Brand and Dealership in the state in under 12 months.
  • Dilate identified that the reality was they needed to help Subaru sell more cars.
  • Luckily for Subaru, this agency has had previous automotive experience and knew just how cars were sold, one at a time. So the folks at Dilate went to work!

The Process:

  • In addition to building a fully responsive website, they crafted a robust SEO strategy in line with City Subaru’s service offering.
  • A paid advertising strategy was then devised by creating a sales-driven landing pages for each specific product they offered.
  • The next challenge was to build an aggressive paid advertising campaign which included search, display, social ads, remarketing, pre-roll just to name a few, they mixed intent and interruption and ensured the marketing was relevant to the user during each step of the buying cycle.
  • In the first 12 months, they managed to build a customer database over 25,000 relevant people in Perth. They used this via SMS and Email marketing to communicate offers and sale
  • Ben Sporn from Subaru was an imperative force who put together a progressive sales team that worked with Dilate to create the perfect digital strategy required to meet their objectives.

The Result:

  • City Subaru made an informed and educated decision to cease print and radio spend and opt for a 100% digital presence due to the measurable ROI.
  • They have been the #1 selling Subaru Dealer for the last 12 months standing, and also reached #3 in Australia, which is phenomenal due to the population density in the eastern states.

Success Secret:

Simple, it’s the people at Dilate. Their range of opinions and views create an engaging office environment, with a team of introverted coders to outgoing sales people. Everyone in the organization is empowered by the knowledge that they can make a huge impact- to not only clients but their own business direction.

Dilate places great emphasis on education and training. They’re already in the initial phases of partnering with one of the top Universities in Western Australia, for the opportunity to seek out and work with fresh, ambitious minds. They are also associated with several internship programs and in the future, they hope to further these interactive efforts with an ‘incubator’ shared work-space environment.

Team Dilate ensures maximum efficiency and ROI – all before a single dollar of your budget has been invested!

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2. Bam Creative

WE LISTEN. WE UNDERSTAND. WE DELIVER.

“We’re constantly evolving, moving and growing, just as technology does, and as our clients’ needs change.”

They’ve been around since 2002 but don’t let that fool you into thinking they’re old school. They’re constantly evolving, moving and growing, just as technology does, and as their client’s needs change. As the unique requirements of the clients and industry change and evolve, their capabilities have too expanded from advanced website design and development. Now they’re truly digital marketing partners for their clients. Starting from brand development through to inbound marketing, and almost everything in between.

Their creativity-fuelled, results-driven approach has helped hundreds of Australian businesses and organizations grow and achieve their objectives.Their values, ACEPPT, are Awesome, Community, Ethical, Passion, Pride and Teamwork.

A perfect example of their capability would be the work they did for Go New Zealand. Go New Zealand was started over 20 years ago to assist Australians in planning the perfect holiday in New Zealand. For the past 10 years Go New Zealand has entrusted Bam Creative with all digital aspects of their business, from branding to online and social media marketing.

The Process:

  • Clear objectives that adapt to the market
  • Regular reviews of the data ensure that what we do more of what’s working and cull what isn’t.
  • Specific audience segments are reached via cross-platform campaigns
  • Through strong visual imagery, dynamic features and a custom tour management system, the new Go New Zealand website  was given a completely new look.

The Result:

  • A website that works beautifully across modern devices and platforms, of all shapes and sizes.
  • 2000+ facebook likes and 5000+ instagram followers.
  • A custom tours module was created to allow the Go New Zealand staff to easily add and update information for their 500+ tours.
  • Bespoke tour pages have been designed and optimised to show the most vital information as quickly as possible, with tour itinerary details just a click away.
  • Multiple images are posted weekly on social media reaching a visually-driven audience and establishing the Go New Zealand brand as a source of beauty and inspiration.

At Bam, they measure company success further than immediate profitability; they see themselves as part of the bigger picture. Some of their clients include Perth College, the University of Western Australia, Arise racing, Adapt and Thermarate.

3. DejanSEO

Dejan has an international reputation based on our ground-breaking innovations!

“We will meticulously assess your current position before laying out a strategy that will include the best tactics being carried out at the most opportune time.”

DEJAN is an Australian search marketing company with worldwide recognition for marketing excellence and innovation. They specialize in technical and strategic SEO (search engine optimization) solutions designed to drive traffic and sales to local business, e-Commerce, and corporate websites. The strategic advice they provide is geared towards maximum impact and speed, delivering a quick return on investment.

When talking about Dejan, how can we forget to talk about Dan Petrovic. The managing director of DEJAN happens to be Australia’s best-known name in the field of search engine optimization. Dan is a web author, innovator and a highly regarded search industry event speaker.

Dan Petrovic’s career started when he graduated from Griffith University with a Bachelor’s degree in Multimedia with an emphasis on Design. He later returned to Griffitth University as a guest lecturer and writes research papers on the topic of search engines. Mr. Petrovic’s interest in technology is what lead him to pursue a career in it. His professional focuses are in Link Building, Search Engines, Online Marketing and Search Engine Optimisation(SEO).

We do all sorts of weird and unusual things, but in the real world this doesn’t pay the bills. This is why I personally lead DEJAN Labs and any great idea  from this department then graduates to being used by the whole team. Likewise, great ideas happen while people do regular work and I always like to hear about them.” Dan when asked about the team-building process at Dejan.

The research-based strategic approach of the director can be seen in the kinds of services and processes involved at Dejan

  • Snippet optimisation is a process designed to increase the number of clicks a search result gets by making it more attractive to users.
  • Their process involves retrieval of your click data directly from Google.
  • DEJAN SEO’s PPC strategists are Google Partner Certified and have each built and optimised hundreds of campaigns.
  • Depending on the health of the campaign their PPC strategists will determine if it is necessary or not to rebuild your current campaign.  As the historic CTR (click-through-rate) will have a bearing on Quality Scores and therefore determine CPC (cost-per-click) and CPA (cost-per-acquisition), it is often better to start from scratch if the campaign has had a poor history.
  • As part of the ongoing optimisation of the account, they will be testing and experimenting with segments of the campaign in order to determine the best possible settings and components.
  • DEJAN SEO offers management and optimisation services for Google AdWords (including display network), Yahoo, Bing, YouTube and Facebook. 
  • Through offering a multi-platform PPC (pay-per-click) solution DEJAN SEO can achieve maximum reach over a targeted audience, giving your business the ability to advertise with the best possible ROI (return-on-investment).

Some notable clients include GJ Gardner Homes, The Mater Foundation, University of Queensland, Rave Magazine and SAE Qantm.

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4. Humaan

Experiment and collaborate. Be ambitious, exceed expectations.

“We craft experiences for the web, helping brands speak human in a digital world.”

 

Humaan is an award winning digital agency focused on user-driven outcomes. Their specialities include Website design, mobile design, E-commerce, Digital Strategy, Applications, Design and User Experience.

They strive to create meaningful connections for users through well thought-out strategy and innovation in the digital space. Above all, they believe in beautiful design, attention to detail, interaction, experimentation, collaboration and exploration. They deliver intelligent products, engaging experiences and exceptional outcomes for incredible clients all over the world.

Their values:

  • Believe in Digital
  • Speak Humaan
  • Quality is king
  • Be passionate
  • Form with function
  • Expect creativity
  • Iterate and deliver

Architecture firm Cameron Chisholm Nicol asked Humaan to create a new online experience.

Built in 2010, the firm’s  website was intended for a market not yet overwhelmed by mobile devices and user experience awareness. Despite a robust information  architecture, key information was hidden by the static, minimalist approach to layout and navigation. The site was difficult to use in the browsers it was designed for – more so on a mobile phone or tablet.

The Challenge:

  •  To make it easy for visitors to find what they are looking for
  • To encourage browsing
  • To make better use of images

The Process:

  • An analysis of the firm’s target market revealed a shortfall in brand perception due to potential clients being unable to find the information they needed.
  • The team worked with the client to develop a clean and functional site that reflected their brand and delivered an engaging user experience.
  • The project manager Mark responded quickly throughout the development and launch process.

The Result:

  • The new design engages visitors with a tidy, sophisticated layout using high-resolution imagery and a simpler, more intuitive navigation structure.
  • The site integrates responsive design practices to ensure an optimal user experience across a range of consumer devices.
  • The result is a new direction  that focuses on engagement, reputation and a highly targeted user experience resulting in an online presence that cements their position as the industry leader.

At Humaan, everyone has something to bring to the table and quality is given the utmost importance. This approach has led to an impressive client roster. They’ve worked with clients such as Spacecube, Anston Architectural, Proteus, Dusk, Migrant Rights, Civmec and more. All the great work garnered them a total of seven Australian web awards last year.

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5. Juicebox

JuiceBox is passionate about ensuring that everything we do has a strong strategic foundation.

“Everything starts with strategy. For us, it’s imperative to understand the why before we do the what.”

JuiceBox is a full-service agency. Here they bring brands to life with thoughtful design, quality print materials, innovative digital media and marketing strategies that are both relevant and interesting. They are design focused and believe that genuine relationships are the only way to do business.

Everything here starts with strategy. The people at Juicebox do this by delivering high-quality strategy and creative for start-ups in government and the corporate arena. As a full-service agency, this team has the facility to manage all brand, creative, website and marketing to ensure an engaging and effective brand experience.

Let’s look at the work Juicebox did with Vine Collective.  Think of it as a TripAdvisor meets Etsy in a wine specific context. It’s a wine tourism guide uncovering all of Western Australia’s wineries and wine regions. It’s a platform to review and share your winery experiences and find well-rounded reviews on wine. Additionally, it’s a place to purchase wines direct from virtual cellar doors that are managed by the wine producers themselves.

The Process:

  • Wine is romantic and desirable. Creating a similar experience for people when using the website was one of the key design objectives.
  • Vine Collective is an entirely web-based service, therefore JuiceBox felt it was critical to bring the brand into the real world through premium print products.
  • Much like the website these were designed to be highly visual and simple to read, however every detail from paper stocks, speciality finishes, and production methods were considered. This approach was strategically aligned with the aspirational subject matter, wine.
  • The approach of photographically representing the various wine regions is highly effective method inspired by the Neighbourhoods features of AirBNB. The agency sought to conjure vivid image of the regions in the minds of the users and take them to the places where grapes are grown and wine is made.

The Result:

  • Through the use of large photography and thoughtfully applied branding, the website presents large amounts of information clearly and concisely. The beautifully designed website may look simple in appearance, but under the hood lies a powerful and sophisticated social network that is capable of handling significant volumes of traffic.

JuiceBox is also a great workplace with a very vibrant work culture. From cook-offs to outings to wineries, from birthdays to farewells – everything is a cause for celebration here. Making sure that all the employees have a good time seems to have worked for them. They’ve managed to get the attention of and work with clients such as Five Senses Coffee, UXC Eclipse, Cancer Council, Lumiere and many more.

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6. The Brand Agency

We chase greatness in everything we do

“As creative problem solvers for clients who want to challenge the status quo, we look to break convention and act as agents of change.”

Founded in 1991, The Brand Agency is a fully integrated creative and digital agency with 160 people in Perth, Melbourne and Auckland. Their purpose is to make an impact on clients’ business. As creative problem solvers for clients who want to challenge the status quo, they look to break convention and act as agents of change. Services include a comprehensive in-house digital capability, creative ideas, media planning and analytics, strategic planning, brand design and production. The agency is a collective of specialists.

As a values-drive organisation, they believe their culture creates an environment that facilitates transformative and ambitious work that gets results.

A good example of their work would be the one they did for Drug Aware. Drug Aware was established in 1996 as part of a state framework of educational strategies designed to address illicit drug use among young people in Western Australia. The program aims to educate with factual, credible and accurate information so that young people can make informed decisions. They approached Brandagency to develop a three-year education campaign and engagement strategy focused on preventing and/or delaying the uptake of methamphetamine use and reducing harm associated with drug use.

The Process:

  • The stories revealed one common thread that inspired the creative idea: one poor decision can set off a chain of events with terrible consequences. They wanted to deliver a key message: Methamphetamine use can impact your whole life.
  • The campaign was developed in collaboration with the Methamphetamine Campaign Expert Advisory Group, made up of a number of experts in the area of illicit drug use to ensure all information presented was factual and accurate.
  • The integrated campaign was delivered across a wide range of touch points, including out of home, radio, video delivered via Facebook and the Tube Mogul network, targeted digital and search.

The Results:

  • The Facebook display campaign achieved 44,270 clicks to the website. There were two Facebook video campaigns optimised to different objectives. The video views campaign achieved 312,189 views, 16.03% were viewed to completion. The video website clicks campaign achieved 914 clicks to the website.
  • Overall the three Facebook campaigns combined reached 764,742 profiles.
  • The Tube Mogul campaign delivered 426,765 views, of which 71.70% were viewed to completion. In-Display ads ran on YouTube and achieved 32,352 views, of which 35.04% were viewed to completion.

They work with ambitious clients across a diverse range of categories within the commercial, government and not for profit sectors. The Brand Agency has been recognised with creative and effectiveness awards from all of the world’s major shows, including Cannes, D&AD, the Effies and Clio. Some of their clients include Kleenheat, water corporation, PIAF, Bethanie and Mineral Intelligence.

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7. Be Media

Call us romantics but we’re all about long term, lasting relationships!

“Our digital marketing consultants are the best in the business with a fierce commitment to excellence.”

This a full-service digital marketing agency that exists to serve people like you better than anyone else, that’s their first focus.

Be Media are here to provide you with all of the latest technologies and services on the market and keep your business on top of what’s trending. They specialize in Search Engine marketing, SEO, Social Media Advertising, Retargeting and website design.

Marian Rubock, a skin care clinic needed a company to support her in sending her message out to the Perth market in an effective way. Be Media came to the rescue……

The Challenge:

  • To capture and engage a unique set of clients who are looking for natural ageing and skin-care treatment.
  • The clinic treats many conditions from acne, rosacea and sun damage, to wrinkles and pigmentation. Therefore, working with a broad set of patients ranging from young school children to elderly patients, the clinic needed a marketing partner that could develop specifically targeted campaigns for each of these objectives.

The Process:

  • Through in-depth market research and competitive analysis. BeMedia identified numerous opportunities that existed within this skincare industry.
  • They had the challenge on their hands of how, and where to, best communicate each of these unique treatments. Given much of the success of the clinic was due to Marian’s niche treatments; they worked closely alongside her to create personalised messaging and informative advertising campaigns.

The Result:

  • By developing strong Google search engine marketing, Facebook advertising and retargeting, website retargeting, content marketing and SEO campaigns they have achieved over a 200% increase in revenue, more than doubled their number of clients in just 12 months.

At Be Media, they’re all about developing long term partnerships. Their team of digital experts has over 16 years experience working with some of the world’s largest companies including Land Rover, Manchester United, Australia Post and Commonwealth Bank.

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8. Whitechalkroad

We say what we mean and do what we say.

“We want to be known for exceptional service and good results for our clients measured by a positive return on investment.”

My Search Engine Optimisation (SEO) and Online Marketing company also offer Paid Search (PPC Advertising) services usually as part of a customized online marketing plan.

White Chalk Road, Perth’s premiere online marketing and SEO agency, consists of a small team of dedicated local SEO professionals and paid search advertising consultants. Established in 2000 by CEO Charles Ryder, White Chalk Road was one of the first founding dedicated Internet and Search Engine Marketing companies in WA.

Their client, Western Pacific Autobody (WPA) is the first sole purpose Mercedes-Benz Autobody dealer in Western Australia. Before engaging the agency’s services, WPA was experiencing the following challenges:

  • Working with another paid search provider but was experiencing limited success
  • Limited reporting with a lack of transparency
  • Unsure about the effectiveness of Google AdWords as a marketing channel.

The Process:

  • Reducing wasted clicks with specific negative keyword matching to filter out irrelevant searches
  • Setting up conversion tracking for the Allmarques ad campaigns to track email leads
  • Writing engaging ad text copy to entice the user to click through to the website(s)
  • Utilising advanced ad extensions to further ensure ads stand out from the crowd
  • Creating new ongoing and one-off advertising campaigns to push specific Mercedes-Benz models
  • Researching and setting up campaigns for the Google Display Network (GDN) with highly relevant targeting around interests, demographics, placements and keywords
  • Building a comprehensive monthly report including an executive summary, campaign data, actionable insights and clear next actions

The Result:

  • WPA reported a noticeable increase in foot traffic to all dealerships since White Chalk Road took over management of their paid search account
  • The client chose to increase spend with White Chalk Road on several special monthly and ongoing promotions around all Mercedes-Benz sedans and commercials including trucks and vans
  • WPA was very happy with both the paid search management and level of detail in the reporting and were satisfied their ad spend was producing a return for their business.

Some of their notable clients include  Qwest Valuations, Southern Skydivers, Autospark, Interia Systems and Horizon Business Systems. White Chalk Road have been nominated for and won, a number of awards over the past few years. These awards are a testament to the hard work and dedication put into being the leading and best SEO agency in Perth, from the quality of service they provide to the emphasis they place on gaining positive ROI for clients and educating the wider business community in Perth on the value of SEO.

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9. Bang Digital

We love online marketing as it’s an ever-evolving process.

“The team at Bang Digital are hand selected for their passion for the industry and their specific expertise.”

Bang Digital is a leading integrated online/digital marketing agency based in Perth, Western Australia. They’re experienced, passionate and deliver the goods. The services include digital strategies, SEO, SEM, Social Media Strategies, Email Marketing and Website Analytics.

Bang Digital is headed up by Renae Lunjevich, who arrived in Perth having worked in London in the online space. Renae saw a gap in the market for an agency that combines technical know-how with marketing knowledge, and hence Bang Digital was born.

St John Ambulance has been a client of Bang Digital for the past 9 years.  They have been  serving the Western Australian community for over 100 years.

The challenge:

To increase the volume of first aid course enrolments with the ultimate goal of educating the WA community.

The process:

Bang Digital to provided a number of services including:

  • Digital strategy services
  • Search engine optimisation
  • Search engine marketing
  • Social media marketing
  • Email marketing
  • Microsite and landing page development
  • Analytics tracking and advanced reporting service

The Results:

  • Increased overall website traffic by 69%
  • Increased online course enrolments by 96%
  • Increased online course enrollment conversion rate by 15%
  • Achieved 1st ranking in Google for the keywords “first aid training” and “first aid courses”.

The team at Bang Digital are hand selected for their passion for the industry and their specific expertise. Each client is assigned with a dedicated Account Manager and Online Marketing Professional. They get to know their clients well – some of them have been with us for more than 8 years such as the one above.

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10. Trilogy

To maximise results, we strive for open collaboration with clients.

“We like to start rolling up our sleeves immersing ourselves in your business”

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Trilogy was established in 2003 and since then has had a vision for activating brands to achieve positive business results. Advertising & Marketing agency based in Subiaco, Perth. Their specialties include Brand and Marketing Strategy, Graphic Design, Digital Strategy and Execution, Web Design and Development, Social Media Strategy and Management and Print Management.

Let’s look at the work Trilogy did with their client Kleenheat. After almost 60 years of supplying bottled gas throughout regional Australia, Kleenheat began retailing natural gas in Western Australia to break a longstanding monopoly.

The Challenge:

  • Gas is a low-engagement product. And just because Kleenheat has high awareness in the bottled gas market, it does not automatically translate to the natural gas market.

The Process:

  • To stimulate sales and sign ups for natural gas and bottled gas, they created an integrated campaign that leveraged Kleenheat’s heritage as a proudly Australian-owned company. The campaign appeared across a range of traditional and digital channels including television, radio, press, online banners, Facebook and electronic direct mail.

The Result:

  • Kleenheat has helped more than 80,000 residential customers save over $5 million on their gas bills, and counting.

At Trilogy, they like to collaborate closely with their clients to understand their business and brand objectives. They find this encourages an honest and productive exchange of information, ideas and insights. And, most importantly, it leads to better results. Some of their notable clients are Brookfield Multiplex, Raine Square, Cooper & Oxley, QUBE and Bendigo Bank among many others.

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11. BirdBrain

We cut through the noise with open, honest and real communication.

“We never ask our clients to sign SEO contracts. That’s unusual and important.”

BirdBrain has been involved in the digital media marketplace since 1996. Like the industry, they’ve pivoted and transformed a bunch of times, but their commitment has always been outdoing client expectations delivering long-term sustainable results.

Today BirdBrain is a digital specialist, skilfully guiding clients through digital strategy creation and execution. Within each category sits BirdBrain’s distinct specialty services such as compelling lead generation and eCommerce website development, search engine optimisation, conversion rate optimisation, content marketing, and online advertising, just to name a handful.

Over the years Birdbrain has worked with innovators Floveyor to develop a strong brand that communicated their distinct values and personality. Effectively presenting this brand and the company’s technology and services required a combination of clear copy, strong visual messaging and technology that supported rather than distracted.

The Challenge:

  • Western Australian innovators Floveyor are known for their ground-breaking aero-mechanical technology and their rich heritage dating back over 60 years. Together with their branding team, they were given the challenge of developing a website that not only demonstrated their history but provided the platform to support international expansion.

The Process:

  • Floveyor focus on simplifying the material handling for their clients. It was important that Birdbrain communicate this value throughout the website experience.
  • They developed a design that was minimal and clean with the use of space and an engaging UI. Subtle use of animation and rich imagery helps engage their audience and communicate a somewhat complex technology.
  • The design was created for mobile devices via a carefully thought out responsive design. While the approach of mobile visitors is often different to desktop users, the requirement for an engaging and relevant experience is exactly the same.

The Result:

  • In order to do the Floveyor story justice, they presented their product and service offering as a visual process on the website home page.
  • This technique allows site visitors to get a quick overview of the business and drive the desire to seek more supporting information.
  • The approach was far from superficial with Floveyor committing to a process of developing a body of information content that demonstrated their extensive knowledge and experience.
  • As their SEO team continues to develop their local and international audience, they look forward to seeing the ongoing growth of a true local success story.

Birdbrain values simplicity. It keeps them honest and innovative. Their operation is lean, nimble and responsive and devoid of complexity and bloated processes. They won’t cut corners, even where no one would notice. They forge their own approach to quality and innovation, choosing not to be defined by industry norms. Their client roster includes Stinson Air, Get Trakka, Brayco, Q Design + construction, estrat, cambuild, VCR Media. Acacia Hill Child care and more.

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12. Bonfire

We focus on you. Your business. Your goals. Your solution. Your results.

“We’ve been dominating digital since 2 B.G. (That’s Before Google)”

Bonfire is Perth’s leading digital marketing agency. Servicing private enterprise, government, and marketing agencies across Perth and Australia since 1996, its client roster includes the likes of BONDS, ENJO Australia and The Betts Group. Bonfire specializes in SEO, Google AdWords management, Remarketing, Facebook advertising and Web Design.

Let’s look at how Bonfire collaborated with Core IT Solutions, one of Perth’s leading IT Support companies, providing business IT support services to businesses throughout Australia and the Asia-Pacific region.

The Challenge:

  • Double client number in 12 months
  •  Attract larger “higher value” clients
  • Increase frequency of incoming leads.

The Process:

  • A vigorous SEO campaign was launched.

The Results:

  • 260% increase in new business
  • Several well-qualified enquiries every week
  • 63% of total traffic is from Bonfire Digital Marketing campaigns
  • Core IT are receiving several qualified inquiries every week and have closed a number of significant new business contracts as a result of the SEO campaign.

“In just a couple of months as a direct result of our Google rankings, we’re receiving several well-qualified enquiries every week and we’ve closed a number of new contracts worth over $60,000 in yearly repeat revenue, plus $50,000 worth of projects, with over $40,000 in the sales pipeline.” – Adam Garnaut, Core IT

Strategic partnerships are a key ingredient in their approach and client success. They have carefully selected the tools and programs they use for clients and likewise, several other agencies have chosen Bonfire as their key digital partner.

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13. Roobix

Drive efficiency, reduce costs and get results.

“To be successful, you need a vast arsenal of marketing skills. Our approach is totally customisable to your budget and the skill and availability of your team.

Roobix was founded in 2014 to cater for an unmet SME business need for fully outsourced managed marketing services. Their team of specialist marketing, design, digital, communications, technology and events experts work together to deliver effective marketing

solutions for your business. They’ve worked with many distinguished brands such as Paragon Consultants, Community Vision, Cirrus Networks and many more.

Here’s what the company has to say about its branding strategy:

Roobix will make sure you head in the right direction. We can start from the ground up, holding a mirror to your business to reveal the true essence of your brand, identify your personality and explore ways to embed and communicate your brand values. Your brand is much more than your logo.  It’s your identity, your personality, the essence of who you are and what you stand for as an organisation.

The process:

  • Full flexibility and scalability, with no need to provide training and no overheads. Roobix offers a super effective, low-cost solution to your marketing puzzle.
  • Once you’ve given the green light, our Senior Strategist will get inside the heads of your customers and deep dive into your business, creating SMART marketing strategies to achieve your business objectives.
  • The result will be a detailed marketing strategy, developed within 6-8 weeks.

Work:

  • In a very flat building market the client had their biggest year and were booked out until well into the New Year.
  • The new website has now replaced the  old ways of advertising which has saved the  business money.
  • Over 90% of the business, that  year had been from the new website.

Strategies such as these has made Titan Digital an award-winning agency. Their rapid growth is attributed to their ability to provide small to medium enterprises with ‘one-stop’, online marketing campaigns based on custom built, responsive websites and incorporating secure high-speed hosting, social media, and search engine marketing.

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14. Hyperactive Digital

We are 100% Perth based and 100% in-house.

“A sound digital strategy should be the foundation of your online presence.”

Hyperactive Digital is a full-service website development and digital marketing agency. Their extensive range of expertise and experience can assist you to increase your business presence on the web, sell your products online or consolidate and build customer relationships. Their SEO experts can help you to enhance your websites ranking or promote your product or business through search engine advertising.

Here,they use the latest technology to provide research, creative and technical development, web design, digital marketing strategy and web hosting. They offer a range of leading-edge solutions to keep the clients at the forefront of the rapidly evolving digital scene.

One of Hyderactivedigital’s client Freedom Pools is Australia’s leading manufacturer and retailer of fibreglass swimming pools. A family business for more than 40 years, Freedom Pools is a favorite of Australian families and exports to dozens of countries around the world.

The Challenge:

  • Past unethical SEO techniques by a previous SEO company put Freedom Pools in a difficult situation.
  • When the new Google Penguin algorithm crawled the website, 90% of the company’s recognised keywords were deindexed by Google.
  • The website dropped from their first-page ranking to languish well after page 10, making it almost impossible for customers to find them.

The Process:

  • First, they notified Google of the bad links that played a major part in the deindexing of the site.
  • They then created a new website and an AdWords campaign to help counteract the negative effects.

The Result:

  • Because 90% of major short-tail keywords were no longer effective, they increased long-tail keywords for the website.
  • The combination of SEO long-tail keywords and content marketing helped boost visitors despite the Google penalty.

The Takeaway:

  • Unethical SEO practices are not worth the risk.
  • Google rankings can be improved by an ethical strategic approach to SEO.
  • As Google Partners they understand how Google works and how to achieve positive SEO results.

Their digital team combines years of industry experience with a passion for technology to provide clients with a commitment of achieving the best digital strategy for their business. Hyperactive Digital offers a broad range of applications that are effective, professional and most importantly deliver constant and measurable results.

Some of their notable clients include whisk creamery, Segal’s outdoor furniture, freedom tanks, Guildford Grammar school, Clique arcade and Satellite 13.

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15. Visible

We make sure Google gets your website

“We design, develop and deliver. With Visible, the sky’s the limit.”

The founder Bob Jones says that the idea of Visible was born in one spare bed-room, loads of coffee shops and several co-working spaces. The Visible team is your go-to guides for all things digital. This team of SEO and social media superstars will make your website visible online.Their mission is to become the world’s greatest case study in digital marketing.

Social Media Marketing,Social Media Management, Snapchat Marketing, Facebook marketing and management and content marketing.

Be assured that your campaign will be in the hands of experts. Take for instance their Google Adwords management team. They have five certified Google AdWords team members who know the system inside-out and can squeeze the most out of any budget.

These experts understand that there’s a lot more to Adwords than just adding keywords and picking a budget. While the general AdWords concept is relatively straightforward, there are a lot of different configuration options to consider when starting up and running a campaign.

These are just some of the ways that Visible apply their AdWords management experience. They can:

  • Implement phone call tracking to measure the success of your campaign at a higher level than just ‘clicks’.
  • Configure conversion tracking so that your campaigns will have clear goals and outcomes, right down the average cost per new client.
  • Make full use of Ad Extensions, which enable your campaign to get more exposure for things like important pages, click-to-call, your location, 3rd party reviews and downloads or installs.
  • Run experiments and AB testing on your campaigns to keep driving your costs down and your clicks up.

In-depth and thorough research and strategy methods like this have earned them valuable clients such as NutritionForce, Laurence. Fairfax Media, Transit, Blank Canvas, Curtin University and more.  

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16. Scottshorter

We have handpicked the best specialists in town and our results speak for themselves.

“Our focus is working as closely as possible with a select collection of specialized accounts.”

They aim to work with companies and people who are ready to benefit from marketing with a measurable return on investment. Their experience ranges from some of Australia’s biggest commercial and corporate clients through to small and medium enterprises, trades and special projects. Scott Shorter PTY LTD was founded in June, 2011 after recognising a long-standing demand in the market for a dedicated search offering. With no other priorities, their sole focus is on delivering search results for clients. At Scottshorter, they’re dedicated specialists in SEO, SEM and social media optimisation.

What makes Scott Shorter different?

At ScottShorter your account is not just another number in the machine. They remain committed to:

  • Regular face to face reviews with dedicated account managers and the company director
  • Google guideline compliant white hat practices, low-risk penalty free methods
  • Transparent reporting showing improvements against baselines
  • Industry leading Australian search strategies.

How they work with corporates and Brands

They specialize in:

  • Ethical white hat SEO, SEM, social media, and reputation management
  • A  high level of customer reporting

Strategy:

  • Safe, white hat strategies
  • Nationally competitive results
  • Advice on online reputation management
  • Independent media buying and ROI analysis
  • Report frequently to marketing managers
  • Produce reports for board reviews
  • Work with your traditional above-the-line agency or existing web agency when required.

How they work with Small and Medium Businesses

They specialize in:

  • Delivering better results than large SEO/SEM agencies
  • Caring for your account with the hands-on management by dedicated specialists
  • Safe strategies which do not use subcontractors or off-shore outsourcing

Strategy:

Their strategies enable SMEs to:

  • Compete with older more well-established companies
  • Save money
  • Outperform traditional channels

Since its founding, Scott Shorter has grown steadily working with a number of prominent brands including New Homes Guide (The West Australian), HealthEngine (Telstra, Yahoo/Seven, The West Australian, Sensis), GolfBox, Scoop Publishing, WA Ballet, GMF Health and Quokka.

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17. Slinky Digital

One size fits all is not our mantra for success, we believe in customization.

“Whether you are struggling to increase your website visibility, create hype on social networks, reduce bounce rates, increase conversion ratio or need help with your online reputation, we can help you with all.”

Based in Perth, Western Australia with over 17 years of experience, Slinky Digital is run by Peter Brittain and a team of experts and offers businesses and individuals across all industry domains a full spectrum of customized online marketing and consultation services including SEO, social media and Google AdWords marketing.

Their digital marketing solutions include complete product and business digital strategies including expert search engine optimisation (SEO), social media marketing and Google AdWords advertising – while their Linux engineers ensure your online presence is kept safe and sound.

Their team of professionals works cohesively with you to understand your business goals. Then they study your current online marketing techniques to identify any problems. To get to the root cause of the failure of your current online marketing strategy, they use the latest tools and proven techniques such as User experience analysis (UX), call to action testing and A/B testing to name a few. Using these techniques, the experts are able to target the actual reasons for poor online visibility, increased bounce rates, low click through rates and bad conversion ratio.

Let’s look at the results that they have obtained for some of their clients.

Client : Harrison’s Landscaping

#1 Rank for “Landscaping Sydney” in landscaping services (Sydney,NSW). The services provided were organic SEO and Adwords Marketing.

Client : Culshaw Miller Lawyers

#1 Rank for “Law Firm Perth” in legal services (Perth,WA).  The services provided were organic SEO and Adwords marketing.

Client : Benara Nurseries

#1 Rank for “Wholesale Nursery Perth” in wholesale Nursery (Perth,WA). Organic SEO was done by slinky Digital to achieve this.

At Slinky Digital, you will be offered a 360° customized, well-conceived and high converting digital strategy consulting services. Slinky Digital consultants aim to provide you holistic digital strategy advice that not only gets your business noticed but helps you crush the competition.

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18. Glide Agency

We hate goodbyes, so we build great partnerships with our clients.

“We focus on delivering real business results, by improving sales, customer experience, and industry market share”

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Glide is a Corporate Branding, Web Design and Internet Marketing Agency based in Perth. They help businesses succeed online with great service and well branded, coordinated and measurable Design, Development, Paid Search, SEO, Social Media, Display Advertising and Analytics.

Their mission is to bridge the divide between internet marketing and website development by focusing less on consulting and more on the hands-on work required to establish businesses online. Their hope is that they aid managers in making sense of the increasingly complex realm of the internet, contributing to their informed decisions and improved outcomes.

Let’s look at the work Glide did with ABN reality.

The Challenge:

  • Before Glide Agency began working for them, ABN Realty had a split digital media structure. This negatively impacting impression market share and ad quality scores, resulting in a lower click through rate and a high cost per click, which was infeasible in an industry primarily focused on property and finance.

The Process:

  • Glide Agency established a meticulous and comprehensive digital audit, that revealed key errors and tightened all analytics and conversion tracking right through to the organisation’s main CRM system.
  • Glide Agency has excelled in improving results showing in significant performance gains and that held consistently from month to month.
  • They introduced carefully targeted ongoing campaigns, to cater for each interest group, building targeted marketing funnels that were designed to convert and deliver consistent, highly relevant and quality leads.

The Results:

  • Key metrics like cost per conversion and return on ad spend can now be measured for each channel such as organic traffic, paid search, display, retargeting and Facebook advertising.
  • With accurate metrics established over time, Glide Agency continued to restructure and prioritise the digital media spend, optimising campaigns with efficiencies introduced to increase reach and conversion. These tactics ultimately resulting in higher quality leads.

At Glide Agency, they ensure that your company’s objectives and strategies are outlined for the best plan to increase sales and effect change that transforms your business for the digital age. They deliver on real business results using the combined knowledge of data, insights, analytics, and strategy along with a dedicated focus to customer centricity. They’re always developing innovative business changing strategies that require action.

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19. Digital Domination

Our mission is to make you look damned good.

“We identify levers and leverage used in your business for faster and greater returns on everything we do.”

Marketing agency Digital Domination specialises in digital marketing for home builders and the construction industry. Success online for home builders comes through a well-executed strategy specific to your industry. Digital Domination has implemented this digital strategy successfully for builders since 2000 and the company has mastered marketing online for home builders.

Home building is a unique industry – so it takes a unique strategy to acquire new customers. They’ve got 25+ years in residential construction, making them the #1 digital marketing agency for home builders. Pathway to Profit program was created for home builders using their experience which results in a steady stream of leads from your website.

They have experts specializing in Digital Strategy For Builders, Sales Funnels, and Marketing Automation, Lead Generation through Search Engine Marketing (PPC) and Social Media Marketing, Email Marketing and Conversion Rate Optimization (CRO). Their goal is to assist entrepreneurs increase their influence online. They do that by providing either a ‘done-for-you’ service or education and training for those that want to do it themselves.

Success online comes through a well-executed strategy and they encourage every entrepreneur to start with a strategic plan, then execute that strategy. Just take a look at their content marketing strategy for instance:

Social Media and Content Marketing

They’ll manage your content creation and marketing campaigns for you. They will:

  • Frequently update your website with useful content and blogs.
  • Create valuable Facebook and other social media posts that engage your customers and create trust.
  • Use the incredible power of video marketing and YouTube to reach out and connect with your audience in a way that they really respond to.
  • Use articles, forums and other free internet resources to create useful content and links to your website.
  • Build bridges of trust between your existing and new customers and your business.
  • Expertly and accurately leverage the trust they create to generate revenue for your company.

Some of their clients include Aircomtech, Dream AV, Clinicare and Portacool.

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20. Total Click Solutions

Increase your exposure and web presence.

We pursue relationships based on transparency, persistence, mutual trust, and integrity with our employees, customers and other business partners.”

This company started as an owner-operated business and continues down that path. The owner and Managing Director, Matthew Owen (Matt), has owned and manage successful businesses in both the UK and Australia for over 19 years. Through experience, Matt developed a passion for working with Website Analytics, Digital Marketing, Search Engine Optimization and Website Design.

Total Click Solutions primary goal is to build profitable marketing campaigns. Campaigns that show positive returns on investment. They work in dollars and cents and not page position and clicks.The most important aspects of running any advertising campaigns are measuring its return on investment. This not measured by clicks, or the position gained on a search engine (Google, Yahoo, Bing etc). Let us look how the different processes at the agency:

SEO:

AT Total Click Solutions, they understand SEO is the lifeline of online marketing. They offer their valued clients a high quality and affordable package. Your campaign is in the safe hands of the experts who are trained on the latest guidelines from all major search engines such as Google, Bing, Yandex and Yahoo.

Social Media:

They will tailor Social Media Marketing strategies specifically conceived for your brand and your audience. You’ll get fully supported and managed social programs, content planning (and generation), blogger outreach and video distribution among other services that aim to attract new customers and increase your profitability.

Web Design:

They provide various customization design sets and focus on creating a website to fit your brand while engaging your visitors. Their team presents, revises and collaborates with you until you finalise the perfect design for your needs.

They believe that a close collaboration is the foundation for an outstanding result. Starting with content audits when they assess your needs and requirements to competitive analysis outlining opportunities, they collaborate at each step of the process.

Reputation Management:

They provide a Reputation Management report that captures the feedbacks related to your company, product or service that occurs on the Internet, they also segment the report in positive and negative press. It is important for tracking negative comments or reviews that appear on search engine result pages (SERPs) creating a negative reputation to your brand and could have a significant impact on your online sales and enquiries. Their team can run and manage the entire Reputation Management as they have all of the software and technologies necessary to collect the feeds are store them in their database.

So this was our list of the fastest growing digital ad agencies in Western Australia. We hope that these agencies grow by leaps and bounds in the next few years. We’ll keep you updated on how these agencies progress in the future.

Shiva Teja

About Shiva Teja

Hi, I'm the Marketing Specialist at ReportGarden. I'm extremely fond of anything that is related to Digital Marketing, PPC and Food. I aim to reach my goals one step at a time and I believe in doing everything with a smile. You can find me on twitter at @ShivaTeja1707.