![Digital PR Strategy : An Expert's Approach](https://cdn.prod.website-files.com/63dc4e9656c3fb684c8aef25/6458e98adca8300850e9d55b_digital-pr-strategy-13.png)
“What’s the most important advice you would give to your clients ?”
To always ensure you have buy-in on strategy from stakeholders outside your department prior to execution. When results start coming in, you want to ensure they directly correlate to agreed upon Key Performance Indictors (KPIs).
![](https://cdn.prod.website-files.com/63dc4e9656c3fb684c8aef25/6459e03c4a8b000139917714_digital-pr-strategy-14.png)
![](https://cdn.prod.website-files.com/63dc4e9656c3fb684c8aef25/6459e03caebb0378c52e901e_digital-pr-strategy-17.png)