“Social Media sites create an illusion of connectivity.” –Malay Shah
In the world of blindly following people based on their on-screen lives, there exists more to leverage. Those who understand the facts get to witness success and a mindset different from the common masses.
The social media influencers, around 5,00,000 on Instagram and more on other platforms have reached from zero to millions of followers. They have utilized the potential of these channels to earn fame, reputation and income through their strategic thinking and understanding of the channels.
Knock! Knock! Are you still busy being disappointed in comparing your followers and ROI?
Learning from social media influencers to seek similar figures in your business is no more a hurdle now. Guiding others through their valuable experiences, we have coupled three hacks from the top 30 influencers to help you unbox the secret behind earning the customers’ and clients’ loyalty and trust.
Why Learn from Top Social Media Influencers?
Learning from top social media influencers can help you know the nuances of marketing and get the base to devise a strategy for your goals:
- Their profiles are reflections of aesthetics and content loved by the audience, helping you understand the content type preferred by people
- They use different methods to keep their audience engaged, giving you an idea that suits your industry and strategy
- Their communication involves the right choice of words while depicting transparency, authenticity and truthfulness, helping you learn the art of communication
- One can learn from them how to repurpose the content and how to incorporate user interaction and relatability with the product
- They know how to take a political stance, guiding you towards exhibiting your values to resonate with customer’s ideologies
Discover 3 Growth Hacks of Top 30 Social Media Influencers
Here is the list of the top 30 influencers and the hack they suggest to enhance your social media presence and growth:
Kim Garst
Nationality: American
Niche: Social Selling, Business Strategy and Social Media Marketing
She is a thought leader, keynote speaker and best-selling author at the global level. Having gained fame in digital marketing, she is a renowned and highly sought-after marketing strategist. Kim has also been named one of the Top 10 Social Media Power Influencers by Forbes.
Hacks:
- Schedule your social media posts
- Always use a call to action (CTA)
- Think about how social media fits into your marketing funnel
Michael A Stelzner
Nationality: American
Niche: Social Media Marketing
Michael is a top name in social media marketing due to his contributions to the field. He has authored two books in the domain and hosts the Social Media Marketing podcast. Further, he is the founder of the Social Media Marketing Society and the industry's largest conference, Social Media Marketing World.
Hacks:
- Practice social media planning & discovery
- Work with the customer/reader community, experts and influencers
- Necessarily produce “Nuclear Content”
Eric T Tung
Nationality: American
Niche: Social Media Marketing, Web Design and Search Engine Optimization (SEO)
Eric is a prominent social media blogger, speaker and award-winning digital marketer. Ranked 32 in digital marketing and 33 among social media influencers, he holds expertise in what he does. He is also the co-author of 101 Ways to Rock Networking. Besides offering social media training, he is also a social media strategy consultant with experience from multiple top-level companies.
Hacks:
- Avoid being self-promotional
- Create and share real-time content on Twitter
- Engage with customer requests or needs instantly
Peg Fitzpatrick
Nationality: American
Niche: Social Media Marketing and Manager
An author and small business social media strategist, Peg holds expertise in marketing and blogging. She holds experience working with brands like TJMaxx and interacting with Barbara Corcoran and Laila Ali. Moreover, she has run social media campaigns for brands like Virgin, Motorola, Audi, and Google and has been a brand ambassador for multiple MNCs.
Hacks:
- Focus on testimonials to earn trust
- Focus on visuals
- Practice consistency
Mack Collier
Nationality: American
Niche: Marketing Consulting, Social Media Marketing and Marketing Strategy
Mack is a social media trainer, strategist and speaker. He has guided numerous businesses, from small-scale to Fortune 100 companies, towards success across a variety of social media platforms. He is an active participant and presenter in multiple top social media conferences and events. Mack is also the founder of the largest Twitter chat on the internet, i.e., Blogchat.
Hacks:
- Start tracking which of your customers are using social media
- Reward your fans and best customers
- Communicate to your fans to know how they can help you
Donna Moritz
Nationality: Australian
Niche: Creative and Visual Content Strategist
With her expertise in relationship and visual marketing, Donna is a social media strategist. She offers practical advice to her clients while focusing on ‘themselves’ through her agency ‘Socially Sorted.’ Donna has worked from small scale to large established companies to enhance their social media strategy. Associations like the Australian Spinal Research Foundation and the American Marketing Association have sought her contributions.
Hacks:
- Use tools that help you create visual content quickly and easily
- Provide massive value
- Handle customers and their grievances with integrity
Neal Schaffer
Nationality: American
Niche: Social Media, Digital Marketing and Corporate Training
Neal is the author of multiple books and a university educator who holds expertise in digital, content, influencer, and social media marketing. He is also an international keynote speaker, host of the podcast in the field and founder of digital marketing consultancy. Neal’s work on his website also gathered millions of annual page views.
Hacks:
- Choose certain social media channels rather than all of them for devising a growth strategy
- Proactively engage with new users and reactively engage with the existing engagers
- Develop campaigns to understand and engage with followers rather than only for promotion
Scott Stratten
Nationality: Canadian
Niche: Marketing and Advertising
Being an award-winning keynote speaker at over 500 paid conferences at top MNCs, Scott has also co-authored six best-selling books with his wife. He is also the mind behind one of the most successful viral video agencies across the globe. Scott has also been inducted into the Professional Speaker Hall of Fame, the Canadian Marketing Hall of Fame and Sheridan College’s Business Hall of Fame.
Hacks:
- Invest your time, efforts and knowledge before disregarding a social media channel
- Incorporate storytelling in marketing from the customer’s point of view (not the brand’s)
- Create emotion through your content to go viral
Brian Honigman
Nationality: American
Niche: Strategy and Content Marketing Consultant
Brian is an adjunct professor and marketing strategy consultant. Besides teachings, he provides result-oriented results in the domains of social media, content marketing, and digital marketing. He has worked with top NGOs and Fortune 100 companies, followed by beginning his consulting practice. He has earned titles like ‘Digital Marketing Expert’ and ‘Top Social Media Pro’ by Social Media Examiner.
Hacks:
- Identify, engage and befriend other professionals
- Develop a concise strategy with consistent timing, post structure, and series
- Focus on adding paid advertising to the mix
Andrew McCauley
Nationality: American
Niche: Social Media Marketing and Management and SEO Expert
He is one of the top 100 most influential Twitter users, an Amazon best-selling author, and a speaker. McCauley is experienced in dealing with all types of businesses to enhance and improve their social media presence. Andrew’s critically thought and applied strategies have exhibited 300 to 500% growth in business traffic.
Hacks:
- Understand and quantify your expected results from marketing on social media
- Exhibit your availability and draw the attention of your customers
- Interact and follow up with customers, offer discount codes and use other strategies to gain loyalty
Chris Garrett
Nationality: American
Niche: Marketing Technology, Search Engine Optimization (SEO) and Copywriting
Chirs introduces himself as an online business consultant, marketing technologist, media industry communicator, coach, teacher, speaker, writer and web geek. During his advertising agency career, Chris gained experience working with brands like Coca-Cola, Durez, Heinz, and many more. He currently practices as a solo consultant to a variety of professionals.
Hacks:
- Understand the people, communicate, network and build teams
- Regardless of failure, try. But know when to actually give up.
- Regularly check key metrics to see if they are growing and what behavior is influencing them
Emeric Ernoult
Nationality: French
Niche: Social Media and Facebook Marketing
The co-founder of Agorapulse, Emeric, is inclined to solve complex problems using technology. His social media management platform currently boasts over 30k global users. He is also a sought-after speaker. His professional experience encompasses dealing with international brands like Microsoft, Virgin, FIA and others. Further, he has also founded multiple tech-based startups.
Hacks:
- Get creative with user-generated content
- Whatever you do, do it well, and don’t overdo it
- Publish only your best content
Barry Feldman
Nationality: American
Niche: Digital Marketing, Marketing Consulting and Lead Generation
Barry Feldman is a content marketing consultant, strategist, copywriter, expert in online marketing and author of printed and ebooks. He has also gained recognition as a content marketing leader for Inc., Entrepreneur, CMI, and others. Additionally, Barry is one of the 25 Social Media Marketing Experts You Need to Know by LinkedIn and also the owner of Feldman Creative.
Hacks:
- Keep an eye on competitors, customers and influencers
- Enhance your introduction on every social media channel by using relevant keywords and avoiding unnecessary self-boasting
- Don’t pitch, but act and market according to utility mindset
Valerie Joy Deveza
Nationality: Filipino
Niche: Digital Marketing, Social Media Marketing and Virtual Assistance
Valeria holds over ten years of experience working as a social media manager across a variety of industries. Offering practical marketing advice to her clients, she deals with coaches, helping them garner traffic on social media. She is well-versed in offering high client conversion through strategic social media marketing and paid ads.
Hacks:
- Set metrics ahead of time
- Create a Buyer Persona
- Assess or Figure out where you stand presently
Heidi Cohen
Nationality: American
Niche: Global Marketing
Heidi uses her expertise and observational skills to offer innovative, result-driven strategies and marketing programs. She works as chief content officer for Actionable Marketing Guide and is also the president of Riverside Marketing Strategies. The global marketer uses state-of-the-art technologies to offer services. Heidi is also a speaker at top conferences and events occurring across the US, Europe and South America.
Hacks:
- Decide the area of focus and develop a strategy for your social media content
- Generate social media guidelines for effective communication of employees with potential leads
- Decide who will represent your business on social media
Jayson DeMers
Nationality: American
Niche: Email Marketing, Search Engine Optimization (SEO) and Marketing Consulting
Founder and CEO of EmailAnlaytics, OutreachBloom and Kwippy, Jayson is also the co-host in a podcast named ‘The Entrepreneur Cast.’ He excels in simplifying the journey to success in online marketing. Jayson specializes in multiple areas in his field and has gained quality consulting experience throughout his career.
Hacks:
- Fill out all your business details on social media profiles for transparency and identification
- Optimize your profile for keyword searches
- Use social listening to monitor brand mentions and take action
Melonie Dodaro
Nationality: Dutch
Niche: Strategic Global B2B Marketing Strategist, Content Marketing & Social Media
With 14 years of experience and proficiency in five languages, she dominates social media by providing her clients with digital campaigns and strategies. Melonie has trained over 32k sales and marketing professionals as well. She is also the author of two books, Linked Unlocked: Second Edition and Navigating LinkedIn for Sales.
Hacks:
- Have A Professional Presence, i.e., follow a uniform branding pattern
- Create A Daily Plan or checklist to follow for each social media platform
- Vary Your Post Types and be specific in content for every social media channel
Rachel Strella
Nationality: American
Niche: Social Media Marketing, Project Management and Marketing Consulting
Running a company solely dedicated to enhancing client’s social media presence, Rachel is on a mission to make their identity engraved for life. She has authored multiple articles to educate about strategies and best practices on different social media channels. Further, she runs a podcast, offering insights into the field.
Hacks:
- Utilize the new trends on social media only if it's going to last
- Create a central space that you own, such as blogs on your website
- Be consistent and be human
Rebekah Radice
Nationality: American
Niche: Marketing Consulting, Public Speaking and Digital Marketing
Known as a career marketer, she is proficient in driving tech companies towards growth. She has experience leading teams of over 100 members at the international level. Her results speak for her expertise, ideas, innovation and ability to deliver what she promises. She is also an author, blogger and keynote speaker.
Hacks:
- Create a cross-platform strategy
- Maintain seventy percent engaging content and thirty percent promotional one
- Keep up with industry trends
Ann-Tran
Nationality: American
Niche: Digital Creator, Brand Consultant and Social Media Travel Writer
Ann is an international social media travel writer, brand consultant and TEDx speaker. She has also been listed as the #1 Women Social Media Influencer of 2013 by Forbes. Her services have led high-profile brands like Azamara Club Cruises, TripAdvisor, Capital One Bank and many more to leverage the power of social media for their growth and influence.
Hacks:
- Be creative, take your time, and get noticed
- Implement a regular and persistent schedule with your social media activities
- Keep up with all the new marketing tools but analyze and then utilize
Jeff Bullas
Nationality: Australian
Niche: Digital Marketing, Marketing Blogger and Digital Strategist
Jeff Bullas is a marketing blogger, AI thought leader, keynote speaker, digital entrepreneur and strategist and also a best-selling author. He runs a podcast to offer insights into what it takes to become an AI startup founder and successful entrepreneur. Jeff has earned the title of top influencer and expert in digital, content and social media marketing by leading publications.
Hacks:
- Get clarity on your target audience, including demographics, social profiles and personas
- Actively monitor, measure and manage
- Keep all your social media platforms updated uniformly
John Jantsch
Nationality: American
Niche: Business Marketing
John is a TEDx speaker, marketing consultant and author. He has designed a Fractional CMO Agency System approach that allows entrepreneurs, consultants and marketing agencies to earn 3X of average industry revenue. John has authored seven books that guide readers in enhancing their social media presence and leveraging its potential for growth.
Hacks:
- Feature links to your social media profiles through email signatures, on your business cards, in your ads, and as a standard block of copy in your weekly HTML email newsletter
- Repurpose your content as per the audience on different social media platforms
- Generate leads by creating awareness through education-based and valuable content
Peg Samuel
Nationality: American
Niche: Tech Advising, Marketing Consulting and Strategic Planning
With her experience ranging back from the 90s till now, she holds loads of experience across changing markets and industries. She has served in multiple roles during the span, such as being an NYU professor, founder, entrepreneur, international author, strategic consultant and advisor. She is sought after for gaining quality and quantity engagement.
Hacks:
- First, focus on image content, image size and periodic update
- Save your time and maximize your advantage through data tools
- Never lose sight of the fact that social media is meant to be a discussion
Pam Moore
Nationality: American
Niche: Brand building, Market Research and Executive Coaching
Pam aces the field of digital marketing with 25 years of experience in guiding brands like IBM, HP, Loreal, Johnson & Johnson and numerous others towards exhibiting their impact in the world. She has the right combination of creativity, technology, innovation, and social skills that help her offer the best results in the market.
Hacks:
- Improve your brand architecture
- Develop a message architecture
- Create supporting images
Kathi Kruse
Nationality: American
Niche: Management Consulting, Financial Advisory and Leadership Development
Kruse finds her passion and best capabilities in the automotive field. Hence, she is an automotive retail advisor, dealership financial operations & profitability expert, coach, corporate trainer and dealership accounting clean-up and recovery expert. Her expertise also includes social media crisis management and coming up with unique and analytics-based sales and marketing strategies.
Hacks:
- Connect with customers to solve their problems and know their internal fears
- Utilize a content calendar and plan out your content composition
- Plan and then design the promotion aspect of the content
Mike Gingerich
Nationality: American
Niche: Life Coaching, Change Management and Career Development Coaching
Offering his unique insights into business growth and marketing, Mike gives practical and result-oriented advice to his clients. He is also a great presenter, having delivered relevant and actionable insights previously at Social Media Week Lima. He holds immense knowledge and experience in the field, which can be uncovered by simply chatting with him for a while.
Hacks:
- Make use of targeted ads through social media platforms
- Enhance customer service to improve brand reputation
- Offer value with relevant yet free content availability
Susanna Gebauer
Nationality: German
Niche: Blogging and Marketing
A co-founder of exploreB2B, Susanna is a content marketing and social business enthusiast. She, along with her co-founder brother, exhibits expertise and experience to offer quantity- and quality-based results. Her efforts, skills and capabilities can be estimated by their company being considered as one of the top 50 B2B marketing influencers on Twitter by Michael Brenner on B2B Marketing Insider.
Hacks:
- Provide real value on your site
- Increase and ease the number of ways to share your content
- Follow people you want to follow you back
Jonathan Long
Nationality: American
Niche
Jonathan Long owned a successful SEO and online marketing blog providing quality insights for brands and entrepreneurs. Prominent as Market Domination Media, it later merged with Smash Digital. Its blogs were featured in top publications like Forbes, Moz, Inc., NBC News, and others, indicating expertise in the field. Currently, Jonathan is the founder of @FAHQ, an apparel and skate brand.
Hacks:
- Constantly update your customers with sales, promotions and other offers while making a content mix
- Leverage the reach of social media influencers
- Dedicate time to learning how social media works
Justin Butlion
Nationality: Israeli
Niche: Implement BI infrastructure and custom reporting
Justin has incorporated state-of-the-art technology among the companies to lead them to effective decision-making. He is the founder of the agency projectBI and an education business by the name The Analyst's Playbook. While the former helps ecommerce businesses, the latter imparts new skills and values to a variety of businesses.
Hacks:
- Leverage user-generated content
- Use the POST framework to maximize your efforts
- Find unique and out-of-the-box ideas for monthly social media campaigns
Level Up Your Social Media Marketing Game
Social media influencers have proved their capabilities by reaching a good number of loyal and active followers. The budding and struggling individuals in their journey to capture the audience can learn from them. With most marketing influencers focusing on understanding their audience and goals, their prime secret to achieving the result is strategic planning. Clarity on what they must incorporate, how to communicate with the audience, and the ability to use the right parameters and tools help them reach high numbers of followers and income.
Monitoring the key parameters and metrics helps users understand how they are performing for their audience. The dire requirement is for automated, multi-channel and social media marketing reports. ReportGarden serves all your needs in one place. Loaded with all the essential and relevant features, it integrates with numerous data sources. Try it now to know it better.
FAQs
Q1. What are the three R’s of influencer marketing?
The three R’s of influencer marketing are reach, relevance and resonance.
Q2. What are the metrics to monitor for ads run on social media?
Metrics like cost per click, click-through rate, audience growth rate, impressions and others offer important insights into the performance of ads.
Q3. What to know before creating a social media strategy?
The users must be aware of their marketing goals, target audience, and the channels they will be targeting when planning the strategy.
