AgencyAnalytics is a marketing dashboard tool that offers white-labeled reporting for agencies. It integrates with over 33 marketing channels such as Facebook Ads, Twitter, and Google Ads.While there are many satisfied AgencyAnalytics users, some individuals or marketing agencies may require more functionality.For example, if your agency tracks thousands of keywords across multiple client accounts, you could find yourself running out quickly — AgencyAnalytics caps your access to them, as you’re only allotted a certain amount per month.Individual users might find the lack of channel integrations frustrating. There is no support for Ahrefs, Moz, or many other common marketing tools that agencies use to manage client accounts. This makes it challenging to import data from sources that aren’t supported.In this post, we’ll be covering the four types of tools you could use to replace AgencyAnalytics functionality (completely or in part):
If you find that AgencyAnalytics isn’t the right fit for your agency, here are 20+ alternatives that can offer more functionality or better value:
Marketing Reporting Tools
Reporting tools not only provide a way for agencies to show their clients relevant KPIs and results, but they also offer additional functionality such as competitor analysis, billing, budgeting, and even rank tracking.
ReportGarden
- Pricing: 7-day free trial. Pricing starts at $149/month. Enterprise is $1,299/month.
- Rating: 4.4/5 on G2Crowd.
- Capabilities: PPC reporting, social media reporting, SEO reporting, rank tracking, competitor analysis, keyword finder, site auditor.
White-labeled reporting is where ReportGarden shines. In just a matter of a few minutes, users can create beautiful custom templates which show various KPIs and other metrics that matter most.In addition to reporting, ReportGarden offers agencies a wealth of useful features such as a rank tracker, competitive analysis tool, keyword finder, and invoicing and budgeting tool.The budgeting feature helps to eliminate over- or under-spending by flagging client accounts that require attention. The invoicing feature will automatically pull ad spend data, calculate the billable amount, then import into the billing software of your choice.ReportGarden is an ideal choice for agencies who need a PPC reporting tool that offers superb white-labeled reporting functionality along with a comprehensive invoicing and billing platform that can save both time and money. Try it free.
Swydo
- Pricing: 14-day free trial. Plans start at $75/month. Call for enterprise pricing.
- Rating: 4.0/5 on G2Crowd.
- Capabilities: In-depth reporting across multiple channels, including PPC.
Swydo gives agencies the power to connect with a wide variety of data sources such as Facebook Insights, Bing, Google Analytics, and MailChimp, to name just a few.It offers a robust platform from which to view, measure, and optimize PPC, SEO, and other marketing campaigns.Swydo also has a workflow feature wherein team collaboration is not only encouraged but facilitated through an intuitive and easy to use dashboard.
DashThis
- Pricing: 15-day free trial. Plans start at $33/month for 3 dashboards. Enterprise plan is $499/month for 100 dashboards.
- Rating: 4.8/5 on G2Crowd.
- Capabilities: In-depth marketing platform coupled with reporting across multiple channels, including PPC.
DashThis integrates natively with over 30+ marketing tools such as Twitter, Facebook Ads, and Google Analytics.It also will allow for the importation of CSV files, which gives agencies the power to add their custom data to client reports.DashThis also offers white-labeled reporting and custom templates, which users can modify to match the branding of their agency.
Reporting Ninja
- Pricing: 15-day free trial. Plans start at $20/month and go up to $120/month.
- Capabilities: In-depth reporting across multiple channels, including PPC.
Reporting Ninja provides agencies with a robust white-labeled PPC dashboard and reporting system. It focuses on saving time by giving users the ability to quickly create reports that focus on KPIs that matter.Agencies will find the white-labeled client portal particularly useful, as it will allow their clients to bookmark a custom domain so they can view their analytics at any time or anywhere.
AdStage
- Pricing: Starter plan is $149/month. Call for enterprise pricing.
- Rating: 4.3/5 on G2Crowd.
- Capabilities: In-depth reporting across multiple channels, including PPC.
AdStage offers a cross-channel PPC dashboard and reporting experience. It also allows for the management and optimization of multiple PPC accounts from a single user interface.Adstage has a white-labeled reporting feature, which is completely customizable. It also integrates with all of the major ad networks and many of the lesser known ones using data out connectors.
Backlink Analytics Tools
A robust backlink analyzation tool is a necessity for many digital marketing agencies who manage their clients’ SEO. The quality of the tool is entirely dependent upon the data pool it pulls from.This is why it’s essential to choose backlink analyzation software that is designed specifically for that purpose. Otherwise, you may not get the entire backlink picture, and that could greatly hinder your SEO efforts.
Majestic
- Pricing: Plans start at $49/month. Pro plans are $99, and full access to the API is $399/month.
- Rating: 4.2/5 on G2Crowd.
- Capabilities: Backlink reporting, keyword checker, and competitive analysis.
Majestic claims to have the largest database, with over 1 trillion current and historical links. It’s a great tool for monitoring client backlinks and performing in-depth competitor analysis.There’s also a free browser plugin that will enable users to get website stats on the fly. It will show the number of inbound links along with how strong and trustworthy they are. Majestic also has a robust rank tracker and keyword idea generator that’s great for thinking up new content ideas or ranking opportunities.
Ahrefs
- Pricing: 7-day trial for $7. Plans start at $99/month and go up to $999/month for Agency pricing.
- Rating: 4.5/5 on G2Crowd.
- Capabilities: Backlink reporting, keyword checker, content and competitor analysis.
Ahrefs offers much the same functionality as Majestic. Backlink reporting, keyword analysis, and rank tracking all come standard. The content explorer tool is particularly useful, as it helps agencies find valuable content marketing and copywriting ideas.The Site Explorer feature gives agencies a wealth of domain and backlink information on an easy-to-use dashboard. There’s also an SEO toolbar extension for both Chrome and Firefox. It provides instant domain metrics without ever having to leave the page.
Moz Pro
- Pricing: 30-day free trial. Pricing starts at $99/month. Premium plans are $999/month.
- Rating: 4.4/5 on G2Crowd.
- Capabilities: Backlink reporting, keyword research, content and competitor analysis.
Moz Pro allows users to look at the backlinks of their websites and find linking opportunities, which can help improve their overall organic ranking.It has a site audit feature which crawls a website and finds on-site issues that require attention.The site optimization tool will help audit the content on web pages and provide suggestions that can help improve the overall SEO score.
LinkResearchTools (LRT)
- Pricing: Plans start at €59/month and go up to €2,499/month.
- Capabilities: Backlink reporting, link detox, SE ranking, and competitor analysis.
LinkResearchTools is another excellent backlink reporting tool that finds and categorizes the backlinks of websites. Through their analysis feature, you can gain a better understanding of how important a link is and what it will eventually take to have your site rise in the organic search results.The Link Detox tool is handy for websites that have received manual or algorithmic Google penalties. It helps find spammy or bad backlinks and gives users the ability to disavow and hopefully recover from the penalty.
cognitiveSEO
- Pricing: Pricing starts at $129.99/month. Call for enterprise pricing.
- Rating: 4.5/5 on G2Crowd.
- Capabilities: Backlink reporting, keyword checker, content and competitor analysis.
The cognitiveSEO tool takes a look at a website and provides users and agencies alike with a look at how well it’s optimized. This wealth of information can help users make more informed decisions that will increase their organic traffic.In addition to backlink and competitor analysis, it will also analyze the content on a website and provide suggestions on how to improve and optimize.By tackling both on- and off-site SEO issues, cognitiveSEO can help perform comprehensive site audits as well as recovery from Google penalties.
Call Tracking Tools
Inbound call tracking tools can help determine attribution so agencies can focus efforts and ad spend on marketing channels that drive the highest ROI. In addition to call tracking, some of these tools feature unique and useful features such as PBX integration, Google Adwords call tracking, and robust client reporting functionalities.
PhoneWagon
- Pricing: Plans start at $45/month for 5 numbers. Agency level plans are $299/month for up to 50 numbers.
- Rating: 4.8/5 on G2Crowd.
- Capabilities: Call tracking.
PhoneWagon gives both users and agencies alike the power to track and optimize inbound phone calls.Agencies will love the ability to manage multiple companies under one master account. Clients can log in to their portal and see only the data that is within their company.Users will love the full range of features that PhoneWagon offers. Drag-and-drop custom call flows, Google Ads keyword tracking, and local numbers will help ensure correct attribution tracking and increased conversions.
Invoca
- Pricing: Call for pricing.
- Rating: 4.5/5 on G2Crowd.
- Capabilities: Call tracking.
Invoca combines call tracking with a robust analytics platform that can help agencies and users alike optimize user interactions and campaigns.It’s primarily designed for enterprise-level companies and features a powerful AI back end, which can help attribute conversions in real time.Customers can choose from pre-trained AI or opt for the more bespoke custom-trained AI, which can increase analytics accuracy as well as conversion outcomes.
WhatConverts
- Pricing: Plans start at $30/month for 10 numbers. Agency plan starts at $100/month for 33 numbers.
- Rating: 5.0/5 on G2Crowd (based off of 3 reviews).
- Capabilities: Call tracking for Google Adwords.
WhatConverts measures, well, what converts. Before the advent of phone tracking tools, conversions used to be a numbers game. The more calls you take, the more conversions you make.But when you’re paying good money for phone calls coming through via Google Adwords, every call counts.WhatConverts helps agencies track and report on leads, which can significantly increase conversion rates. Analytics integration helps ensure that clients will be able to see the KPIs and metrics that matter most.
ActiveDEMAND
- Pricing: Plans start at $30/month for 10 numbers. Agency plan starts at $100/month for 33 numbers.
- Rating: 4.5/5 on G2Crowd.
- Capabilities: Call tracking and analytics.
While there are many Agency Analytics competitors that provide call tracking functionality, ActiveDEMAND is built for both agencies and individual users alike. Agencies will appreciate the robust, white-labeled portal that makes call tracking for multiple clients easy and effortless.Users will enjoy the simple setup that will enable them to get up and running in a matter of a few minutes. The extensive reporting functionality will allow small businesses to accurately measure current and optimize future campaigns.
Ringostat
- Pricing: 14-day free trial. Plans start at $37/month. Call for enterprise pricing.
- Rating: 4.8/5 on G2Crowd.
- Capabilities: Phone tracking, Google Adwords call tracking, and analytics.
Ringostat gives agencies a flexible way of tracking multiple numbers from different channels. Call campaigns, Google Adwords calls, and even custom numbers are all easily and efficiently tracked and will show which channels are converting best.Ringostat also offers a virtual PBX system which doesn’t require expensive specialized equipment, only an internet connection. Between the virtual PBX system and custom SIP accounts, users are given more control and flexibility over their calls.This is especially useful if you’re taking calls from foreign countries — you can provide users with a local number to reach your call center.
Keyword Tracking Tools
Tracking keywords is a critical component of any SEO campaign. While most tools have a limit on how many keywords you’re allowed to track per month, the actual amount differs from company to company.
It’s important to look at how many clients you currently have as well as how many you think you’ll have in the future. This way you can choose the right tool that will grow with your business.
WooRank
- Pricing: 14-day free trial. Plans start at $59.99/month. Enterprise is $249.99/month.
- Rating: 4.3/5 on G2Crowd.
- Capabilities: Rank tracking, SEO site audit, website uptime monitoring.
WooRank tracks keyword rankings through a user-friendly interface. Unlike other tools that have a bit of a learning curve, anyone can get up and running in a matter of a few minutes.The robust keyword tracking feature ensures that users get accurate and up-to-date information, which can help uncover new keyword opportunities.In addition to tracking organic keyword rankings, WooRank also performs site audits and will even monitor server uptime and send out an email if it detects a server failure or downtime.
Advanced Web Ranking (AWR)
- Pricing: 30-day free trial. Plans start at $49/month. Enterprise is $499/month.
- Rating: 4.0/5 on G2Crowd.
- Capabilities: Rank tracking, SEO reporting, local SEO tracking.
Advanced Web Ranking (AWR) tracks keyword rankings for mobile, desktop, and local search. Agencies can then send highly customized, white-labeled reports to their clients. There’s also a developer API that allows for the programmatic management of ranking data outside the standard UI provided by AWR.One of the more useful features is the ability to manage multiple projects and have unlimited users. This is especially helpful for agencies who use outside contractors, as they won’t have to share their master login or password. This SEO powersuite can help save time by automating many of the manual tasks associated with rank tracking.
AuthorityLabs
- Pricing: 30-day free trial. Plans start at $49/month. Enterprise is $450/month.
- Rating: 4.0/5 on G2Crowd.
- Capabilities: Rank tracking, SEO reporting, local SEO tracking.
AuthorityLabs is great for agencies who need to track rankings for global, mobile, desktop, and local search results. Users will appreciate the tool’s ability to show hidden keywords that show up as “not provided” in many reports.Authority Labs accomplishes this by pulling data from multiple sources then intelligently parsing it to uncover keywords that are otherwise obfuscated by Google. This can help users discover new keyword and content opportunities.
Moz Rank Tracker
- Pricing: Part of the Moz Pro family of SEO tools. 30-day free trial, then $179/month.
- Rating: 4.4/5 on G2Crowd.
- Capabilities: Rank tracking, SEO reporting, search console, all-in-one SEO platform tool.
Moz is a great all-around SEO software that has accumulated many highly rated user reviews over the years. Moz Rank Tracker is part of that family and tracks keyword rankings across multiple search engines including Google, Yahoo!, and Bing.It stores this data so users can see the results of their efforts over time, which enables them to determine what search engine optimization efforts are producing the greatest results.Moz Rank Tracker also performs competitor rank tracking. Between the backlink checker and rank tracker, users can get a good idea of how their competitors are performing SEO and mimic their efforts.
RankWatch
- Pricing: Pricing starts at $29/month and goes up to $5987/month for agency pricing.
- Rating: 4.3/5 on G2Crowd.
- Capabilities: Rank tracking, SEO reporting, all-in-one SEO tool.
RankWatch offers a robust analytics and keyword tracking platform that enables users to make intelligent decisions based on hard data.It also performs in-depth tracking and analysis, which can help users stay one step ahead of the competition.The site SEO audit feature is particularly useful, as it looks at over 100 parameters and then provides a detailed report on what to fix. This helps ensure on-site SEO is optimized for the best chances of ranking well.
AccuRanker
- Pricing: 14-day free trial. Plans start at $49/month. Enterprise pricing tops out at $2,249/month.
- Rating: 4.3/5 on G2Crowd.
- Capabilities: Rank tracking marketing software.
In addition to performing rank tracking, AccuRanker also gives users the ability to look at on-demand keyword ranking updates and SERP history. This can help pinpoint which SEO efforts had the greatest effect upon rankings.One of the more useful features is the ability to segment, filter, and analyze ranking data. Users can then adjust their SEO game plan based on a wealth of data information.
Conclusion
There are many AgencyAnalytics alternatives on the market. Choosing the right one for your agency is simply a matter of determining what your needs are and if the tool you’re selecting will grow alongside your agency.ReportGarden offers a suite of tools fine-tuned for agency use. While we believe our reporting tools are the best you’ll find, we’re also proud of our SEO and social media management toolset. Want to know if it’s the right tool for your team? Give it a try for free.
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