Yandex.Metrica
PPC-marketing-1000x605

PPC Reporting – 5 Pitfalls To Avoid At All Cost

By Marketing, PPC BlogsNo Comments

Pay Per Click (PPC) reports are customized reports that provide complete information about the performance of a PPC Campaign, ad group, and keywords. PPC reporting basically provide an overview of the entire campaign which includes clicks, spend, and click through rates, conversion data, quality scores, display impressions, cost per click rates and much more. Running such reports for your clients as often as possible is indispensable to develop a well-seasoned and lucrative PPC strategy. These reports truly are a treasure house of data, as it helps in optimizing the testing process and improves bidding and pricing tactics to find new…

Read More
Quintly Alternatives: Social Media Reporting for Digital Agencies

Quintly Alternatives: Social Media Reporting for Digital Agencies

By Facebook Ad Metrics, Google Analytics, Reporting Tool, Social Media

Quintly is an all-in-one analytics tool designed to track, analyze, and report on various social media metrics. It connects with social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. While Quintly does a good job of tracking and reporting, there are a few areas where agency users report it falling short of their intended needs: The basic level plan only allows for monitoring of up to five social media accounts. If you need to track more than this, you’ll have to upgrade to the next highest plan, which is $255/month. Support can take a while — we sent an email, and…

Read More
client reporting

Client Reporting – The Most Important Activity A Digital Marketing Agency Should Perform

By Ad Agency, Reporting Tool

Your clients are really busy professionals; do you think they would like multiple emails from you containing tons of data? Well, this is not what your clients need. Clients need effectual reporting from you, something which is concise, comes in a timely manner, supported by logical data, relevant for evaluating the success of their investments and most importantly actionable. Most agencies recognize the indispensable role of client reporting in servicing their valued clients and this function continues to evolve as a way for them to differentiate themselves and provide best-in-class service. Reporting plays a key role in a digital marketing…

Read More
PPC Campaign

Ways To Read PPC Campaign Reports For Client Success

By Adwords, MarketingNo Comments

If you are a novice Google AdWords practitioner, you would know there are tons of metrics available to track and analyze your efforts towards the SEM, but tracking each and every metrics would be confusing and cumbersome. Since we all have limited bandwidth, it is effective to narrow down to some limited number of key metrics that would provide you with a proper insight into the results of your PPC campaigns. These five key metrics will give you a great overview of the adwords campaign’s performance, and tracking of these over time will provide a valuable data of your success….

Read More
marketing-client-reporting-13

8 Benefits an Agency can reap with Marketing Client Reporting!

By Ad Agency, Advertising, Marketing

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs True that! But, can a single spreadsheet mistake in one cell add up to millions of dollars, a fired CEO, and other calamities? Sadly, yes. And while we are in merry olde England, remember the 2012 London Olympics and how hard tickets were to obtain for several events? While certainly part of the issue was the high demand that usually accompanies any Olympics, some of this was a spreadsheet error too. The Olympic Committee oversold…

Read More
right-ppc-channel-2

A checklist to help you choose the right PPC Channel

By Ad Agency, Advertising, Adwords, Marketing, Marketing Blogs

Excerpts from the blog on ‘Adwords, Facebook & LinkedIn Advertising – Which is best for my business’ by Ivan Galtsov of Pixi. When it comes to marketing online, finding your ideal customer is the ultimate goal. Marketing 101 tells you that the first step is to define your target market. In a successful online campaign, this needs to be taken further – what is your ideal prospects background, dislikes, political alignment, financial situation, view of themselves? Paint your online campaign target with a broad brush, and you will see nothing but low relevancy traffic and time-wasters. Once you have defined…

Read More