Yandex.Metrica

Facebook Ad Retargeting Strategy: Take Segmenting Deeper by Targeting Pain Points, Engagement, and Knowledge

By Advertising, Digital Marketing, facebook ads, Social Media

There’s a simple reason why retargeting ads are effective: They hit a warm audience with compelling content and relevant offers. However, “compelling content and relevant offers” is where many businesses and agencies fall short. Many marketers miss the opportunity for higher conversion rates and better ROAS simply because their segmentation is surface level rather than diving into the specific experiences of potential customers. Retargeting based on website visitors, brand video views, or someone following the company Facebook page is just the beginning. For insight into next-level retargeting strategies, we spoke to Mitch Correia, Facebook Ads expert and the founder of an…

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35+ Best Social Media Analytics Tools

35+ Best Social Media Analytics Tools

By facebook ads, Reporting Tool, Social Media

Not every social media analytics tool is built to service every kind of business. The needs of an enterprise-size business hardly match those of a fledgling agency. For example, a social media marketing agency could benefit from a tool such as ReportGarden, which provides white-label reporting as well as budgeting, proposal, and invoicing functionality. An enterprise-level organization might find more value in a social listening tool that can monitor all of the social media sites for the thousands of daily mentions of their brand name. Here’s a breakdown of the 35+ best social media tools, organized into five different categories based…

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DashThis vs. Cyfe vs. ReportGarden: A Head-to-Head Comparison of Reporting Tools for Marketing Agencies

DashThis vs. Cyfe vs. ReportGarden: A Head-to-Head Comparison of Reporting Tools for Marketing Agencies

By Marketing, Reporting Tool

There are a lot of reporting tools that claim to be designed for marketing agencies, but they aren’t all created equal. From features, to pricing, to usability, each reporting tool is different, and it can be tough to find the right one for your team and clients without testing dozens of options — which is madness. To make it easier, we tested three of those options for you: ReportGarden DashThis Cyfe In this article, we dive into features, pricing, user experience, and key differences between ReportGarden, DashThis and Cyfe as reporting tools. For a quick overview of how they stack up,…

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How Chase Chappell’s Fledgling Digital Marketing Agency Lands Coveted Fortune 100 Clients

How Chase Chappell’s Fledgling Digital Marketing Agency Lands Coveted Fortune 100 Clients

By Ad Agency, Digital Marketing

When Chase Chappell was still a high school student in Fort Worth, Texas, he founded a small digital marketing company. Chappell had created a business model that flew in the face of digital marketing convention, and which began producing huge returns for his clients almost immediately. Within a few months of hiring Chappell, his first customer, a luxury pool contractor, booked enough work to fill his calendar for the next two years. The pool builder was thrilled—he’d never had so much business. But though he’d wanted to increase his revenue, he wasn’t interested in becoming a larger company—or in the headaches…

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30+ Facebook Analysis Tools for Digital Agencies

30+ Facebook Analysis Tools for Digital Agencies

By Digital Marketing, Facebook Ad Metrics, facebook ads, Reporting Tool, Social Media

What’s the best tool on the market to help manage, analyze, and grow client Facebook accounts? There are a few things agencies should take into consideration when trying to make this determination: Do you need invoicing, budgeting, and reporting functionality for the Facebook, Instagram, and Google Adwords accounts that you manage? Are user sentiment, social listening, A.I., and machine learning necessary? How in-depth do the analytics need to go? Will post scheduling functionality help you save time? Facebook tools have greatly varying features. Some only perform one task, such as reporting. Others provide all-in-one functionality that will enable you to…

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