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[Infographic] 10 Steps to AdWords Analytics Reports

By Ad Agency, Adwords, Marketing

Work smarter not harder! We drafted 250 articles for our homepage and magazine, produced 60 videos, and conducted more than 200 photo shoots! You must have seen statistics like these many times. That’s a lot and every marketing office is producing content at a rapid pace. Relevant content in the right form at the right time can be a very powerful tool, specifically for fund raising and stewardship—and ultimately for moving the needle for your institution. But are your efforts bringing results? Are they successful in connecting to your targeted audience? Are they bringing you the required traffic? All this…

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15 minute Guide to Google AdWords Client Reports [Free Sample]

By Ad Agency, Adwords, Marketing

 “Reporting is the most important client communication after onboarding!”  Wanted: Executive experienced in data, digital, social & search. The ability to simultaneously and efficiently handle up to dozens of stakeholders (often with competing interests) a must. A successful candidate is skilled at managing up, managing down and balancing a P&L. Old-school thinkers need not apply! I applied! And I never looked back again! From the day I joined PPCGeeks, my only focus was to learn as fast I could. I quickly found a mentor in Bethany. I read and implemented everything she suggested. I should say that I owe a lot…

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Google Adwords Tools – 10 Free, 10 Paid alternatives

By Advertising, Adwords, Content Marketing, Marketing Blogs
“Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg Remember how research was carried out in the good old days of traditional marketing? The qualitative focus groups, in-depth interviews, polls and surveys, stopping people in the streets and asking them questions. It seems like a very tedious process if you ask me. Along came google and everything changed - thankfully so. Marketers now no longer have to move heaven and earth to find out what the customer really wants. Thanks to SEO, most of the work boils down to keyword research. Although Keyword planner provided by Google is a great tool, as a marketer you’ll need to spread your net far and wide. Many alternatives to google adwords tools - both free and paid that are at your disposal to help you make the right choice when it comes...
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Google AdWords Geographic Reports: Analysing AdWords Geo-Targeting Ads

By Advertising, Adwords, Marketing

“The essence of a strategy is to choose what not to do.” – Prof. Michael Porter Let’s look at how a smart targeting strategy and a willingness to test ideas helped one business in the corporate events industry make more money (and also helped us realize just how important location targeting is to ROI). About five years ago, this company had a modest budget of $3,000 per month. This was considered a smaller budget for the nationwide campaign this company needed. So a plan was devised to research and target the primary cities across the U.S. that showed a demand…

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Anatomy of Google Tag Manager

By Marketing, Marketing Blogs

“… coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder…” – Ryan Holiday So there’s major confusion about where the traffic is coming from. We’re analyzing reports and it says twitter. The IT people say it’s coming from Facebook. I go over all the reports and realize it’s the classic case of incorrectly applied tags on google tag manager. The traffic is actually from Facebook. Trust the IT guys, always trust the IT guys. The fact that I majored in Computer Science comes in handy sometimes….

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[Infographic] 10 Steps to Installing Google Tag Manager

By Advertising, Marketing, Marketing Blogs

“We have so much data on the web, almost all of it available for free, that we dive into the data ocean hoping that magically awesome things will follow. They never do.” – Avinash Kaushik In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. That is the beauty of digital marketing. Watch…

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[Infographic] 10 Steps to creating Google AdWords YouTube Ads

By Advertising, Adwords, Marketing

“Business is a game, played for fantastic stakes and you are in competition with experts. If you want to win you have to learn to be The master of the game.”- Sidney Sheldon And this is exactly what Google AdWords stands by either while launching a new feature or while updating an existing one. So, abiding by this Google recently announced that TrueView video campaigns are getting wrapped right into the main AdWords interface and here is Ryan Noel, a video advertising expert talking about this new interface. a The new AdWords interface features have been updated to make video campaigns…

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15+ Top Client Dashboards: Different Tools for Different Agency Needs

15+ Top Client Dashboards: Different Tools for Different Agency Needs

By Google Analytics, Marketing, Reporting Tool, web analytics

Client dashboards are powerful tools to present KPIs to your clients in a professional and visually-pleasing way, while also saving you time and improving your operational efficiencies. With growing competition among marketing agencies, selecting the right tool can be the difference that gives you the edge in increasing customer satisfaction and winning new business. How Can You Choose the Right Client Dashboard Tool for Your Business? Depending on the specific needs of your agency, certain dashboard tools will meet your needs better than others. For example, if you’re a small to medium sized agency (SMA) you have a smaller team, manage fewer clients and typically…

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