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Digital Marketing

Agency Automation System: How This Agency Owner Uses Tech to Manage 500 Active Clients with 5 Employees

Agency Automation System: How This Agency Owner Uses Tech to Manage 500 Clients with 5 Employees

By | Digital Marketing

Zack Spear is the co-owner of ICS Creative Agency, a Canadian marketing agency that has mastered the art of automation and efficiency. Most agencies could only dream of their 1:100 client-to-employee ratio. However, ICS manages to deliver results to their clients with the help of five employees and a handful of their favorite go-to freelancers. At any one time, they have no more than twelve people — owners included — working on client business. Their business model is a mix of one-time services and recurring work that generates consistent revenue. Many of their clients come to them for a new website, then purchase…

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A Competitor Eroded 30% of This Agency Owners Market Share Overnight. Here’s How She Got It Back.

A Competitor Eroded 30% of This Agency Owners Market Share Overnight. Here’s How She Got It Back.

By | Ad Agency, Advertising, Digital Marketing, facebook ads

Elite Property Campaigns (EPC) was just a few months old when a large corporation sought to aggregate the agency in 2017. Its founder, Gia Le, was determined to stay independent. Although the company courting her agency had a larger database that she could use to provide even better campaign targeting for her clients, it would certainly threaten the culture she had built. For no reason would Gia “be held ransom to their branding and values,” she said. So, she turned them away. Six months later, the corporation came to market with a service nearly identical to Gia’s. They copied everything…

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Zero Experience to Thriving PPC Campaigns: How Daniel Bean Trained a Team of Digital Marketing Experts

Zero Experience to Thriving PPC Campaigns: How Daniel Bean Trained a Team of Digital Marketing Experts

By | Digital Marketing

In 2014, Daniel Bean was making magazine ads for Move Ahead Media, a Thailand-based agency with its hands in all kinds of advertising and content creation. An avid reader, Daniel formed opinions on areas outside his specialty, often conversing with clients and supervisors alike on the topic of Facebook ads and new trends in marketing media. What he didn’t realize is that those conversations would lead him to be charged with running Move Ahead Media’s first in-house PPC campaigns. To do so, he had to learn PPC from the ground up—all while delivering results to clients. Now, he’s Head of Digital…

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How GrowthRabbit Doubled Agency Revenue in 12 Months by Helping Early-Stage Startups Reduce CAC

How GrowthRabbit Doubled Agency Revenue in 12 Months by Helping Early-Stage Startups Reduce CAC

By | Ad Agency, Digital Marketing

By specializing in helping companies lower customer acquisition costs (CAC), GrowthRabbit doubled its revenue in 12 months. Chintan Maisuria, founder and CEO, has been successful because he followed a deliberate plan for identifying and cultivating his agency’s focus. “I was playing it safe,” he explained. “I don’t want it to be another traditional agency that sells everything and everyone. I wanted to hack the growth marketing side.” He explored the industry as a freelance professional for seven years, investigating in depth the digital marketing needs of various clients, from international companies to small business incubators. That helped him zero in…

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The God-View Dashboard: How KlientBoost Grew to $600k in MRRd

The God-View Dashboard: How KlientBoost Grew to $600k in MRR

By | Ad Agency, Digital Marketing

When a digital marketing agency jumps from 20 to 160+ clients, that’s a growth worth celebrating. KlientBoost founder and CEO Johnathan Dane was psyched, but his fixation on retention made him wary of becoming complacent. When the agency reached about 100 clients, there was a virtual revolving door of incoming and outgoing clients. Johnathan knew that if it kept up, growth would stagnate—if not decline. The problem was that conversations with staff about putting systems in place didn’t result in action. There were few training materials, so best practices weren’t being followed. There wasn’t any activity monitoring to catch problems…

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Founder Interview: How Flume Digital Marketing Became an Agency That Attracts Clients Like Adidas, Canon, and Cisco

Founder Interview: How Flume Digital Marketing Became an Agency That Attracts Clients Like Adidas, Canon, and Cisco

By | Ad Agency, Digital Marketing

Embracing the unconventional came about, in part, due to failures for Jacques Du Bruyn and his partner Ruan Oosthuizen, co-founders of Flume Digital Marketing and PR. The duo have tried and rejected numerous conventional business practices. Doing the opposite or slightly modifying the “usual” has gotten them the result they could only dream of. They developed an odd assortment of practices that seem “wrong” such as presenting price before service details, hiring “expensive” staff, and systematically developing the writing skills of every person on staff. It’s worked. In just five and a half years, Flume has achieved remarkable local and global…

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business intelligence

Improve Your Digital Marketing with Business Intelligence

By | Ad Agency, Digital Marketing

Social media and search engine optimization are the pillars of digital marketing for both global as well as local companies. Popular social media networks like Facebook, Twitter, and Instagram are deluged with data.  More than 4.3 billion messages are posted each day on Facebook and over four million hours of videos are uploaded on YouTube daily. Digital marketers are turning to business intelligence tools to make good use of the data available on the internet. Using these tools, marketers can effortlessly analyze large volumes of data in a few minutes and convert the insights into comprehensive reports. In this article,…

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Thank You Customers | A Tribute from ReportGarden on ThanksGiving

By | Digital Marketing

“Kind words can be short and easy to speak, but their echoes are truly endless”.- Mother Teresa There are certain times of the year where people make a conscious effort to think about what they’re thankful for. Thanksgiving is the most awaited celebration of the year, it is the time where many of us sit and reflect on what we are thankful for. Most of us are thankful for our family, good health, and of course great food. However, there’s one thing that we at ReportGarden wants to be thankful for and that’s You- ReportGarden’s Customers. Let’s not deny the…

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