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Digital Marketing

How Chase Chappell’s Fledgling Digital Marketing Agency Lands Coveted Fortune 100 Clients

How Chase Chappell’s Fledgling Digital Marketing Agency Lands Coveted Fortune 100 Clients

By | Ad Agency, Digital Marketing

When Chase Chappell was still a high school student in Fort Worth, Texas, he founded a small digital marketing company. Chappell had created a business model that flew in the face of digital marketing convention, and which began producing huge returns for his clients almost immediately. Within a few months of hiring Chappell, his first customer, a luxury pool contractor, booked enough work to fill his calendar for the next two years. The pool builder was thrilled—he’d never had so much business. But though he’d wanted to increase his revenue, he wasn’t interested in becoming a larger company—or in the headaches…

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30+ Facebook Analysis Tools for Digital Agencies

30+ Facebook Analysis Tools for Digital Agencies

By | Digital Marketing, Facebook Ad Metrics, facebook ads, Reporting Tool, Social Media

What’s the best tool on the market to help manage, analyze, and grow client Facebook accounts? There are a few things agencies should take into consideration when trying to make this determination: Do you need invoicing, budgeting, and reporting functionality for the Facebook, Instagram, and Google Adwords accounts that you manage? Are user sentiment, social listening, A.I., and machine learning necessary? How in-depth do the analytics need to go? Will post scheduling functionality help you save time? Facebook tools have greatly varying features. Some only perform one task, such as reporting. Others provide all-in-one functionality that will enable you to…

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How This Agency Grew to $1M ARR in One Year by Identifying Best Fit Clients

By | Ad Agency, Digital Marketing, SEO

When agency owner Nat Eliason started freelancing as a marketing and SEO consultant, he noticed a crucial problem. He’d spend all this time and energy building top notch systems and recommendations for his clients. And then… “Clients wouldn’t have the resources in-house to do the things I was advising them to do. So when I stepped out of the system, everything that I’d worked on with them kind of fell apart, and they weren’t able to sustain it.” As a freelancer, Nat could’ve just walked away, but he didn’t. He saw a problem and decided to solve it. He thought, “Okay, I’ll just make…

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This Agency Maintains 2X Average Profit Margins with 70 Highly Paid Employees

This Agency Maintains 2X Average Profit Margins with 70 Highly Paid Employees

By | Ad Agency, Digital Marketing, SEO

Some agency owners look for ways to outsource as much work as possible to entry-level or overseas workers. Others are caught in a never-ending cycle of hiring and firing as revenues rise but profitability fluctuates. Not Grayson Lafrenz. He’s the CEO & Co-Founder of Power Digital Marketing, a roughly-70-person growth agency based in San Diego, CA, that routinely hits 2X the average agency profit margins every year, despite an only 2:1 ratio of clients to employees. His team members are some of the highest paid around; most employees would kill to have the work-life balance, professional development, and compensation packages…

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Two Agency Acquisitions in One Week: From "Dumpster Fire" to "Happy We Did It"

Two Agency Acquisitions in One Week: From “Dumpster Fire” to “Happy We Did It”

By | Ad Agency, Digital Marketing

In January 2018, Nick Eubanks acquired two agencies six days apart. His agency, From The Future (FTF, formerly I’m From The Future), was a side project that grew to a $1M company. After three years of guiding FTF in his spare time, Nick left his executive role at a growing eCommerce company to become the CEO of FTF. That was just three months before the double acquisition. What could go wrong? (Everything. Everything could go wrong.) But before we address what went wrong (and how he fixed it), let’s take a moment to understand why the acquisitions happened in the first place….

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Why This Agency Moved Off Slack to Improve Client Communication (And Reclaim Their Weekends)

Why This Agency Moved Off Slack to Improve Client Communication (And Reclaim Their Weekends)

By | Ad Agency, Digital Marketing, facebook ads

Halfway through 2017, Asher King Abramson became a partner in Bell Curve, a growth marketing agency founded by Julian Shapiro that April. Asher, who gives growth talks at Y Combinator, Google, and BAMF, worked closely with Julian and their third partner, Neal O’Grady, to turn Bell Curve into a thriving agency. Since then, they’ve helped grow 50+ companies and have generated tens of millions of dollars in revenue for their clients. In more than one case, Bell Curve was directly responsible for the results that startups used to raise their next round of funding. But getting to that point wasn’t easy….

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Why Siege Media’s Owner Didn’t Hire Executive Help (And How He Handles Agency Growing Pains)

By | Content Marketing, Digital Marketing, Marketing, SEO

No one likes to be micromanaged. Siege Media’s Ross Hudgens is no exception. Unlike many entrepreneurs, Ross was content to be an employee. His manager gave him the freedom to control project direction and trusted him to make good decisions. But when the agency he worked for brought in a big-shot manager, that person revoked the creative freedom Ross had grown to love. That gave Ross the push he needed to found Siege Media, an SEO agency specializing in link building. Six years later, he’s the proud owner of a $5M+ agency. He oversees 61 employees and boasts an enviable…

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How One Digital Marketing Business Used Google Algorithm Changes to Dominate the Australian Market

How One Digital Marketing Business Used Google Algorithm Changes to Dominate the Australian Market

By | Digital Marketing

In 2013, Google released Penguin 2.0. Gone were the days of shady backlinks and spammy comments. Ever since then, Google has continued to reward quality work and legitimate promotion strategies. As a full-stack digital marketing business, Australia-based WME was one of many agencies impacted by the algorithm changes. Responding rapidly to the changes was do-or-die for anyone in the SEO world; failing to update policies and rapidly revise clients’ websites tanked more than one business. The team at WME worked overtime to reorganize and revamp their offerings, taking the opportunity to deliver greater value to clients under the new framework. Their…

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WEBRIS’ Ryan Stewart: How to Develop Agency Processes That Scale

How This Agency Owner Built Processes to Remove Himself from His $1M Agency

By | Digital Marketing, Social Media

Ryan Stewart is the founder of WEBRIS, a digital marketing agency based in Miami, Florida, which was acquired in 2018 by I’m From The Future (IFTF). Ryan is well-known in the marketing world for relentlessly building — and teaching — the processes he used to scale WEBRIS to $1.1M AR in just one and a half years. Those systems are what allowed him to take a step back as the owner and re-evaluate his role while allowing his employees to take over the work he used to do himself. It gave him the freedom to choose acquisition when his friend, Nick Eubanks, wanted…

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