Facebook Ads vs. Google Ads: Strategic Insights from the Founder of ConversionEngine

By Advertising, Adwords, Digital Marketing, Facebook Ad Metrics

Joe Putnam owns the performance marketing agency ConversionEngine where his team helps eCommerce stores use Facebook, Instagram, and Google Ads (formerly Google Adwords) to 2X-10X their sales. He’s helped businesses grow their SEO traffic 17X, rank top 3 for highly competitive short-tail SEO terms, and grow year-over-year sales 70%. When we decided to put together a high level overview of Facebook Ads vs. Google Ads, Joe was kind enough to sit down with us and explain his perspective on the two platforms from both the 10,000 feet view and the ground level. In this article we’ll share his insights about the essential considerations that anyone…

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How to Get More Clients for Your Marketing Agency: 20 Tactics to Land New Business

By Ad Agency, Digital Marketing, Marketing

Client turnover is a fundamental part of the marketing agency business, and whether you’re just starting out or you’ve been in the game for a decade, the story is often the same. You have a particular contact at a company who you’ve been working with. At some point, a better opportunity comes along and that person ends up at a new company. And then their boss or replacement decides to go in a different direction and you no longer have them as a client. Maybe you’re a one-man band, or maybe you’re supporting a small or even substantial team. Either way, the question…

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