Google Adwords

Ultimate Guide to Google AdWords Metrics

By | Adwords, PPC Blogs | No Comments

Google AdWords Metric guide that will help you measure success of your PPC Campaigns When you log into Google AdWords, it’s easy to get overwhelmed. On almost every page you’ll find a new table full of data, along with a graph that charts your different Adwords metrics over a given date range. For more experienced advertisers, the robust reporting capabilities are great for digging into ppc campaigns to make improvements. However, if you’re just getting started with Google AdWords, then it’s almost impossible to know where to look. In other words, how do you know which Adwords metrics are really important to review? “Without the right marketing metrics, you are shooting in the dark. The only way to know if things are working for you or not is those metrics.” — Ian Brodie To answer that question, we need to take a step back and look at why we’re reviewing…

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Adwords Optimization – A Key To Success

By | Ad Agency, Adwords, Marketing, Uncategorized

Excerpts from the blog on Adwords Optimization by Micheal Brennan of Smbclix Optimization: The key to Adwords Success If you’re a business owner or marketer and you’ve run an adwords campaign in recent times, you’ll know that it’s getting tougher and tougher to achieve an ROI. You see the thing is, Adwords is still one of the best forms of Advertising out there when it comes to market relevancy. The reason is because if someone google’s the product or service you offer, it’s very likely that they are pretty low in the funnel when it comes to making a decision. 1. “Pull Marketing” Google Adwords is “pull marketing” because someone has already decided that they need a product or service, now they are researching where they can find it. Most other forms of advertising are “push marketing” because you are trying to push your product in front of an audience…

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Growth Hacks From Top 30 Social Media Influencers

By | Content Marketing, Marketing, Marketing Blogs

“Social Media sites creates an illusion of connectivity.” –Malay Shah  An influencer is quite simply someone who carries influence over others. Social media influencers are someone who wields that influence through social media. The form of influence can vary and no two influencers are the same. Social media platforms like Facebook and Twitter are great places to engage with your family, friends, and favorite celebrities, but where should you go to connect with influencers in your industry? LinkedIn of course! One of the great things about LinkedIn is it isn’t the same kind of networking that happens at conventions, where you’re wearing a name tag, trying to meet strangers, and awkwardly attempting to make small talk. LinkedIn is networking without the pressure. Here’s how to get the most out of it. Influencer marketing is the best way for brands to spread the word about their product, but whom a brand…

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The Perfect Budget Management Software for Agencies

By | Ad Agency, Advertising, Marketing, Product

Budgeting is telling your money where to go instead of wondering where it went. Here’s a hypothetical for you: Let’s say your client has decided to invest in a website redesign so that they can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire site to a new platform? If only there were a way to organise your answers to all of these questions; a place where you could enter in estimated costs for all of your line items, and then compare your projected budget to what you actually end up spending… What you spend and where you spend will depend on what you’re trying…

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Top 50 Digital Advertising Agencies Sydney

By | Ad Agency, Advertising, Content Marketing, Marketing, PPC Blogs | No Comments

“One of the great thing about Sydney is that it has a great acceptance of everyone and everything. It’s an Incredibly tolerant city, a city with a huge multicultural basis .”- Baz Luhrmann Sydney is a vibrant, laid-back beach city with an incredible array of activities. It is famous for its Opera House, its postcard-perfect beaches and its glorious natural harbor. But these are just small parts of what makes the city one of the world’s great urban centers. Dig into Sydney’s origins as a penal colony to understand what an unlikely success story it is. Mingle at every opportunity with Sydneysiders, who may be the friendliest, most laid-back urbanites on the planet. This jewel of the South Pacific is home to some of the big Digital ad agencies in Australia. If one word can sum up a city, the word describing Sydney Australia is diversity. This is a city of…

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Growth Lessons From Top 10 Instagram Influencers

By | Advertising, Marketing, Marketing Blogs

” There are three kinds of people in this world, those who make things happen, those who watch things happen, and those who wonder what happened, Instagram have all of them.” Does your business have a presence on Instagram? It’s no secret that Instagram has incredible reach. However, not every business has jumped on the Instagram marketing band wagon and we understand why. At first glance Instagram seems like it’s really only beneficial for those in e-commerce. Some businesses struggle with figuring out what they could post in Instagram that could really help grow their brand. And for many, it’s just one more social network to manage. Now that Instagram lets users manage multiple accounts from one device, it will be even easier for marketing managers to use. All that aside, there is some true potential and value in Instagram, and the businesses that are taking the plunge are quickly seeing…

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The 50 Fastest-Growing Digital Ad Agencies in Toronto

By | Ad Agency, Advertising, Content Marketing, Marketing, PPC Blogs | No Comments

“The fact that over 50 percent of the residents of Toronto are not from Canada, that is always a good thing, creatively, and for food especially. That is easily a city’s biggest strength, and it is Toronto’s unique strength.”- Anthony Bourdain The city of Toronto is continuously shaped and reshaped by the innovative forces at work, which makes the city, ambitious and alive. Toronto’s rich multicultural diversity is expressed by the more than 200 distinct ethnic origin inhabitants. This creates a sense of place and a feeling of belonging, and makes the city striking and captivating for Digital ad agencies and businesses. Toronto, home to some of the big Digital ad agencies in North America, is every marketer’s dream. Full of inspiration and talent for design, advertising, and branding, the best and brightest gravitate to the many digital ad agencies that are widespread throughout the city. The creative and vibrant environment…

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SEO Manager’s Responsibilities: An Expert’s Approach

By | Advertising, Marketing, Marketing Blogs

“SEO is not something you do anymore.Its what happens when you do everything else right.” SEO gets the visitor to the door, its upto your site content to welcome and retain that visitor. Integrating your online marketing efforts is all about breaking down silos and delivering amazing results. Social and SEO marketers are a big part of this.  SEO is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical…

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