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Growth Lessons From Top 10 Instagram Influencers

By | Advertising, Marketing, Marketing Blogs | No Comments

” There are three kinds of people in this world, those who make things happen, those who watch things happen, and those who wonder what happened, Instagram have all of them.” Does your business have a presence on Instagram? It’s no secret that Instagram has incredible reach. However, not every business has jumped on the Instagram marketing band wagon and we understand why. At first glance Instagram seems like it’s really only beneficial for those in e-commerce. Some businesses struggle with figuring out what they could post in Instagram that could really help grow their brand. And for many, it’s just one more social network to manage. Now that Instagram lets users manage multiple accounts from one device, it will be even easier for marketing managers to use. All that aside, there is some true potential and value in Instagram, and the businesses that are taking the plunge are quickly seeing…

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The 50 Fastest-Growing Digital Ad Agencies in Toronto

By | Ad Agency, Advertising, Content Marketing, Marketing, PPC Blogs | No Comments

“The fact that over 50 percent of the residents of Toronto are not from Canada, that is always a good thing, creatively, and for food especially. That is easily a city’s biggest strength, and it is Toronto’s unique strength.”- Anthony Bourdain The city of Toronto is continuously shaped and reshaped by the innovative forces at work, which makes the city, ambitious and alive. Toronto’s rich multicultural diversity is expressed by the more than 200 distinct ethnic origin inhabitants. This creates a sense of place and a feeling of belonging, and makes the city striking and captivating for Digital ad agencies and businesses. Toronto, home to some of the big Digital ad agencies in North America, is every marketer’s dream. Full of inspiration and talent for design, advertising, and branding, the best and brightest gravitate to the many digital ad agencies that are widespread throughout the city. The creative and vibrant environment…

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SEO Manager’s Responsibilities: An Expert’s Approach

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“SEO is not something you do anymore.Its what happens when you do everything else right.” SEO gets the visitor to the door, its upto your site content to welcome and retain that visitor. Integrating your online marketing efforts is all about breaking down silos and delivering amazing results. Social and SEO marketers are a big part of this.  SEO is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical…

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Being An SEO Director:An Expert’s Approach

By | Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs | No Comments

“SEO is not about building links, it’s about building relationship to earn the links.” The mission of an SEO (Search Engine Optimization) director is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. Because effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO director will require a bigger picture understanding of business strategy and objectives. Our interview today is with SEO Director – Meet Steve Toth He began working in social media in 2009; He has managed accounts for everything from major label recording artists to publicly traded companies. He has now transitioned into the evolving world of content marketing. He is very excited about…

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The Best SEO Techniques to follow : An Expert’s Approach

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“The true measure of the value of any business leader and manager is performance.” Managing and overseeing branch personnel, supervising branch operations, and ensuring efficient operation on a day-to-day basis. Improving productivity and streamlining branch activities to maximise results and achieve peak performance levels. Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business strategy and objectives. Our interview today is with Branch Manager – Meet Nathan Elly A passionate digital marketer specialising in business development and long-term strategy. Experience gained from a multitude of SEO disciplines combined into a role which supports and progresses online businesses. Core business values have and will always revolve around integrity, with the aim of providing genuine value to clients and staff members. Sharing some of his SEO Strategies, it’s truly an honor to…

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Being an SEO Manager:An Expert’s Approach

By | Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs | No Comments

“It’s not that ‘content is king,’ but content certainly is the Hand of the King.” The mission of an SEO (Search Engine Optimization) Manager is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business strategy and objectives. Our interview today is with a SEO Manager – Meet Elijah-Blue Vieau Elijah has helped companies both local and international achieve their content-driven marketing goals. According to him, successful digital marketing is all about attention and interaction. He believes that every great campaign starts with an idea, and turning…

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Digital Ad Agency of the Day – Trellist Marketing and Technology

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“Be passionate about your company’s culture and your mission. Remain positive because it inspires others.” A digital marketing agency has a comprehensive team of graphic designers, web developers, creatives, specialists in digital advertising, analysts, and account executives. This team is overseen by senior staff with extensive business experience to ensure all of the agency’s work aligns with the client’s business objectives. Without this experience, it is very difficult to ensure that the execution will bridge the gap between the marketing efforts and the strengths, weaknesses, and other characteristics of the product or service. Many companies use an agency because the costs are much lower than if the company would maintain its own team of digital experts. Not only the costs needs to be considered, but also the expertise of the agency, the experience, creativity, and focus when developing digital strategies. Behind every great digital campaign is a great agency. Thanks to…

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Facebook Added New Tools On Its 13th Birthday !!

By | Ad Agency, Advertising, Marketing, Marketing Blogs, Uncategorized | No Comments

Stay informed in 60 words !! Facebook added new tool on its birthday!! Know more about the latest updates of Facebook.Today we bring you the latest updates on Facebook’s new tool– Along with other marketing news about every platform from your favorite sites and blogs. Read the full article for shorts that interest you.   1. Facebook celebrates it’s 13th Birthday: New tool added     What’s this about? : Facebook marks 13 years with new Friends Day video and Messenger GIFs as it added these two new tools. What are the new tools? : The first is an option to create a new video to celebrate all the connections you’ve made, and the events you’ve shared with them, on the platform.These are the auto-generated videos. In addition, Facebook’s also added a prompt in Messenger to point users to Friendship Day themed GIFs. What’s more? : Users can also join…

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Pinterest Rolls Out Search Ads!!

By | Ad Agency, Advertising, Marketing, Marketing Blogs, Uncategorized | No Comments

Stay informed in 60 words !! Pinterest rolls out search ads!! Know more about the latest feature of Pinterest. Today we bring you the latest updates on Pinterest search ads– Along with other marketing news about every platform from your favorite sites and blogs. Read the full article for shorts that interest you   1. Pinterest rolls out search ads:     What did I miss? : Pinterest begins rolling out search ads for keywords and shopping campaigns. Pinterest is adding another piece to its arsenal of advertising services, opening up search advertising to its partners and with companies advertising through the Kenshoo marketing suite. What’s the change? : Until now, advertisers could run ads using keywords, like “furniture,” but these ads would run throughout the site alongside relevant content. Now, the ads will appear right after people type in searches. How will the ads be sold? : The new Pinterest ads…

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