The story that led us to build an end-to-end marketing agency management software, where all the challenges that agencies face are managed in one, cohesive tool.
Lessons learned from a design agency’s trial and error experiences that you can apply to create more effective marketing agency proposals.
A marketing ROI calculator for paid ads, content/SEO, email, and influencer marketing with instructions on how to use it.
A look at the tedious manual reporting process of a digital marketer, and how our templates can make your monthly marketing report quick and painless.
Joe Putnam owns the performance marketing agency ConversionEngine where his team helps eCommerce stores use Facebook, Instagram, and Google Ads (formerly Google Adwords) to 2X-10X their sales. He’s helped businesses grow their SEO traffic 17X, rank top 3 for highly competitive short-tail SEO terms, and grow year-over-year sales 70%. When we decided to put together a high level overview of Facebook Ads vs. Google Ads, Joe was kind enough to sit down with us and explain his perspective on the two platforms from both the 10,000 feet view and the ground level. In this article we’ll share his insights about the essential considerations that anyone…
Client turnover is a fundamental part of the marketing agency business, and whether you’re just starting out or you’ve been in the game for a decade, the story is often the same. You have a particular contact at a company who you’ve been working with. At some point, a better opportunity comes along and that person ends up at a new company. And then their boss or replacement decides to go in a different direction and you no longer have them as a client. Maybe you’re a one-man band, or maybe you’re supporting a small or even substantial team. Either way, the question…
Lists touting dozens of marketing KPIs are overwhelming and lack utility, so we created a curated one categorized by marketing campaign type.
Here we cover how a few best practices can help you navigate through common agency-client relationship issues — from scope creep, to communication, and setting clear boundaries.
Understanding and applying search intent principles can help you increase conversions instead of just chasing search volume — while producing engaging content!