How To Enhance Your Local SEO Strategy

By | SEO

When you are searching for a local business that will bake a cartoon themed cake or sell you flowers how do you find it? You pull up your favorite search engine for a little online research, of course! Your customers are no different! When they are in search for a service or a product, they go online to find it. According to studies, 50% of consumers who do a local search on their smartphone visit a store within a day. However, how do you compete when there are hundreds of stores out there selling the same product in the market? Here’s a solution – A Local SEO Strategy! Local search is a method for search engines to provide the most relevant results to users, which are calculated according to location factors. After all, you are searching for a flower shop nearby and not miles away, right? If there is one…

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Top 5 UX Design Trends You Need to Watch for in 2018

By | Marketing

Let’s face it – the most important part of your website is most definitely the user experience (UX). That’s what brings you customers and what helps you stay relevant in the market today. When people can’t seem to find their way around your website, you lose visitors, search engine ranking and ultimately – money. Having a clear and functional, easy-to-use interface for your visitors to use should be somewhat of a priority when you decide on building your brand’s website. With that said, it’s not that easy to simply sit down and make a UX design from scratch. There are certain things you must understand, and some aspects of general design you must learn beforehand. Luckily, we’ve searched the web and we’ve made this list of some of the most useful and most commonly used practices for UX and UI design. These trends should help you out understand what people…

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10 Things Your Competitors Know About LinkedIn Tools

By | Social Media | No Comments

Don’t you think social media marketing is very hard for you in spite of being it damn interesting? Yes, it is! And top of it, a social media platform like LinkedIn is really tough to generate leads and convert them into customers. However, as they say, ‘where there is a will, there is a way’. If you are dedicatedly focusing on LinkedIn as a social media marketing platform same as your competitors who have exceled in LinkedIn marketing, you are also not far from generating sales. Same as your successful competitors, you can also have well thought, well analysed, and well implemented LinkedIn marketing strategies. To succeed in an intense competitive environment, one of the key secrets is to watch the behaviour of your competitors who you think are doing well than you. The simplest solution is to know which LinkedIn tools they use and what features they explore, how,…

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seo proposal for client

Why Ad Agencies Should Automate SEO Proposal For Their Clients

By | Proposals

There are multiple reasons as of why brands around the world are looking to partner with agencies for digital marketing. Search Engine Optimization used to be a myth, but Google’s algorithms have helped people understand this myth and turn it into a reality. This opened up a window of opportunity for digital marketing agencies around the world. With opportunities comes new challenges, this time it is in the form of a deal winning SEO proposal for client. This blog is not about how to create the best SEO proposal to acquire a client, but rather what kind of proposal needs to be churned out in the fastest time to acquire a client. While I was churning out SEO proposal for clients based out of Canada (Toronto), I had to access multiple tools, to pull out SEO related data of the prospect and their competitors. Then benchmark one against the other…

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Website SEO Report

How to Prepare Compelling Website SEO Report for Your Clients?

By | SEO

I do SEO for my living. I work directly with CEOs, eCommerce Managers, and IT staff of respective businesses.  Sometimes, the person from Client-side does not have sound knowledge of SEO, while other Clients are SEO-savvy and they have questions for me. In both the cases, Clients expect frequent updates regarding SEO progress. What’s going on with their Campaign? Are keyword rankings going upward? What’s the traffic statistics? Is the Conversion increasing as promised earlier? Did I say promise? Yeah, whatever you’ve proposed to them before starting the SEO contract is the key. They’ll get back to you with the same goal, every time. Although they will always be busy with their business work, they need to be updated frequently. What’ll happen if you make a shortfall in communication with them? – Anyone can predict the answer – They’ll move. And very early. One of the foremost things behind any…

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facebook ads clients

How Do You Upsell SEO To Facebook Ads Clients

By | facebook ads

Organization of all sizes is realizing the importance of online marketing, especially through search engines. People are more likely to end up on your website via a search engine than going directly to it. When you enter into the digital advertising platform, clients start with Facebook ads/PPC campaigns as it helps in creating very specific targeting options. Facebook campaigns are those where we need an investment. Results are shown only till we invest in this ad platform but when it comes to SEO, there is zero investment. It will help you get better results for a longer period of time. So given the flat-out choice of ranking high organically or having great PPC ads-the overwhelmingly logical choice is organic. True that SEO takes time but it is found to be more effective in terms of reach. Below is a comparison report of clicks and reach of how Facebook ads vs…

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Landing Page

5 Effective Tactics To Boost A Landing Page Conversion Rate

By | Advertising, Content Marketing, Marketing

Marketers work tremendously hard to target the correct keywords, create persuasive ad copies, and drive the prospective customers to click on their advertisements, all this is done with the positive hopes of capturing them as a lead. Sadly, in reality, the actual conversion rates do not match their expectations. To combat this loss, marketers try to further pump up their paid search spend to attract more traffic, but by doing so, they actually end up conserving their murky conversion rate. So how can marketers convert their visitors into leads? How can they keep those consumers engaged and ensure that don’t move on to a competitors’ website? The answer is pretty simple, by concentrating on how to convert the current traffic rather than driving more of them. And the best way to do that is to focus on the landing pages. Landing pages are one of the most crucial elements in…

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SEO Link Building – Your Ultimate Guide to Understanding its Importance

SEO Link Building – Your Ultimate Guide To Understanding Its Importance

By | SEO | No Comments

One of the key objectives of putting up a website is driving traffic into it. Since the birth of the internet, several strategies have been used to meet this end but only some of them have offered long-term benefits. It’s not just about you 1 minutes of fame but a continuous inflow of visitors from the web. One of the most important strategies used by SEO experts has been link building but the technique also comes forth with its own set of unique challenges. Link Building helps websites get external pages (they could be other websites, blogs, social platforms, etc) link to your website. Needless to say, the higher the quality of the link source, the more likely are you to get a healthy chunk of visitors from it. For instance, a link from a website like Wall Street Journal will certainly get you the required attention. However, at the…

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5 Things To Keep In Mind Before Sending Out A Online Invoice

By | Invoicing | No Comments

Can your business afford to waste time in waiting for the receivables to be paid? Well, the answer here has to be a No, isn’t it? Getting paid on time is one of the most challenging and important aspects of running a business. After all, it is impossible to handle business expenses without having proper cash flows. Invoicing the clients is one of the most crucial steps to get paid for the services rendered. Also, there is this great need to get the invoices in front of the clients as fast as possible because this is the only way to get them pay early. The bottom line is, to manage your cash flows effectively you need an effectual invoicing process in place. A process that simply allows you to quickly enter the specific client/job details and you are done – Just hit send. Yet again, things aren’t as simple as…

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Posting Ads On Facebook Only? You Might Want To Consider These Alternatives

By | Advertising | No Comments

Facebook Ads is considered to be one of the most powerful advertising platforms for ‘n’ number of marketers today. You will be surprised to learn that Facebook is the number one social media platform used by businesses, and around 41% of the small businesses in the US actively incorporate Facebook in their online marketing strategy (eMarketer). But, despite its widespread usage, many businesses report that their marketing efforts on Facebook don’t work as they expected. Yes, according to a survey conducted by Social Media Examiner on 3,700 marketers, only 45% felt that their efforts were actually working. Today, advertising on the social media platform is the best tactic to build a targeted customer base but, considering Facebook as the one and only King is a big mistake. Yes, Facebook alone is not the best source of traffic, as there are other great alternatives available which you might not be aware…

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