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Going Beyond eCommerce: How to Calculate Return on Ad Spend for Subscription Services and Complex B2B Sales

Going Beyond eCommerce: How to Calculate Return on Ad Spend for Subscription Services and Complex B2B Sales

By | Digital Marketing, Facebook Ad Metrics, facebook ads, Google Analytics, Reporting Tool

In writing this article, we consulted with Adam Dolan, founder of First Spark Digital. We’d like to thank Adam for sharing his time, knowledge, and expertise on this topic! Calculating your return on advertising spend (ROAS) has varying levels of complexity depending on the type of business that you’re a part of or the type of business that you serve. With eCommerce businesses, for example, ROAS on your pay per click (PPC) campaigns with Google Adwords and Facebook ads is straightforward. But what about when you need to calculate it for subscription services? Or more complex B2B sales? In this article, we…

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Why First and Last-Touch Attribution Aren’t Enough (and What to Do About It)

Why First and Last Touch Attribution Aren’t Enough (and What to Do About It)

By | Google Analytics

If your client asked you today, “How many leads did your SEO/social media/PPC strategy land for us this month?,” what would you say? Would you say something about Twitter engagement, long-term brand marketing, and “staying top-of-mind”? Or would you be able to confidently say, “Last month, we drove 12,000 quality traffic hits to your blog and converted at least 2% of that into leads”? Attribution modeling, when done right, helps you respond with the latter (quantitatively) and do it in a visual way. The problem is, while any VP of marketing wants the agency they hire to own the content marketing channel…

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Facebook Ad Retargeting Strategy: Take Segmenting Deeper by Targeting Pain Points, Engagement, and Knowledge

By | Advertising, Digital Marketing, facebook ads, Social Media

There’s a simple reason why retargeting ads are effective: They hit a warm audience with compelling content and relevant offers. However, “compelling content and relevant offers” is where many businesses and agencies fall short. Many marketers miss the opportunity for higher conversion rates and better ROAS simply because their segmentation is surface level rather than diving into the specific experiences of potential customers. Retargeting based on website visitors, brand video views, or someone following the company Facebook page is just the beginning. For insight into next-level retargeting strategies, we spoke to Mitch Correia, Facebook Ads expert and the founder of an…

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35+ Best Social Media Analytics Tools

35+ Best Social Media Analytics Tools

By | facebook ads, Reporting Tool, Social Media

Not every social media analytics tool is built to service every kind of business. The needs of an enterprise-size business hardly match those of a fledgling agency. For example, a social media marketing agency could benefit from a tool such as ReportGarden, which provides white-label reporting as well as budgeting, proposal, and invoicing functionality. An enterprise-level organization might find more value in a social listening tool that can monitor all of the social media sites for the thousands of daily mentions of their brand name. Here’s a breakdown of the 35+ best social media tools, organized into five different categories based…

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DashThis vs. Cyfe vs. ReportGarden: A Head-to-Head Comparison of Reporting Tools for Marketing Agencies

DashThis vs. Cyfe vs. ReportGarden: A Head-to-Head Comparison of Reporting Tools for Marketing Agencies

By | Marketing, Reporting Tool

There are a lot of reporting tools that claim to be designed for marketing agencies, but they aren’t all created equal. From features, to pricing, to usability, each reporting tool is different, and it can be tough to find the right one for your team and clients without testing dozens of options — which is madness. To make it easier, we tested three of those options for you: ReportGarden DashThis Cyfe In this article, we dive into features, pricing, user experience, and key differences between ReportGarden, DashThis and Cyfe as reporting tools. For a quick overview of how they stack up,…

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How Chase Chappell’s Fledgling Digital Marketing Agency Lands Coveted Fortune 100 Clients

How Chase Chappell’s Fledgling Digital Marketing Agency Lands Coveted Fortune 100 Clients

By | Ad Agency, Digital Marketing

When Chase Chappell was still a high school student in Fort Worth, Texas, he founded a small digital marketing company. Chappell had created a business model that flew in the face of digital marketing convention, and which began producing huge returns for his clients almost immediately. Within a few months of hiring Chappell, his first customer, a luxury pool contractor, booked enough work to fill his calendar for the next two years. The pool builder was thrilled—he’d never had so much business. But though he’d wanted to increase his revenue, he wasn’t interested in becoming a larger company—or in the headaches…

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