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SEO Strategist 2

Key Traits of SEO Strategist : An Expert’s Approach

By Ad Agency, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

  “Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” The mission of an SEO (Search Engine Optimization) Strategist is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business…

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Social Media Coordinator 2

Being a Social Media Coordinator : An Expert’s Approach

By Ad Agency, Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

  “Social media is about the people! Not about your business. Provide for the people and the people will provide you.” We all know how important word of mouth is, and social networking is like word of mouth on steroids. Of course being a specialist in constantly – changing fields like Social Media and working with multiple brands in the social media marketing space is challenging. Most businesses see social media as a way to directly drive traffic to their website and force people to buy their products. Social media managers know that this is wrong. They understand that real…

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Media and Engagement Strategist 2

Being a Media & Engagement Strategist : An Expert’s Approach

By Ad Agency, Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

  “We don’t have a choice on whether we Do social media, the question is how well we DO it.” An Interactive Media & Engagement Strategist works with marketing and communication teams that use new technologies to develop digital strategies for clients’ brands. They oversee the development of compelling digital campaigns that support and redefine branding initiatives. Each social media network defines engagement a little bit differently based on the features and functionality of their platform. It’s important to understand how they measure engagement for you to measure the impact your social media marketing is having on your business. Our…

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Business Development Manager 2

Being a Business Development Manager : An Expert’s Approach

By Ad Agency, Advertising, Content Marketing, Marketing, Marketing Blogs, PPC Blogs, Reporting Tool

“The best way to predict the future is to invent it” Business development managers are responsible for managing expectations and developing business solutions for their organizations. They are in charge of creating effective business plans to generate more revenue, increase brand loyalty, and improve customer satisfaction. There are a variety of strategies one can use when developing business. It is important to understand the strategies a business development manager has used in the past before you bring them into your firm. Their approach may differ from what your company expects from its business developers. Our interview today is with Business…

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client-strategy-manager-2

Being a Manager of Client Strategy : An Expert’s Approach

By Ad Agency, Advertising, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

  “A Satisfied Customer is the best Business Strategy of all.” The Manager of Client Strategy works with a team of experts within the Client Strategy team as well as taking full responsibility for a number of key accounts within their portfolio! The Manager of Client Strategy spends significant time working with clients, gaining deep insight into their business and becoming a trusted, strategic partner and advisor. Our interview today is with a Manager of Client Strategy – Meet Aaron Levy Aaron started working in digital marketing in the middle of college, largely because he loved marketing & computers. He has been…

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facebook-live12

Facebook Live : Now in 360 degrees

By Advertising, Feature Update, Marketing, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Facebook  Live videos can soon be streamed in 360 degrees, an important step in Video Content creation. Know more about this new feature of Facebook Live– Along with other marketing news about every other platform from your favorite sites and blogs. Read the full articles for shorts that interest you.   1. Facebook Live 360 : A mimic to YouTube’s old move     What’s this about ? : Facebook plans to open up 360-degree live streaming to Pages using its Live API tool — that allows them to broadcast on Facebook through non-phone cameras like a…

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audience-targeting-feature

AdWords : Audience Targeting at Campaign Level

By Advertising, Adwords, Feature Update, Marketing, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Audience Targeting at Campaign Level.Know about this big time saver feature in Google AdWords. Today we bring you -the new feature rolling out for Google AdWords –  Along with other marketing news about every platform from your favorite sites and blogs. Audience targeting in Google Adwords needs to be inculcated in clients reports. Read the full articles for shorts that interest you.   1. AdWords : Campaign level audience targeting now possible!     What’s new ? : Starting from Thursday , all advertisers on Google AdWords now have access to Audience Targeting at the…

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instagram-stories-1

Instagram Stories : Links, Mentions & Boomerang

By Advertising, Feature Update, Marketing, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Know about the newly added tools in Instagram Stories – News about the three new Instagram Stories features : User account mentions, Boomerang and links for verified accounts – Along with other marketing news from your favorite sites and blogs. Read the full articles for shorts that interest you.   1. Instagram adds 3 new features to Stories.     What ? : Instagram announced three new features for its Stories format: Boomerang integration, user account mentions, and links for verified accounts. What are the new features ? : The features include allowing links, mentions…

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