Reporting Tool

20+ Supermetrics Alternatives (Plus Which Channels They're Best For)

20+ Supermetrics Alternatives (Plus Which Channels They’re Best For)

By | Reporting Tool

Supermetrics is a reporting tool that connects and pulls data from marketing platforms and other sources, such as Facebook, Google Analytics, and Twitter into Google Data Studio, Google Sheets, or Excel. Reporting platforms save time and money by giving you the graphs and tables you need to put together client-facing reports on marketing campaigns. But Supermetrics has a number of downsides that users searching for alternatives report: You’re tied to a single platform, like Google Sheets or Excel, to build those reports You can’t get real-time information without scheduling a data refresh If you want to put together a report…

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Infographic: 10 benefits of a Client Reporting tool

By | Google Analytics, Reporting Tool, web analytics

From bid management to keyword research, there are numerous platforms out there, which claim to ease the life of marketers. On average, marketers or agency personnel use around 12 different client reporting tools. To elaborate how this affects marketing agencies, let’s assume that an agency staffer spends around 4-5 hours every month for a client only on creating digital reports. And on average agency staffers handle about 10 clients each. Also, let’s assume it takes an average of 4 hours to create a single report. There effectively, the staffer would be spending one entire week only on creating reports – something that can be simplified or…

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client reporting

Client Reporting – The Most Important Activity A Digital Marketing Agency Should Perform

By | Ad Agency, Reporting Tool

Your clients are really busy professionals; do you think they would like multiple emails from you containing tons of data? Well, this is not what your clients need. Clients need effectual reporting from you, something which is concise, comes in a timely manner, supported by logical data, relevant for evaluating the success of their investments and most importantly actionable. Most agencies recognize the indispensable role of client reporting in servicing their valued clients and this function continues to evolve as a way for them to differentiate themselves and provide best-in-class service. Reporting plays a key role in a digital marketing…

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1. Exception-Reporting

Automated Reporting – Key To Cut Your Reporting Time To Zero

By | Reporting Tool | No Comments

It quite surprising to see that even in this fast paced digital world still, many organizations follow the process of manual reporting on a daily basis.  Guess such organizations are totally unaware of how much more efficient they can become with an automated reporting solution in place. We have noticed time and again that agencies spend weeks and months struggling to patch together silos of information to create reports for their clients. Sadly, despite all the hard work such reports usually contain old information which is far less actionable. Basically, they provide a historical view of what went wrong, rather…

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attribution-modeling-adobe-analytics-header-nofade- multi-channel

Multi Channel Funnel Reports – Tool To Declutter Your Attribution Analysis

By | Reporting Tool | No Comments

Many businesses face difficulty in efficiently recognizing and measuring user-actions on their websites. This is because, the digital multi-channel web creates chaotic data overload which contributes to the never ending struggle for the businesses to monitor multiple channels, analyze reports on how their marketing budget is consumed, and ultimately optimize their revenues. But how do they finally realize what is really driving the best ROI? Well, understanding “Attribution” can play a chief role in unlocking valuable data which can highlight the real information that helps in realizing what really drives the best ROI. This blog post is going to talk…

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dashboards reports

Analytics Dashboard Reporting – Everything You Need To Know

By | Reporting Tool | No Comments

Today, every business organization is busy in finding out ways in which it can better serve its customers and attract the new ones to acquire as bigger market share as possible. In the strive to deliver the best services, the smart organizations try to analyze the customer behavior and derive useful insights from it to take wise and informed business decisions. In order to take better business decisions, most business organizations depend on the analytics. The analytics dashboard reporting can go a long way in helping you derive useful information about the customers’ behavior and vital other aspects. What is…

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Business Development Manager 2

Being a Business Development Manager : An Expert’s Approach

By | Ad Agency, Advertising, Content Marketing, Marketing, Marketing Blogs, PPC Blogs, Reporting Tool

“The best way to predict the future is to invent it” Business development managers are responsible for managing expectations and developing business solutions for their organizations. They are in charge of creating effective business plans to generate more revenue, increase brand loyalty, and improve customer satisfaction. There are a variety of strategies one can use when developing business. It is important to understand the strategies a business development manager has used in the past before you bring them into your firm. Their approach may differ from what your company expects from its business developers. Our interview today is with Business…

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The Ultimate Guide to Facebook Ads Client Reports

By | Ad Agency, Advertising, Reporting Tool

“The greatest value of data is when it forces us to notice what we never expected to see.” True that! When it comes to marketing, there are two things we know for sure. You have to do it. It costs money. Sometimes lots of money. Now, that cost might not matter so much if you’re, say, Coca-Cola who brings in little over $40 billion annually. But if you’re one of the small businesses across the world, then you probably don’t have a wealth of cash lying around to spend on marketing, which means every penny of your ad budget has…

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A Definitive Guide to Real-Time Google Analytics Client Reports

By | Ad Agency, Advertising, Google Analytics, Reporting Tool

“Data! Data! Data! I can’t make bricks without clay!”  – Sir Arthur Conan Doyle Sir Conan Doyle’s famous fictional detective, Sherlock Holmes, couldn’t form any theories or draw any conclusions until he had sufficient data. Data is the basic building block of everything we do in analytics: the reports we build, the analyses we perform, the decisions we influence, and the optimizations we derive. When you’re battling for a competitive advantage in business, analytics data can be equally important to your success. Well over a year ago now, I found myself in a bit of a situation. A new client…

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seo reports

Dr. Searchlove: How I Learned to Stop Handchecking SERPs and Love the Keyword Rank Tracking Software

By | Marketing, Reporting Tool | No Comments

Many are drawn to the idea of running an SEO agency: interesting projects, challenging work and, of course, ideas people take notice of. Nevertheless, the challenges of agency life can prove to be a rude awakening, especially for operators/marketers who fail to constantly reinvent themselves. Keeping your SEO agency profitable relies on many variables. You need even cashflow, dependable processes, and a little bit of luck. That said, the lifeblood of any SEO Agency is continuous upgradation of technology, tools, techniques and processes. For what works today might not work tomorrow. That’s exactly what I’m going to narrate : how…

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