Budgeting is telling your money where to go instead of wondering where it went. Here’s a hypothetical for you: Let’s say your client has decided to invest in a website redesign so that they can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire site to a new platform? If only there were a way to organise your answers to all of these questions; a place where you could enter in estimated costs for all of your line items, and then compare your projected budget to what you actually end up spending… What you spend and where you spend will depend on what you’re trying…
