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Marketing

budget management software 00

The Perfect Budget Management Software for Agencies

By | Ad Agency, Advertising, Marketing, Product

Budgeting is telling your money where to go instead of wondering where it went. Here’s a hypothetical for you: Let’s say your client has decided to invest in a website redesign so that they can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire site to a new platform? If only there were a way to organise your answers to all of these questions; a place where you could enter in estimated costs for all of your line items, and then compare your projected budget to what you actually end up spending… What you spend and where you spend will depend on what you’re trying…

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Top 50 Digital Advertising Agencies Sydney

By | Ad Agency, Advertising, Content Marketing, Marketing, PPC Blogs | No Comments

“One of the great thing about Sydney is that it has a great acceptance of everyone and everything. It’s an Incredibly tolerant city, a city with a huge multicultural basis .”- Baz Luhrmann Sydney is a vibrant, laid-back beach city with an incredible array of activities. It is famous for its Opera House, its postcard-perfect beaches and its glorious natural harbor. But these are just small parts of what makes the city one of the world’s great urban centers. Dig into Sydney’s origins as a penal colony to understand what an unlikely success story it is. Mingle at every opportunity with Sydneysiders, who may be the friendliest, most laid-back urbanites on the planet. This jewel of the South Pacific is home to some of the big Digital ad agencies in Australia. If one word can sum up a city, the word describing Sydney Australia is diversity. This is a city of…

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Growth Lessons From Top 10 Instagram Influencers

By | Advertising, Marketing, Marketing Blogs

” There are three kinds of people in this world, those who make things happen, those who watch things happen, and those who wonder what happened, Instagram have all of them.” Does your business have a presence on Instagram? It’s no secret that Instagram has incredible reach. However, not every business has jumped on the Instagram marketing band wagon and we understand why. At first glance Instagram seems like it’s really only beneficial for those in e-commerce. Some businesses struggle with figuring out what they could post in Instagram that could really help grow their brand. And for many, it’s just one more social network to manage. Now that Instagram lets users manage multiple accounts from one device, it will be even easier for marketing managers to use. All that aside, there is some true potential and value in Instagram, and the businesses that are taking the plunge are quickly seeing…

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The 50 Fastest-Growing Digital Ad Agencies in Toronto

By | Ad Agency, Advertising, Content Marketing, Marketing, PPC Blogs | No Comments

“The fact that over 50 percent of the residents of Toronto are not from Canada, that is always a good thing, creatively, and for food especially. That is easily a city’s biggest strength, and it is Toronto’s unique strength.”- Anthony Bourdain The city of Toronto is continuously shaped and reshaped by the innovative forces at work, which makes the city, ambitious and alive. Toronto’s rich multicultural diversity is expressed by the more than 200 distinct ethnic origin inhabitants. This creates a sense of place and a feeling of belonging, and makes the city striking and captivating for Digital ad agencies and businesses. Toronto, home to some of the big Digital ad agencies in North America, is every marketer’s dream. Full of inspiration and talent for design, advertising, and branding, the best and brightest gravitate to the many digital ad agencies that are widespread throughout the city. The creative and vibrant environment…

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seo manager's responsibilities 5

SEO Manager’s Responsibilities: An Expert’s Approach

By | Advertising, Marketing, Marketing Blogs

“SEO is not something you do anymore.Its what happens when you do everything else right.” SEO gets the visitor to the door, its upto your site content to welcome and retain that visitor. Integrating your online marketing efforts is all about breaking down silos and delivering amazing results. Social and SEO marketers are a big part of this.  SEO is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical…

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Being An SEO Director:An Expert’s Approach

By | Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

“SEO is not about building links, it’s about building relationship to earn the links.” The mission of an SEO (Search Engine Optimization) director is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. Because effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO director will require a bigger picture understanding of business strategy and objectives. Our interview today is with SEO Director – Meet Steve Toth He began working in social media in 2009; He has managed accounts for everything from major label recording artists to publicly traded companies. He has now transitioned into the evolving world of content marketing. He is very excited about…

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Branch Manager 2

The Best SEO Techniques to follow : An Expert’s Approach

By | Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

“The true measure of the value of any business leader and manager is performance.” Managing and overseeing branch personnel, supervising branch operations, and ensuring efficient operation on a day-to-day basis. Improving productivity and streamlining branch activities to maximise results and achieve peak performance levels. Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business strategy and objectives. Our interview today is with Branch Manager – Meet Nathan Elly A passionate digital marketer specialising in business development and long-term strategy. Experience gained from a multitude of SEO disciplines combined into a role which supports and progresses online businesses. Core business values have and will always revolve around integrity, with the aim of providing genuine value to clients and staff members. Sharing some of his SEO Strategies, it’s truly an honor to…

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SEO Manager 12

Being an SEO Manager:An Expert’s Approach

By | Advertising, Adwords, Content Marketing, Marketing, Marketing Blogs, PPC Blogs

“It’s not that ‘content is king,’ but content certainly is the Hand of the King.” The mission of an SEO (Search Engine Optimization) Manager is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. Effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business strategy and objectives. Our interview today is with a SEO Manager – Meet Elijah-Blue Vieau Elijah has helped companies both local and international achieve their content-driven marketing goals. According to him, successful digital marketing is all about attention and interaction. He believes that every great campaign starts with an idea, and turning…

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