How to Get More Clients for Your Marketing Agency: 20 Tactics to Land New Business

By Ad Agency, Digital Marketing, Marketing

Client turnover is a fundamental part of the marketing agency business, and whether you’re just starting out or you’ve been in the game for a decade, the story is often the same. You have a particular contact at a company who you’ve been working with. At some point, a better opportunity comes along and that person ends up at a new company. And then their boss or replacement decides to go in a different direction and you no longer have them as a client. Maybe you’re a one-man band, or maybe you’re supporting a small or even substantial team. Either way, the question…

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DashThis vs. Cyfe vs. ReportGarden: A Head-to-Head Comparison of Reporting Tools for Marketing Agencies

DashThis vs. Cyfe vs. ReportGarden: A Head-to-Head Comparison of Reporting Tools for Marketing Agencies

By Marketing, Reporting Tool

There are a lot of reporting tools that claim to be designed for marketing agencies, but they aren’t all created equal. From features, to pricing, to usability, each reporting tool is different, and it can be tough to find the right one for your team and clients without testing dozens of options — which is madness. To make it easier, we tested three of those options for you: ReportGarden DashThis Cyfe In this article, we dive into features, pricing, user experience, and key differences between ReportGarden, DashThis and Cyfe as reporting tools. For a quick overview of how they stack up,…

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Why Siege Media’s Owner Didn’t Hire Executive Help (And How He Handles Agency Growing Pains)

By Content Marketing, Digital Marketing, Marketing, SEO

No one likes to be micromanaged. Siege Media’s Ross Hudgens is no exception. Unlike many entrepreneurs, Ross was content to be an employee. His manager gave him the freedom to control project direction and trusted him to make good decisions. But when the agency he worked for brought in a big-shot manager, that person revoked the creative freedom Ross had grown to love. That gave Ross the push he needed to found Siege Media, an SEO agency specializing in link building. Six years later, he’s the proud owner of a $5M+ agency. He oversees 61 employees and boasts an enviable…

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client retention strategies klikkmania

How This Marketing Agency Gave Clients What They Needed (Rather Than What They Wanted) — While Simultaneously Boosting Client Retention

By Marketing, PPC Blogs

Klikkmania is a performance marketing agency based in Hungary. They’re all about hitting KPIs and increasing conversions for their clients. And together with their sister company in England (Click2Digital), they’re responsible for around $3,500,000 worth of PPC campaigns. You don’t get that kind of responsibility without good business practices and great client management skills. So, we spoke to Ferenc Dudas, Klikkmania’s Client Service Director, about how the agency keeps their clients happy. His response boiled down to three key ideas: Tracking and reporting KPIs related to campaigns (his most important takeaway). Helping clients discover what they actually need instead of what…

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