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Marketing

DashThis vs. Cyfe vs. ReportGarden: A Head-to-Head Comparison of Reporting Tools for Marketing Agencies

DashThis vs. Cyfe vs. ReportGarden: A Head-to-Head Comparison of Reporting Tools for Marketing Agencies

By | Marketing, Reporting Tool

There are a lot of reporting tools that claim to be designed for marketing agencies, but they aren’t all created equal. From features, to pricing, to usability, each reporting tool is different, and it can be tough to find the right one for your team and clients without testing dozens of options — which is madness. To make it easier, we tested three of those options for you: ReportGarden DashThis Cyfe In this article, we dive into features, pricing, user experience, and key differences between ReportGarden, DashThis and Cyfe as reporting tools. For a quick overview of how they stack up,…

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Why Siege Media’s Owner Didn’t Hire Executive Help (And How He Handles Agency Growing Pains)

By | Content Marketing, Digital Marketing, Marketing, SEO

No one likes to be micromanaged. Siege Media’s Ross Hudgens is no exception. Unlike many entrepreneurs, Ross was content to be an employee. His manager gave him the freedom to control project direction and trusted him to make good decisions. But when the agency he worked for brought in a big-shot manager, that person revoked the creative freedom Ross had grown to love. That gave Ross the push he needed to found Siege Media, an SEO agency specializing in link building. Six years later, he’s the proud owner of a $5M+ agency. He oversees 61 employees and boasts an enviable…

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client retention strategies klikkmania

How This Marketing Agency Gave Clients What They Needed (Rather Than What They Wanted) — While Simultaneously Boosting Client Retention

By | Marketing, PPC Blogs

Klikkmania is a performance marketing agency based in Hungary. They’re all about hitting KPIs and increasing conversions for their clients. And together with their sister company in England (Click2Digital), they’re responsible for around $3,500,000 worth of PPC campaigns. You don’t get that kind of responsibility without good business practices and great client management skills. So, we spoke to Ferenc Dudas, Klikkmania’s Client Service Director, about how the agency keeps their clients happy. His response boiled down to three key ideas: Tracking and reporting KPIs related to campaigns (his most important takeaway). Helping clients discover what they actually need instead of what…

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digital-ad-agencies-in-toronto-61

The 50 Fastest-Growing Digital Ad Agencies in Toronto

By | Ad Agency, Advertising, Content Marketing, Marketing, PPC Blogs | No Comments

“The fact that over 50 percent of the residents of Toronto are not from Canada, that is always a good thing, creatively, and for food especially. That is easily a city’s biggest strength, and it is Toronto’s unique strength.”- Anthony Bourdain The city of Toronto is continuously shaped and reshaped by the innovative forces at work, which makes the city, ambitious and alive. Toronto’s rich multicultural diversity is expressed by the more than 200 distinct ethnic origin inhabitants. This creates a sense of place and a feeling of belonging, and makes the city striking and captivating for Digital ad agencies and…

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Blog

Top 5 UX Design Trends You Need to Watch for in 2018

By | Marketing

Let’s face it – the most important part of your website is most definitely the user experience (UX). That’s what brings you customers and what helps you stay relevant in the market today. When people can’t seem to find their way around your website, you lose visitors, search engine ranking and ultimately – money. Having a clear and functional, easy-to-use interface for your visitors to use should be somewhat of a priority when you decide on building your brand’s website. With that said, it’s not that easy to simply sit down and make a UX design from scratch. There are…

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Landing Page

5 Effective Tactics To Boost A Landing Page Conversion Rate

By | Advertising, Content Marketing, Marketing

Marketers work tremendously hard to target the correct keywords, create persuasive ad copies, and drive the prospective customers to click on their advertisements, all this is done with the positive hopes of capturing them as a lead. Sadly, in reality, the actual conversion rates do not match their expectations. To combat this loss, marketers try to further pump up their paid search spend to attract more traffic, but by doing so, they actually end up conserving their murky conversion rate. So how can marketers convert their visitors into leads? How can they keep those consumers engaged and ensure that don’t…

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client retention strategies klikkmania

Track Every Prospect And Client Interaction With CRM Software

By | Marketing Blogs

CRM software has been one of the most successfully growing products over the past decade. Last year, in 2016, we already saw CRM software entering mobile devices and their growth was further aided by the development of cloud-based CRM solutions, allowing businesses and employees to easily interact, share and access data on the go. In fact, the popularity of CRM software has grown so much that 91% of businesses across the globe, with more than 11 employees, use some kind of CRM software technology. What is CRM Software? Business CRM (Customer Relationship Management) software help automate sales, leads, budgets, projects,…

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digital marketing trends

10 Trends That Will Totally Transform The Digital Marketing Landscape In 2018

By | Marketing | No Comments

In 2020, the total spending on digital advertising in the US is all set to hit 113.18 billion dollars; this is double the amount from last 2 years (Source). Amazing isn’t it? Well, we are through Q2 and by now most of the businesses initiate planning their budget and marketing strategy for the coming year, i.e. 2018. With several technologies and platforms emerging every second, brands are surely having an exciting time leveraging the number of opportunities created by them to connect with existing and future consumers. However, in the digital marketing landscape, the key to succeed is by recognizing…

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Video Marketing (INFOGRAPHIC)

Facts You Probably Didn’t Know About Video Marketing- Infographic

By | Advertising, Marketing | No Comments

Is TV Marketing losing over Video Marketing   For the last few years, the TV industry has undergone major changes. Netflix and a lot of new digital video providers have put TV Marketing amongst tough competition. So, let’s see what the world actually has to say about TV Marketing vs Video Marketing. Even if you pay the faintest amount of attention to statistics, they inevitably shout valuable information at us. Here it goes… From 2012 to 2016, online video views have increased globally from 171 to 213 million. 78.4% of US internet users watch online videos. From 2011-2015 in the…

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Pay per click reporting

Guide to Ensure your first Facebook PPC Campaign Is a Successful One

By | PPC Blogs

Social media is the most integral part of our daily lives. With social networking websites on the rise, more and more advertisers prefer advertising their products over websites like Facebook, Twitter, Instagram, etc. Today Facebook flaunts a huge active user count of more than two billion as of 2017. With such a large crowd constantly using Facebook for social interaction, it has become a mainstream medium for business advertising. Facebook is an optimal site for advertising as it gives you the benefit of targeting any audience you desire with regards to age, gender, location, and interests. What is Facebook PPC?…

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