This comparison post dives into features, usability, and pricing for three major reporting tools: DashThis, Cyfe, and ReportGarden. Learn which is right for your business needs.
Read More
Siege Media’s Ross Hudgens is the sole owner of a $5M+ agency. Read why he hasn’t hired C-level help… and which tradeoffs he had to make in the process.
Klikkmania is a performance marketing agency based in Hungary. They’re all about hitting KPIs and increasing conversions for their clients. And together with their sister company in England (Click2Digital), they’re responsible for around $3,500,000 worth of PPC campaigns. You don’t get that kind of responsibility without good business practices and great client management skills. So, we spoke to Ferenc Dudas, Klikkmania’s Client Service Director, about how the agency keeps their clients happy. His response boiled down to three key ideas: Tracking and reporting KPIs related to campaigns (his most important takeaway). Helping clients discover what they actually need instead of what…
“The fact that over 50 percent of the residents of Toronto are not from Canada, that is always a good thing, creatively, and for food especially. That is easily a city’s biggest strength, and it is Toronto’s unique strength.”- Anthony Bourdain Toronto’s location on the northwestern shore of Lake Ontario, which forms part of the border between Canada and the United States and its access to Atlantic shipping and to the major U.S. industrial centres have enabled Toronto to become an important international trading centre. Most importantly, its central location, along with a host of political policies favouring international trade, places…
Let’s face it – the most important part of your website is most definitely the user experience (UX). That’s what brings you customers and what helps you stay relevant in the market today. When people can’t seem to find their way around your website, you lose visitors, search engine ranking and ultimately – money. Having a clear and functional, easy-to-use interface for your visitors to use should be somewhat of a priority when you decide on building your brand’s website. With that said, it’s not that easy to simply sit down and make a UX design from scratch. There are…
Marketers work tremendously hard to target the correct keywords, create persuasive ad copies, and drive the prospective customers to click on their advertisements, all this is done with the positive hopes of capturing them as a lead. Sadly, in reality, the actual conversion rates do not match their expectations. To combat this loss, marketers try to further pump up their paid search spend to attract more traffic, but by doing so, they actually end up conserving their murky conversion rate. So how can marketers convert their visitors into leads? How can they keep those consumers engaged and ensure that don’t…
CRM software has been one of the most successfully growing products over the past decade. Last year, in 2016, we already saw CRM software entering mobile devices and their growth was further aided by the development of cloud-based CRM solutions, allowing businesses and employees to easily interact, share and access data on the go. In fact, the popularity of CRM software has grown so much that 91% of businesses across the globe, with more than 11 employees, use some kind of CRM software technology. What is CRM Software? Business CRM (Customer Relationship Management) software help automate sales, leads, budgets, projects,…
In 2020, the total spending on digital advertising in the US is all set to hit 113.18 billion dollars; this is double the amount from last 2 years (Source). Amazing isn’t it? Well, we are through Q2 and by now most of the businesses initiate planning their budget and marketing strategy for the coming year, i.e. 2018. With several technologies and platforms emerging every second, brands are surely having an exciting time leveraging the number of opportunities created by them to connect with existing and future consumers. However, in the digital marketing landscape, the key to succeed is by recognizing…
Is TV Marketing losing over Video Marketing For the last few years, the TV industry has undergone major changes. Netflix and a lot of new digital video providers have put TV Marketing amongst tough competition. So, let’s see what the world actually has to say about TV Marketing vs Video Marketing. Even if you pay the faintest amount of attention to statistics, they inevitably shout valuable information at us. Here it goes… From 2012 to 2016, online video views have increased globally from 171 to 213 million. 78.4% of US internet users watch online videos. From 2011-2015 in the…
Social media is the most integral part of our daily lives. With social networking websites on the rise, more and more advertisers prefer advertising their products over websites like Facebook, Twitter, Instagram, etc. Today Facebook flaunts a huge active user count of more than two billion as of 2017. With such a large crowd constantly using Facebook for social interaction, it has become a mainstream medium for business advertising. Facebook is an optimal site for advertising as it gives you the benefit of targeting any audience you desire with regards to age, gender, location, and interests. What is Facebook PPC?…
