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Olivia Seitz

Social Media Audit Template: Audit New Clients in 20 Minutes

Social Media Audit Template: Audit New Clients in 20 Minutes

By | facebook ads, Reporting Tool, Social Media

What’s the first thing you do after signing a client? Most agencies kick things off with an audit. An audit often involves manually exploring your clients’ previous ad campaigns and attempting to put together some insights based on intuition. You’re looking for trends, overall return on spend — any useful insights to bring into a kickoff meeting. If you can’t automate anything, it takes hours to do. But at the same time, it’s not something you want to skip. Understanding what a company has done — and to what extent it worked, if at all — will help you demonstrate flaws…

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This Agency Maintains 2X Average Profit Margins with 70 Highly Paid Employees

This Agency Maintains 2X Average Profit Margins with 70 Highly Paid Employees

By | Ad Agency, Digital Marketing, SEO

Some agency owners look for ways to outsource as much work as possible to entry-level or overseas workers. Others are caught in a never-ending cycle of hiring and firing as revenues rise but profitability fluctuates. Not Grayson Lafrenz. He’s the CEO & Co-Founder of Power Digital Marketing, a roughly-70-person growth agency based in San Diego, CA, that routinely hits 2X the average agency profit margins every year, despite an only 2:1 ratio of clients to employees. His team members are some of the highest paid around; most employees would kill to have the work-life balance, professional development, and compensation packages…

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Two Agency Acquisitions in One Week: From "Dumpster Fire" to "Happy We Did It"

Two Agency Acquisitions in One Week: From “Dumpster Fire” to “Happy We Did It”

By | Ad Agency, Digital Marketing

In January 2018, Nick Eubanks acquired two agencies six days apart. His agency, From The Future (FTF, formerly I’m From The Future), was a side project that grew to a $1M company. After three years of guiding FTF in his spare time, Nick left his executive role at a growing eCommerce company to become the CEO of FTF. That was just three months before the double acquisition. What could go wrong? (Everything. Everything could go wrong.) But before we address what went wrong (and how he fixed it), let’s take a moment to understand why the acquisitions happened in the first place….

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Why This Agency Moved Off Slack to Improve Client Communication (And Reclaim Their Weekends)

Why This Agency Moved Off Slack to Improve Client Communication (And Reclaim Their Weekends)

By | Ad Agency, Digital Marketing, facebook ads

Halfway through 2017, Asher King Abramson became a partner in Bell Curve, a growth marketing agency founded by Julian Shapiro that April. Asher, who gives growth talks at Y Combinator, Google, and BAMF, worked closely with Julian and their third partner, Neal O’Grady, to turn Bell Curve into a thriving agency. Since then, they’ve helped grow 50+ companies and have generated tens of millions of dollars in revenue for their clients. In more than one case, Bell Curve was directly responsible for the results that startups used to raise their next round of funding. But getting to that point wasn’t easy….

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Why Siege Media’s Owner Didn’t Hire Executive Help (And How He Handles Agency Growing Pains)

By | Content Marketing, Digital Marketing, Marketing, SEO

No one likes to be micromanaged. Siege Media’s Ross Hudgens is no exception. Unlike many entrepreneurs, Ross was content to be an employee. His manager gave him the freedom to control project direction and trusted him to make good decisions. But when the agency he worked for brought in a big-shot manager, that person revoked the creative freedom Ross had grown to love. That gave Ross the push he needed to found Siege Media, an SEO agency specializing in link building. Six years later, he’s the proud owner of a $5M+ agency. He oversees 61 employees and boasts an enviable…

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How One Digital Marketing Business Used Google Algorithm Changes to Dominate the Australian Market

How One Digital Marketing Business Used Google Algorithm Changes to Dominate the Australian Market

By | Digital Marketing

In 2013, Google released Penguin 2.0. Gone were the days of shady backlinks and spammy comments. Ever since then, Google has continued to reward quality work and legitimate promotion strategies. As a full-stack digital marketing business, Australia-based WME was one of many agencies impacted by the algorithm changes. Responding rapidly to the changes was do-or-die for anyone in the SEO world; failing to update policies and rapidly revise clients’ websites tanked more than one business. The team at WME worked overtime to reorganize and revamp their offerings, taking the opportunity to deliver greater value to clients under the new framework. Their…

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WEBRIS’ Ryan Stewart: How to Develop Agency Processes That Scale

How This Agency Owner Built Processes to Remove Himself from His $1M Agency

By | Digital Marketing, Social Media

Ryan Stewart is the founder of WEBRIS, a digital marketing agency based in Miami, Florida, which was acquired in 2018 by I’m From The Future (IFTF). Ryan is well-known in the marketing world for relentlessly building — and teaching — the processes he used to scale WEBRIS to $1.1M AR in just one and a half years. Those systems are what allowed him to take a step back as the owner and re-evaluate his role while allowing his employees to take over the work he used to do himself. It gave him the freedom to choose acquisition when his friend, Nick Eubanks, wanted…

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Agency Automation System: How This Agency Owner Uses Tech to Manage 500 Active Clients with 5 Employees

Agency Automation System: How This Agency Owner Uses Tech to Manage 500 Clients with 5 Employees

By | Digital Marketing

Zack Spear is the co-owner of ICS Creative Agency, a Canadian marketing agency that has mastered the art of automation and efficiency. Most agencies could only dream of their 1:100 client-to-employee ratio. However, ICS manages to deliver results to their clients with the help of five employees and a handful of their favorite go-to freelancers. At any one time, they have no more than twelve people — owners included — working on client business. Their business model is a mix of one-time services and recurring work that generates consistent revenue. Many of their clients come to them for a new website, then purchase…

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A Competitor Eroded 30% of This Agency Owners Market Share Overnight. Here’s How She Got It Back.

A Competitor Eroded 30% of This Agency Owners Market Share Overnight. Here’s How She Got It Back.

By | Ad Agency, Advertising, Digital Marketing, facebook ads

Elite Property Campaigns (EPC) was just a few months old when a large corporation sought to aggregate the agency in 2017. Its founder, Gia Le, was determined to stay independent. Although the company courting her agency had a larger database that she could use to provide even better campaign targeting for her clients, it would certainly threaten the culture she had built. For no reason would Gia “be held ransom to their branding and values,” she said. So, she turned them away. Six months later, the corporation came to market with a service nearly identical to Gia’s. They copied everything…

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Zero Experience to Thriving PPC Campaigns: How Daniel Bean Trained a Team of Digital Marketing Experts

Zero Experience to Thriving PPC Campaigns: How Daniel Bean Trained a Team of Digital Marketing Experts

By | Digital Marketing

In 2014, Daniel Bean was making magazine ads for Move Ahead Media, a Thailand-based agency with its hands in all kinds of advertising and content creation. An avid reader, Daniel formed opinions on areas outside his specialty, often conversing with clients and supervisors alike on the topic of Facebook ads and new trends in marketing media. What he didn’t realize is that those conversations would lead him to be charged with running Move Ahead Media’s first in-house PPC campaigns. To do so, he had to learn PPC from the ground up—all while delivering results to clients. Now, he’s Head of Digital…

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