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Olivia Seitz

Agency Automation System: How This Agency Owner Uses Tech to Manage 500 Active Clients with 5 Employees

Agency Automation System: How This Agency Owner Uses Tech to Manage 500 Clients with 5 Employees

By | Digital Marketing

Zack Spear is the co-owner of ICS Creative Agency, a Canadian marketing agency that has mastered the art of automation and efficiency. Most agencies could only dream of their 1:100 client-to-employee ratio. However, ICS manages to deliver results to their clients with the help of five employees and a handful of their favorite go-to freelancers. At any one time, they have no more than twelve people — owners included — working on client business. Their business model is a mix of one-time services and recurring work that generates consistent revenue. Many of their clients come to them for a new website, then purchase…

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A Competitor Eroded 30% of This Agency Owners Market Share Overnight. Here’s How She Got It Back.

A Competitor Eroded 30% of This Agency Owners Market Share Overnight. Here’s How She Got It Back.

By | Ad Agency, Advertising, Digital Marketing, facebook ads

Elite Property Campaigns (EPC) was just a few months old when a large corporation sought to aggregate the agency in 2017. Its founder, Gia Le, was determined to stay independent. Although the company courting her agency had a larger database that she could use to provide even better campaign targeting for her clients, it would certainly threaten the culture she had built. For no reason would Gia “be held ransom to their branding and values,” she said. So, she turned them away. Six months later, the corporation came to market with a service nearly identical to Gia’s. They copied everything…

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Zero Experience to Thriving PPC Campaigns: How Daniel Bean Trained a Team of Digital Marketing Experts

Zero Experience to Thriving PPC Campaigns: How Daniel Bean Trained a Team of Digital Marketing Experts

By | Digital Marketing

In 2014, Daniel Bean was making magazine ads for Move Ahead Media, a Thailand-based agency with its hands in all kinds of advertising and content creation. An avid reader, Daniel formed opinions on areas outside his specialty, often conversing with clients and supervisors alike on the topic of Facebook ads and new trends in marketing media. What he didn’t realize is that those conversations would lead him to be charged with running Move Ahead Media’s first in-house PPC campaigns. To do so, he had to learn PPC from the ground up—all while delivering results to clients. Now, he’s Head of Digital…

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How This Marketing Agency Gave Clients What They Needed (Rather Than What They Wanted) — While Simultaneously Boosting Client Retention

By | Marketing, PPC Blogs

Klikkmania is a performance marketing agency based in Hungary. They’re all about hitting KPIs and increasing conversions for their clients. And together with their sister company in England (Click2Digital), they’re responsible for around $3,500,000 worth of PPC campaigns. You don’t get that kind of responsibility without good business practices and great client management skills. So, we spoke to Ferenc Dudas, Klikkmania’s Client Service Director, about how the agency keeps their clients happy. His response boiled down to three key ideas: Tracking and reporting KPIs related to campaigns (his most important takeaway). Helping clients discover what they actually need instead of what…

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How to Scale a Marketing Agency

How to Scale a Digital Marketing Agency (Interview with Dev Basu, CEO of Canada’s Fastest Growing Agency)

By | Ad Agency

Company Values at Powered by Search Here’s a fun fact for you: most owners who try to scale a marketing agency don’t realize that a typical agency will often “break” at certain, predictable inflection points—3 team members, 10 team members, 30 team members, and so on. It’s something that Dev Basu, CEO of Powered by Search, Canada’s fastest-growing digital performance marketing agency, knows all too well. Dev has grown his agency through each stage, and he’s coached many other agency owners on their own journeys from early growth to seven-figure revenues. If your agency growth has stalled or you’re burned…

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