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All Posts By

Hemantha Chowdary

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AdWords : Audience Targeting at Campaign Level

By Advertising, Adwords, Feature Update, Marketing, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Audience Targeting at Campaign Level.Know about this big time saver feature in Google AdWords. Today we bring you -the new feature rolling out for Google AdWords –  Along with other marketing news about every platform from your favorite sites and blogs. Audience targeting in Google Adwords needs to be inculcated in clients reports. Read the full articles for shorts that interest you.   1. AdWords : Campaign level audience targeting now possible!     What’s new ? : Starting from Thursday , all advertisers on Google AdWords now have access to Audience Targeting at the…

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Digital DNA – Communikate et al

By Ad Agency, Marketing

A few days ago I studied about Krugman’s three-exposure theory. And the outline of it is that people generally need to receive a message at least three times, in three different ways, in order to remember it. Wondering what Krugman’s theory is ?!  It says that – people generally need to receive a message at least three times, in three different ways, in order to remember it. Well , “ Communikate et al ” knows and applies this theory all too well. And that’s why it is our Digital Ad Agency of the day.   Communikate et al – is a South…

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Google search links : Get ”AMP”-ed up !!

By Feature Update, Google Analytics, Marketing, Marketing Blogs

Stay informed in 60 words !! Know about the AMP – Accelerated mobile pages .Today we bring you – AMPS expansion and the What ? Why ? How ? about Google’s AMPs –  Along with other marketing news from your favorite sites and blogs. Read the full articles for shorts that interest you.   1. Google’s expansion of AMP across mobile search results     What’s this about ? : Incase you missed it early , accelerated mobile pages surfaced on mobile search results in February 2016. Though the AMPs were restricted only to the Top Stories area , now Google has…

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Google Keyword Planner – No free Keyword data Anymore !!!

By Advertising, Adwords, Feature Update, Keywords, Marketing Blogs

Stay informed in 60 words !! Today we bring you the news about the end of free keyword search data in Google keyword Planner –  Along with other marketing news from your favorite sites and blogs. Read the full articles for shorts that interest you.   1. Google Keyword Planner is taking away the free perks     What’s the bad news ? : The days of free monthly keyword search data for everyone using Keyword Planner without running an active campaign are gone, if you want full access to the Keyword Planner from now on you are now going to…

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Weekly Marketing News – Sep 2016

By Adwords, Feature Update, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Go over everything that happened in Marketing , Advertising – right from your favorite blogs over the  month. In just sixty words each. No clutter. Just gist. Read the full articles for shorts that interest you.   1.  Twitter Ads : Loophole for relaxed character limit     What ? : Twitter  announced it was beginning to officially roll out some big changes to loosen its 140-character limits. Same doesn’t apply to Twitter Ads. What No Longer Counts Toward Twitter’s 140-Character Limit ? :  Media Attachments –  Videos , GIFs , Images  Quote Tweets &…

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Twitter Ads : Relaxed Character Limit doesn’t apply

By Advertising, Feature Update, Marketing Blogs, Product

Stay informed in 60 words !! Now that Twitter has loosened up on the character limit , Today we bring you the workaround for Twitter Ads  –  Along with other marketing news from your favorite sites and blogs. Read the full articles for shorts that interest you. 1.  Twitter Ads : Loophole for relaxed character limit     What ? : Twitter  announced it was beginning to officially roll out some big changes to loosen its 140-character limits. Same doesn’t apply to Twitter Ads. What No Longer Counts Toward Twitter’s 140-Character Limit ? :  Media Attachments –  Videos , GIFs ,…

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AdWords accounts : Manage many with one email address

By Adwords, Feature Update, Marketing, Marketing Blogs

Stay informed in 60 words !! AdWords accounts managing has become easier with the new added functionality. Read about this : Along with other marketing news from all your favorite marketing blogs. Read the full articles for shorts that interest you. 1.  Google AdWords accounts : One email address to log in to multiple accounts     What ? : Google has made a change to the AdWords Managing accounts crisis – Now you can connect up to five AdWords accounts to one email. Why ? : For managers of multiple Google AdWords accounts, logging in and out of each account is a productivity…

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Improved Ad preview for Expanded Text Ads

By Feature Update, Marketing Blogs, PPC Blogs

Stay informed in 60 words !! Today we bring you news about the update in the ad preview tool for Expanded Text Ads – Along with other marketing news from your favorite sites and blogs. Read the full articles for shorts that interest you.   1. Update in the Ad preview tool for Expanded Text Ads     What ? :  The new Ad preview tool has separate views for desktop and mobile and also has a separate section to view sample ads. Why ? :  To address the concerns of the advertisers – About few of their ads being truncated. Also,…

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