All Posts By

Shrisha Shetty

adwords news 36

Daily AdWords News Update

By Ad Agency, Advertising, Marketing, Marketing BlogsNo Comments

Stay informed in 60 words! We understand you don’t have time to go through the many marketing news posts every day! So we cut the clutter and deliver them, in 60-word shorts.  We pick-up articles from all your favorite marketing blogs and present you with the gist. Read full articles for shorts that interest you. 1. Google to crack down ‘intrusive interstitials’ !           a a What : Google has announced that it will begin cracking down on “intrusive interstitials” When : January 10, 2017 Why : These types of ads can be problematic on mobile devices where screens are often…

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Google Adwords Tools – 10 Free, 10 Paid alternatives

By Advertising, Adwords, Content Marketing, Marketing Blogs

“Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg Remember how research was carried out in the good old days of traditional marketing? The qualitative focus groups, in-depth interviews, polls and surveys, stopping people in the streets and asking them questions. It seems like a very tedious process if you ask me. Along came google and everything changed – thankfully so. Marketers now no longer have to move heaven and earth to find out what the customer really wants. Thanks to SEO, most of the work boils down…

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[Infographic] Google AdWords Tools Alternative

By Advertising, Adwords, Content Marketing, Marketing

David said: “ That’s you. Open it.” So they opened the doll, and inside was a smaller one. And they opened it up and each doll got smaller and smaller. And finally, when they got to the very inside, in the smallest doll they found a tiny piece of paper on which David had written a motto. When they unfolded it, it said: “ If you always hire people who are smaller than you are, we shall become a company of dwarfs. If on the other hand, you always hire people who are bigger than you are, we shall become…

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google tag manager 5

Anatomy of Google Tag Manager

By Marketing, Marketing Blogs

“… coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder…” – Ryan Holiday So there’s major confusion about where the traffic is coming from. We’re analyzing reports and it says twitter. The IT people say it’s coming from Facebook. I go over all the reports and realize it’s the classic case of incorrectly applied tags on google tag manager. The traffic is actually from Facebook. Trust the IT guys, always trust the IT guys. The fact that I majored in Computer Science comes in handy sometimes….

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Installing google tag manager 4

[Infographic] 10 Steps to Installing Google Tag Manager

By Advertising, Marketing, Marketing Blogs

“We have so much data on the web, almost all of it available for free, that we dive into the data ocean hoping that magically awesome things will follow. They never do.” – Avinash Kaushik In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. That is the beauty of digital marketing. Watch…

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25 Social Media Marketing Podcasts to make you a Pro!

By Ad Agency, Advertising, MarketingNo Comments

“Your winning social media strategy will not last forever! ”  –  Charles Darwin Seth says Darwin wrote the forward for his book! I giggle in amusement. Two old men in the front turn to stare at me. I apologize ( shouldn’t have!) He then says I can google it. I say “okay”. As the conversation continues Seth adds “the short term-thinker always thinks you’re an idiot because you’re not trading” I say out loud “Yea, that’s true”, nodding my head approvingly. A mother with a toddler in her arms looks at me. Gary won’t let Seth talk, agitating Seth slightly. This time, I laugh aloud. The…

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ad agency leadership

Ad Agency Leadership 102: Empathize with Your Audience

By Ad Agency, Advertising, Marketing

“We ran a hard campaign against each other. He said things that hurt my feelings, I said things that hurt his feelings. It was tough! But he won and I lost. And I said, ‘I want to do everything I can to get you elected,’ and I did. I did everything I could think of to do. And then he asked me to be Secretary of State, and I said yes for the same reason. And you know what that reason is? We both love our country! And we in this country not only have to make our democracy work,…

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women in ad agency

Women, Ads & Adworld: 10 Life Lessons from Succesful AdWomen

By Ad Agency, AdvertisingNo Comments

“That the memory of my fashion choices exists at all, speaks to the self-questioning that women wrestle with after they have been reduced to a stereotype—was it something I did?—and the deeply engrained belief that we can change men’s responses to us simply by changing our clothes.”   Client 1: Could you please move to your left so that the audience could see the presentation better? Me: Sure Client 2: Hey, that’s alright, we’d rather see you! ( salacious grin ) . . I go blank! What do I say? . Question 1: Is it my red A-line pencil skirt?…

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