The story that led us to build an end-to-end marketing agency management software, where all the challenges that agencies face are managed in one, cohesive tool.
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Client turnover is a fundamental part of the marketing agency business, and whether you’re just starting out or you’ve been in the game for a decade, the story is often the same. You have a particular contact at a company who you’ve been working with. At some point, a better opportunity comes along and that person ends up at a new company. And then their boss or replacement decides to go in a different direction and you no longer have them as a client. Maybe you’re a one-man band, or maybe you’re supporting a small or even substantial team. Either way, the question…
Here we cover how a few best practices can help you navigate through common agency-client relationship issues — from scope creep, to communication, and setting clear boundaries.
Agency pros can cut the time it takes to create pitch decks with strategic templates—all while maintaining a high level of personalization. Learn how.
When Chase Chappell was still a high school student in Fort Worth, Texas, he founded a small digital marketing company. Chappell had created a business model that flew in the face of digital marketing convention, and which began producing huge returns for his clients almost immediately. Within a few months of hiring Chappell, his first customer, a luxury pool contractor, booked enough work to fill his calendar for the next two years. The pool builder was thrilled—he’d never had so much business. But though he’d wanted to increase his revenue, he wasn’t interested in becoming a larger company—or in the headaches…
When agency owner Nat Eliason started freelancing as a marketing and SEO consultant, he noticed a crucial problem. He’d spend all this time and energy building top notch systems and recommendations for his clients. And then… “Clients wouldn’t have the resources in-house to do the things I was advising them to do. So when I stepped out of the system, everything that I’d worked on with them kind of fell apart, and they weren’t able to sustain it.” As a freelancer, Nat could’ve just walked away, but he didn’t. He saw a problem and decided to solve it. He thought, “Okay, I’ll just make…
Some agency owners look for ways to outsource as much work as possible to entry-level or overseas workers. Others are caught in a never-ending cycle of hiring and firing as revenues rise but profitability fluctuates. Not Grayson Lafrenz. He’s the CEO & Co-Founder of Power Digital Marketing, a roughly-70-person growth agency based in San Diego, CA, that routinely hits 2X the average agency profit margins every year, despite an only 2:1 ratio of clients to employees. His team members are some of the highest paid around; most employees would kill to have the work-life balance, professional development, and compensation packages…
In January 2018, Nick Eubanks acquired two agencies six days apart. His agency, From The Future (FTF, formerly I’m From The Future), was a side project that grew to a $1M company. After three years of guiding FTF in his spare time, Nick left his executive role at a growing eCommerce company to become the CEO of FTF. That was just three months before the double acquisition. What could go wrong? (Everything. Everything could go wrong.) But before we address what went wrong (and how he fixed it), let’s take a moment to understand why the acquisitions happened in the first place….
Halfway through 2017, Asher King Abramson became a partner in Bell Curve, a growth marketing agency founded by Julian Shapiro that April. Asher, who gives growth talks at Y Combinator, Google, and BAMF, worked closely with Julian and their third partner, Neal O’Grady, to turn Bell Curve into a thriving agency. Since then, they’ve helped grow 50+ companies and have generated tens of millions of dollars in revenue for their clients. In more than one case, Bell Curve was directly responsible for the results that startups used to raise their next round of funding. But getting to that point wasn’t easy….
Elite Property Campaigns (EPC) was just a few months old when a large corporation sought to aggregate the agency in 2017. Its founder, Gia Le, was determined to stay independent. Although the company courting her agency had a larger database that she could use to provide even better campaign targeting for her clients, it would certainly threaten the culture she had built. For no reason would Gia “be held ransom to their branding and values,” she said. So, she turned them away. Six months later, the corporation came to market with a service nearly identical to Gia’s. They copied everything…
