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Ad Agency

This Agency Maintains 2X Average Profit Margins with 70 Highly Paid Employees

This Agency Maintains 2X Average Profit Margins with 70 Highly Paid Employees

By | Ad Agency, Digital Marketing, SEO

Some agency owners look for ways to outsource as much work as possible to entry-level or overseas workers. Others are caught in a never-ending cycle of hiring and firing as revenues rise but profitability fluctuates. Not Grayson Lafrenz. He’s the CEO & Co-Founder of Power Digital Marketing, a roughly-70-person growth agency based in San Diego, CA, that routinely hits 2X the average agency profit margins every year, despite an only 2:1 ratio of clients to employees. His team members are some of the highest paid around; most employees would kill to have the work-life balance, professional development, and compensation packages…

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Two Agency Acquisitions in One Week: From "Dumpster Fire" to "Happy We Did It"

Two Agency Acquisitions in One Week: From “Dumpster Fire” to “Happy We Did It”

By | Ad Agency, Digital Marketing

In January 2018, Nick Eubanks acquired two agencies six days apart. His agency, From The Future (FTF, formerly I’m From The Future), was a side project that grew to a $1M company. After three years of guiding FTF in his spare time, Nick left his executive role at a growing eCommerce company to become the CEO of FTF. That was just three months before the double acquisition. What could go wrong? (Everything. Everything could go wrong.) But before we address what went wrong (and how he fixed it), let’s take a moment to understand why the acquisitions happened in the first place….

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Why This Agency Moved Off Slack to Improve Client Communication (And Reclaim Their Weekends)

Why This Agency Moved Off Slack to Improve Client Communication (And Reclaim Their Weekends)

By | Ad Agency, Digital Marketing, facebook ads

Halfway through 2017, Asher King Abramson became a partner in Bell Curve, a growth marketing agency founded by Julian Shapiro that April. Asher, who gives growth talks at Y Combinator, Google, and BAMF, worked closely with Julian and their third partner, Neal O’Grady, to turn Bell Curve into a thriving agency. Since then, they’ve helped grow 50+ companies and have generated tens of millions of dollars in revenue for their clients. In more than one case, Bell Curve was directly responsible for the results that startups used to raise their next round of funding. But getting to that point wasn’t easy….

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A Competitor Eroded 30% of This Agency Owners Market Share Overnight. Here’s How She Got It Back.

A Competitor Eroded 30% of This Agency Owners Market Share Overnight. Here’s How She Got It Back.

By | Ad Agency, Advertising, Digital Marketing, facebook ads

Elite Property Campaigns (EPC) was just a few months old when a large corporation sought to aggregate the agency in 2017. Its founder, Gia Le, was determined to stay independent. Although the company courting her agency had a larger database that she could use to provide even better campaign targeting for her clients, it would certainly threaten the culture she had built. For no reason would Gia “be held ransom to their branding and values,” she said. So, she turned them away. Six months later, the corporation came to market with a service nearly identical to Gia’s. They copied everything…

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From 4 to 135 Employees: How CPC Strategy Hired the Right People to Scale Up

From 4 to 135 Employees: How CPC Strategy Hired the Right People to Scale Up

By | Ad Agency

One of the greatest challenges any agency faces is finding the right people to manage client accounts and deliver results when it matters. It’s a challenge that CPC Strategy—a digital marketing agency that grew from 4 to 135 people in 11 years—solved with a rubric to help hire people with relationship building and culture fit over skillset. CPC Strategy’s founding team got its start working for online retailers eBay and PriceGrabber. Retail is all about the customer, so CPC made a point of cultivating the right staff to manage the intersection of data, people, and money. Their success in doing so…

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How GrowthRabbit Doubled Agency Revenue in 12 Months by Helping Early-Stage Startups Reduce CAC

How GrowthRabbit Doubled Agency Revenue in 12 Months by Helping Early-Stage Startups Reduce CAC

By | Ad Agency, Digital Marketing

By specializing in helping companies lower customer acquisition costs (CAC), GrowthRabbit doubled its revenue in 12 months. Chintan Maisuria, founder and CEO, has been successful because he followed a deliberate plan for identifying and cultivating his agency’s focus. “I was playing it safe,” he explained. “I don’t want it to be another traditional agency that sells everything and everyone. I wanted to hack the growth marketing side.” He explored the industry as a freelance professional for seven years, investigating in depth the digital marketing needs of various clients, from international companies to small business incubators. That helped him zero in…

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Integrating Quora Ads integration in ReportGarden

Introducing Quora Ads integration in ReportGarden

By | Ad Agency

We are happy to announce our new integration – Quora Ads in ReportGarden, which will allow our customers to track their Quora campaign metrics within our platform. About Quora Ads Quora is a Q&A platform where over 300 million people go to research important decisions every month, including ones about your product, service, or industry. The site relies on a system of upvotes and community contributions that allow people to obtain high-quality answers to their questions. Quora’s ads platform lets advertisers reach their potential customers during the mid-funnel consideration stage of their purchase process, resulting in high-quality leads. The site…

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The God-View Dashboard: How KlientBoost Grew to $600k in MRRd

The God-View Dashboard: How KlientBoost Grew to $600k in MRR

By | Ad Agency, Digital Marketing

When a digital marketing agency jumps from 20 to 160+ clients, that’s a growth worth celebrating. KlientBoost founder and CEO Johnathan Dane was psyched, but his fixation on retention made him wary of becoming complacent. When the agency reached about 100 clients, there was a virtual revolving door of incoming and outgoing clients. Johnathan knew that if it kept up, growth would stagnate—if not decline. The problem was that conversations with staff about putting systems in place didn’t result in action. There were few training materials, so best practices weren’t being followed. There wasn’t any activity monitoring to catch problems…

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Founder Interview: How Flume Digital Marketing Became an Agency That Attracts Clients Like Adidas, Canon, and Cisco

Founder Interview: How Flume Digital Marketing Became an Agency That Attracts Clients Like Adidas, Canon, and Cisco

By | Ad Agency, Digital Marketing

Embracing the unconventional came about, in part, due to failures for Jacques Du Bruyn and his partner Ruan Oosthuizen, co-founders of Flume Digital Marketing and PR. The duo have tried and rejected numerous conventional business practices. Doing the opposite or slightly modifying the “usual” has gotten them the result they could only dream of. They developed an odd assortment of practices that seem “wrong” such as presenting price before service details, hiring “expensive” staff, and systematically developing the writing skills of every person on staff. It’s worked. In just five and a half years, Flume has achieved remarkable local and global…

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How to Scale a Marketing Agency

How to Scale a Digital Marketing Agency (Interview with Dev Basu, CEO of Canada’s Fastest Growing Agency)

By | Ad Agency

Here’s a fun fact for you: most owners who try to scale a marketing agency don’t realize that a typical agency will often “break” at certain, predictable inflection points—3 team members, 10 team members, 30 team members, and so on. It’s something that Dev Basu, CEO of Powered by Search, Canada’s fastest-growing digital performance marketing agency, knows all too well. Dev has grown his agency through each stage, and he’s coached many other agency owners on their own journeys from early growth to seven-figure revenues. If your agency growth has stalled or you’re burned out trying to keep everything running,…

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