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Ad Agency

From 4 to 135 Employees: How CPC Strategy Hired the Right People to Scale Up

From 4 to 135 Employees: How CPC Strategy Hired the Right People to Scale Up

By Ad Agency

One of the greatest challenges any agency faces is finding the right people to manage client accounts and deliver results when it matters. It’s a challenge that CPC Strategy—a digital marketing agency that grew from 4 to 135 people in 11 years—solved with a rubric to help hire people with relationship building and culture fit over skillset. CPC Strategy’s founding team got its start working for online retailers eBay and PriceGrabber. Retail is all about the customer, so CPC made a point of cultivating the right staff to manage the intersection of data, people, and money. Their success in doing so…

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How GrowthRabbit Doubled Agency Revenue in 12 Months by Helping Early-Stage Startups Reduce CAC

How GrowthRabbit Doubled Agency Revenue in 12 Months

Helping Early-Stage Startups Reduce CAC

By Ad Agency, Digital Marketing

By specializing in helping companies lower customer acquisition costs (CAC), GrowthRabbit doubled its revenue in 12 months. Chintan Maisuria, founder and CEO, has been successful because he followed a deliberate plan for identifying and cultivating his agency’s focus. “I was playing it safe,” he explained. “I don’t want it to be another traditional agency that sells everything and everyone. I wanted to hack the growth marketing side.” He explored the industry as a freelance professional for seven years, investigating in depth the digital marketing needs of various clients, from international companies to small business incubators. That helped him zero in…

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Integrating Quora Ads integration in ReportGarden

Introducing Quora Ads integration in ReportGarden

By Ad Agency

We are happy to announce our new integration – Quora Ads in ReportGarden, which will allow our customers to track their Quora campaign metrics within our platform. About Quora Ads Quora is a Q&A platform where over 300 million people go to research important decisions every month, including ones about your product, service, or industry. The site relies on a system of upvotes and community contributions that allow people to obtain high-quality answers to their questions. Quora’s ads platform lets advertisers reach their potential customers during the mid-funnel consideration stage of their purchase process, resulting in high-quality leads. The site…

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The God-View Dashboard: How KlientBoost Grew to $600k in MRRd

The God-View Dashboard: How KlientBoost Grew to $600k in MRR

By Ad Agency, Digital Marketing

When a digital marketing agency jumps from 20 to 160+ clients, that’s a growth worth celebrating. KlientBoost founder and CEO Johnathan Dane was psyched, but his fixation on retention made him wary of becoming complacent. When the agency reached about 100 clients, there was a virtual revolving door of incoming and outgoing clients. Johnathan knew that if it kept up, growth would stagnate—if not decline. The problem was that conversations with staff about putting systems in place didn’t result in action. There were few training materials, so best practices weren’t being followed. There wasn’t any activity monitoring to catch problems…

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Founder Interview: How Flume Digital Marketing Became an Agency That Attracts Clients Like Adidas, Canon, and Cisco

How Flume Digital Marketing Became an Agency That Attracts Clients Like Adidas, Canon, and Cisco

A Founder Interview

By Ad Agency, Digital Marketing

Embracing the unconventional came about, in part, due to failures for Jacques Du Bruyn and his partner Ruan Oosthuizen, co-founders of Flume Digital Marketing and PR. The duo have tried and rejected numerous conventional business practices. Doing the opposite or slightly modifying the “usual” has gotten them the result they could only dream of. They developed an odd assortment of practices that seem “wrong” such as presenting price before service details, hiring “expensive” staff, and systematically developing the writing skills of every person on staff. It’s worked. In just five and a half years, Flume has achieved remarkable local and global…

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How to Scale a Marketing Agency

How to Scale a Digital Marketing Agency

(Interview with Dev Basu, CEO of Canada’s Fastest Growing Agency)

By Ad Agency

Here’s a fun fact for you: most owners who try to scale a marketing agency don’t realize that a typical agency will often “break” at certain, predictable inflection points—3 team members, 10 team members, 30 team members, and so on. It’s something that Dev Basu, CEO of Powered by Search, Canada’s fastest-growing digital performance marketing agency, knows all too well. Dev has grown his agency through each stage, and he’s coached many other agency owners on their own journeys from early growth to seven-figure revenues. If your agency growth has stalled or you’re burned out trying to keep everything running,…

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performance marketing

What You Should Know About Performance Marketing Agencies

By Ad Agency

Performance marketing agencies make it their business to get your website to perform. Literally. From being in charge of companies’ inbound marketing and creating high-quality content for their blogs, social media and other channels they are active in, to targeting the right audiences efficiently and affordably, agencies must achieve maximum performance every time. Tough one to get right every time, right? The matter of the fact is that it is also challenging for an agency’s managers to keep track of the reviews and reports of different types of software, integrating reports from different SaaS, for every single client. Now Moosend,…

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8 Best Practices for Landing Page Videos That Boost Conversions

By Ad Agency, Web Designing

Video is everywhere nowadays. Scrolling through your social newsfeed or Googling anything without seeing some autoplay video seems close to impossible. But, just because videos are on every landing page doesn’t mean they’re boosting conversions for every brand. Video is just like any other type of content: quality matters. If you aren’t careful, you could be annoying users more than delighting them — especially with video. via GIPHY Slapping a video on any landing page isn’t guaranteed to instantly boost conversions. You need to consider what type of video you’re creating, as well as how you’re presenting it. Video may…

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digital-ad-agencies-in-toronto-61

The 50 Fastest-Growing Digital Ad Agencies in Toronto

By Ad Agency, Advertising, Content Marketing, Marketing, PPC BlogsNo Comments

“The fact that over 50 percent of the residents of Toronto are not from Canada, that is always a good thing, creatively, and for food especially. That is easily a city’s biggest strength, and it is Toronto’s unique strength.”- Anthony Bourdain Toronto’s location on the northwestern shore of Lake Ontario, which forms part of the border between Canada and the United States and its access to Atlantic shipping and to the major U.S. industrial centres have enabled Toronto to become an important international trading centre. Most importantly, its central location, along with a host of political policies favouring international trade, places…

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business intelligence

Improve Your Digital Marketing with Business Intelligence

By Ad Agency, Digital Marketing

Social media and search engine optimization are the pillars of digital marketing for both global as well as local companies. Popular social media networks like Facebook, Twitter, and Instagram are deluged with data.  More than 4.3 billion messages are posted each day on Facebook and over four million hours of videos are uploaded on YouTube daily. Digital marketers are turning to business intelligence tools to make good use of the data available on the internet. Using these tools, marketers can effortlessly analyze large volumes of data in a few minutes and convert the insights into comprehensive reports. In this article,…

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