Marketing Blogs


The 20 Fastest-Growing Digital Ad Agencies in Perth

By Ad Agency, Advertising, Marketing, Marketing Blogs

“Australians cut to the chase a lot, which in our industry is refreshing and there isn’t a lot of pomp and circumstance.” ‘Raw, Bold and Breakthrough’! I have been a true blue fan of cricket since childhood and if there is one country that I look up to in this sport, it is Australia. It is the only team that have been carrying the heavy tag ‘invincible’ for more than two decades. Yes, they have a lot of players with exceptional talent and confidence . However, Australia is not all about just these players. Australia is about the indomitable and…

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Google Adwords Tools – 10 Free, 10 Paid alternatives

By Advertising, Adwords, Content Marketing, Marketing Blogs
“Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg Remember how research was carried out in the good old days of traditional marketing? The qualitative focus groups, in-depth interviews, polls and surveys, stopping people in the streets and asking them questions. It seems like a very tedious process if you ask me. Along came google and everything changed - thankfully so. Marketers now no longer have to move heaven and earth to find out what the customer really wants. Thanks to SEO, most of the work boils down to keyword research. Although Keyword planner provided by Google is a great tool, as a marketer you’ll need to spread your net far and wide. Many alternatives to google adwords tools - both free and paid that are at your disposal to help you make the right choice when it comes...
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Anatomy of Google Tag Manager

By Marketing, Marketing Blogs

“… coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder…” – Ryan Holiday So there’s major confusion about where the traffic is coming from. We’re analyzing reports and it says twitter. The IT people say it’s coming from Facebook. I go over all the reports and realize it’s the classic case of incorrectly applied tags on google tag manager. The traffic is actually from Facebook. Trust the IT guys, always trust the IT guys. The fact that I majored in Computer Science comes in handy sometimes….

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[Infographic] 10 Steps to Installing Google Tag Manager

By Advertising, Marketing, Marketing Blogs

“We have so much data on the web, almost all of it available for free, that we dive into the data ocean hoping that magically awesome things will follow. They never do.” – Avinash Kaushik In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. That is the beauty of digital marketing. Watch…

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50 Best Content Writing Tips from the Experts!

By Ad Agency, Content Marketing, Marketing, Marketing Blogs

Is the answer to your question important to your audience? INT. CHICAGO THEATER October 15, 1958. The Radio and Television News Directors Association Annual Meeting. We’re in the wings of the theater. Standing there alone is Edward Murrow. He looks slightly ill at ease. He lights a cigarette… he looks at some notes in his hand as we overhear his glowing introduction by the MC. Cheers and applause as we walk with him to the podium. A long awkward pause…. “…To those who say people wouldn’t look; they wouldn’t be interested; they’re too complacent, indifferent and insulated, I can only reply:…

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10 PPC Blogs That Helped My Ad Agency Survive

By Content Marketing, Marketing, Marketing Blogs, PPC Blogs

When I first started my own Digital Ad Agency, all I had was a strong passion for marketing. But with a mediocre skill set and near zero understanding of the industry, I failed. And like any dejected man, I just smoked, played Mortal Kombat and browsed randomly, trying to find out ‘Why?’, or rather ‘Why me?’. That was when I came across these words in a Moz blog. “You offer SEO, Web Design, and PPC. That is exactly the same as 100,000s of companies around the world, who by the looks of things are better than you at it. What can…

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